Marketing Analysis : Marketing And Sales

In order to effectively undertake market research on customer behaviour; such as expected prices, how they react to certain methods of research and what kind of care do the customers expect after the purchase is made, it would be best to use observation along with focus groups. Surveys, if used, should be done face to face by door knocking as it is more convenient and has a high response rate. The survey should include quantitative and qualitative type’s questions in order to get a `broader view of the customers’ behaviour. Questions could include “What do you think affects your behaviour

As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.

With my marketing degree, I will be able to enter the marketing career field, which is a great fit for me because it mixes creativity and business. A marketing career also is very flexible, and offers work in a variety of fields, which will eventually lead me to a content and successful career. The flexibility of this career will lead me to career and financial liberty.

6. There are 4 P’s within the ‘marketing mix’. These are: price, product, place and promotion. Products produced by companies can be both services which are intangible and goods which are tangible. The product model is made up of 3 parts:

The marketing company offers three advertising services-the TV commercial, the cellular phone application (app), and the Facebook page for their customers. The prices are one million dollars, five hundred thousand dollars, and two hundred fifty thousand dollars respectively. However, if a customer paid for the complete package including three advertising services, the total cost will be one million and five hundred dollars. The customer would pay two hundred fifty thousand bonuses to the company if the App is downloaded five hundred thousand times in the first month. Additionally, the customer must pay 50% of the total price when he signs the contract, and the remaining 50% of the total cost would be divided into two installments. The

The marketing journal exercise is an extremely valuable experience in not only discovering consumer type, but the mixture of marketing efforts surrounding daily lives. Marketing is a significant aspect of everyday routines and can be found in various locations including the home, pantry, and nearly every public setting. Although marketing is highly present, many have grown accustomed to it and are becoming desensitized to the efforts. Maintaining a marketing journal lead to me discover I ignore almost every marketing piece confronting my daily routine. I have become so accustomed to ignoring marketing efforts I find myself immediately recycling junk mail without even opening the envelope. Not only did the exercise encourage me to become a consumer more aware of the surrounding marketing efforts, I have also identified reoccurring themes within my own behaviors as a consumer.

The major I choose to pursue is marketing. I feel that marketing is at the core of structure of building and keeping a successful company. Knowing that my Major is a lot to take on I have dedicated myself to the process. I have looked marketing major in the Kennesaw Coles College academic catalog for specific majors. After reviewing the catalog my classes have a lot of focus on marketing but also on the scheme of the business. Marketing majors need to know the whole business the ins and outs to become a great marketing wiz and being successful in my career is my goal.

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Building an online presence in today’s society is a must if a company wants to succeed at an international level. With many people however using ad block while browsing the internet can one successfully get noticed. Instead of piggybacking on other videos and doing an advertisement in them, you go viral yourself. Once a video goes viral on the internet we are talking globally exposure at a level that was previously unthinkable. The ability for it to be shared and watched whenever makes the accessibility very desirable. Old Spice has proven it knows how to establish an online presence.

choosing one site over another when shopping for retail outdoor apparel. Patagonia focuses on high

Everyone needs to eat, but how we obtain our sustenance varies. Many procure their food by going to their local grocery store, corner market, or even the farmer’s stands and co-ops; while others may hunt, gather, or grow a garden. There is a variety of methods and locations to buy food, however, a large majority of the U.S. purchases their weekly, monthly, and sometimes daily groceries from chain supermarkets or grocery stores. An observational comparison analysis of two chain grocery markets that are considered vastly different lead to some striking similarities as well as some stark contrasts.

In this section I will take highlights from the CIW 2013 Report to compare and contrast my findings and conclusions from my interview and survey with my marketing professional with what the report found in regards to the Marketing field.

When it comes to expanding the role and sales in a specific company, markets must come up with a successful sales force structure that will allowing their business to maintain long-term relationships with customers as well as increase their sales to different companies to attract more customers. There are many different types of companies that are working to expand their sales and reach a larger amount of customers every day in the business world. Therefore, these companies must come up with an effective sales force structure as well as an effective sales promotion program. “Sales promotions are programs that marketers design to build interest in or encourage purchase of a good or service during a specific period.” (Solomon, Marshall, and Stuart 428) Depending on the specific company and what they are selling, it is important for the marketers to distinguish a popular sales force that will attract other retailers and customers and expand their sales.

* Generation X : Born between 1965-1976. They lie in the shadow of the baby boomers. Not materialistic. First generation of parental divorce and working moms. “The MTV generation”. They are spending more carefully. Many companies are focusing one Generation X als target segment.

1.3 Analyse the role of sales team within marketing strategy of an organization of your choice: