Marketing Analysis : Marketing And Marketing

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1. The definition of marketing provided by the American Market Association states that “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.
Marketing involves a range of specific information areas designed to be researched and analysed in order to make effective decisions about the future of the business. It involves marketing research; This related to finding out about The Customers – their ages, sex, social groups, income level and lifestyles; The Market – what customers are buying and how much they are willing to pay for that products and/or service; The competitors – they research their
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Marketing benefits the staff of the Madisson Hotel by giving them the motivation to stay within the company. This motivation will increase job satisfaction for employees and who wil be offered rewards and recognition for their hard word and loyalty. Marketing techniques at The Madisson Hotel will encourage staff to take part in future training and developing opportunities which will in turn give them the product knowledge and selling skills needed to be successful in their field.
Marketing benefits the customers of The Madisson Hotel by being able to provide them with consistent good service and quality which will enable them to feel valued and satisfied as consumers. With their well developed products and resolution, the Madisson Hotel will provide speedy resolutions to potential complaints giving their customers peace of mind promoting future business.
3. Factors that indicate that the marketing orientation has been successfully adopted by the Madisson hotel are ;

 The simple fact that the hotel has a tag line... "stay your own way" shows that they have adopted a marketing orientation. By looking into currents trends the business could develop plans from the customers expectations such as implementing two business "classes" of customers (Business Class and Gold Business Class) is also a reason.
 Being represented on local trade bodies ensures that the business is in line with current
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