1. The industry that Lululemen operates in is the Women`s Apparel industry which is a mature, large and fragmented market that has highly sensitive to the economic conditions and trends. The PEST analysis shows a tax reducing police have been introduced along with an Economic Action Plan by government in January 2009 which can reduce tax burden and increase purchasing power. However, Canadian economy have been significantly affected by the world economic crisis occurred at 2008. On the anther
SWOT Analysis The purpose of this SWOT analysis is to critically think about all aspects of our product. By analyzing our internal strengths and weaknesses, along with our external threats and opportunities we will improve our business plan. Strengths Our product, Pants. Is a unique product giving heated relief to women in need. The uniqueness of this creative product is a strength on its own. The product alone sets itself apart from competitors. This simple product has Marketing strengths, including
brand for the athletic community. Some of Lululemon’s main competitors include Nike, Under Armour and Gap. Some of the key findings were: • Limited global brand awareness due to a lack of exposure to a large market because of the use of grassroot marketing tactics • Unclear brand image: made many changes that have strayed from their main brand image and focus. • Misuse of some secondary associations and inability to promote
Sportchek 2 Lululemon Athletica 2 Strategic planning 3 Lululemon Athletica 3 Sportchek 4 SWOT ANALYSIS 7 Lululemon Athletica 7 Sportchek 8 Responsibilities 9 Sportchek 9 Lululemon Athletica 10 Ethic values 10 Customer service 11 Lululemon Athletica 11 Sportchek 11 Marketing Mix 13 Branding strategies of Lululemon 14 Branding strategies of Sportchek 14 Pricing decisions 14 Executive summary In this analysis, our group sought to compare, contrast and evaluate the main business aspects of both organizations
which is one of the leading apparel manufacturers in Sri Lanka as well as in South Asia region. However, MAS Holdings is a quite a big organization in Sri Lanka, therefore the biggest cluster of this group MAS Intimates has been chosen to do the analysis.