Marketing Analysis : Marketing And Marketing

1878 Words Dec 18th, 2014 8 Pages
Introduction
Marketing research is "the process that associates the consumers, customers, and end users to the marketer through information — information used to classify and describe marketing prospects and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and development understanding of marketing as a process. Marketing research identifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications. This is the systematic collecting, recording, and analysis of qualitative and quantitative data about problems relating to marketing products and services. The aim of marketing research is to classify and evaluate how changing components of the marketing mix impacts customer behavior.

Important of market research
Market research is an indispensable part of any industry because that offers products or services to focused and well targeted. Business decisions that are based on good intelligence and good market research can minimize risk and pay dividends and by making market research part and parcel of the business process and conducting market research throughout the lifecycle of a product or service. It is the best way and to elevate business performance .market research will bring the following benefits:-

Market research will assistance better communicate:
current…
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