Marketing Analysis : Marketing Analytics

Our technology is related to sport market, Targeting the attractive growth “Baby Boomer” market sector. Because Octacourt reduce the lower limb injuries especially in basketball, netball and volleyball types of sport. These sport involve sudden stopping which is main cause of ankle injury in young athletes.

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

In the field of marketing, there are two major objectives. To first figure out what a customer might be in need of. Once that is established, the second main goal is to come up with creative ways to sell customers products. Marketing is all about searching for a purpose of a product and figuring out how to best brand a product for maximum profits. This can be done in many forms. Although, the most common way of persuading a client would be through verbally presenting your thoughts through a conversation or idea pitch. Marketing can be done well through aspects of writing. Peggy Lux, a freshman business seminar profession and a previous Eli Broad College of Business advisor, states that in her years of experience in the business field has allowed to fully understand marketing in many format. She believes that marketing is heavily based off of personal presence, and giving off this presence can be done through well writing. Michigan State junior Julian Makowski ending his third year of marketing classes speaks highly of the process of marketing through writing. He reciprocates Peggy’s ideas of being professional can be in any formats. It is not uncommon for someone in the marketing line of work to sort through ideas and propositions before they would meet with a customer. This is often where a marketer would incorporate writing into their professions. A marketer would not only write down their ideas of how a particular product would work in a customer’s business, they would

As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.

The definition of marketing provided by the American Market Association states that “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

Marketing Analysis: Be our guest is an established service sector business. The company rents party equipment to other businesses and individuals for varied occasions, such as marriages and parties, which makes the demand for it being cyclical. The company is known for the high quality equipment they deliver and the extra ordinary services they provide in comparison to their competitors. Over the last three years from 1994 to 1997 the net sales for Be Our Guest have increased by 11% in 1994-1995 then by 9% in 1995-1996 and by another 23% from 1996-1997. There are number of factors causing this rapid escalation in sales. Having a strategy of providing high level of service and quality developed long-term relationship with the clients. Furthermore, those loyal and satisfied customers’ help in the promotion of the business as new clients come from a word of mouth of existing clients.

There are different types of research which can be used to get the information needed for marketing research. Primary research is information which you conduct yourself when you cannot gain information from secondary research which is readily available. This information is very useful because you go the results yourself and you are able to give your own opinion of results which you have obtained. Primary research is more expensive than secondary research because you have to collect the equipment by yourself and set up the different methods of obtaining your information. Secondary research is information which has been conducted previously by someone else, it is of great use as well because it saves time as it is ready for you to use and is

It proves that marketing is a revenue center and not a cost center. As marketing evolved, so did the analytics to support it, far from simple trial and error practices to a meticulous science. Everything undertaken in marketing analytics is about understanding the customer with a forward looking perspective (Venkatesan, Farris, & Wilcox, 2014). Guiding principles for marketing analytics involve relevance, immediacy, and intimacy (Hauser, 2007). First, the sophisticated and rigorous models must be democratized to convey the relevance of the output so recommendations are put into action. Second, marketers can no longer wait months to assess the effectiveness of their efforts given the 24/7 digital society created by the third industrial revolution. Finally, marketing analytics fundamentally nurtures the intimacy between the company and the

“Tiny Tees” is a small company which specializes in the design of baby and toddler t-shirts. The way the business is organised is that the owner of the business designs t-shirts for babies and toddlers and sends the designs to the manufactures in order to print them in the selected fabrics. The customers of the company are independent retailers and the House of Frazer. The t-shirts are sent to the retailers by post. In year 7, the sales of the company were halved.

At the beginning of The Balanced Scorecard, a book on the new generation of performance metrics, authors-Dr. Robert Kaplan and Dr. David Norton present an analogy to drive home their case. They ask you to imagine entering an airline jet cockpit, and in front of the pilot, you see just one gauge.

Salesforce.com Inc. is the market leader with18.6% market share for CRM; its flagship product is a customer relationship management (CRM) that only delivered as software-as-a-service or cloud computing model, so the customers do not need to purchase, install, update or maintain exclusive hardware and software. Salesforce CRM fulfill the diversity of its customer demands by helping companies with global customer communication. Its main competitors are SAP Business ByDesign and SAP Sales On Demand, Oracle CRM on Demand, Oracle RightNow, Microsoft Dynamics CRM, NetSuite CRM+, SugarCRM. A recent Gartner 's Magic Quadrant study shows that “Salesforce dominates the worldwide CRM market with 18.6% market share, and 28.2% revenue growth from 2013 to 2014. SAP has the second-largest market share with 12.1%, attaining 7.2% growth. Oracle has 9.2% market share and just 2.6% growth. Microsoft has 6.2% market share and 21.7 growth (Columbus, 2015).”

The marketing company offers three advertising services-the TV commercial, the cellular phone application (app), and the Facebook page for their customers. The prices are one million dollars, five hundred thousand dollars, and two hundred fifty thousand dollars respectively. However, if a customer paid for the complete package including three advertising services, the total cost will be one million and five hundred dollars. The customer would pay two hundred fifty thousand bonuses to the company if the App is downloaded five hundred thousand times in the first month. Additionally, the customer must pay 50% of the total price when he signs the contract, and the remaining 50% of the total cost would be divided into two installments. The

A company issues a check for $58 but records it as $85. On the bank reconciliation, the $27 error should be

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying