Marketing Analysis : Marketing Audit

A market audit process is a tool that can never be neglected despite the situation. However, very few companies carry out comprehensive audit understanding of their various operations. As a result, this has presented big margins between companies that constantly integrate market audit in their operations and those that do not (Wilson, 2002). Moreover, it is evident that efficient marketing managers need to appreciate market audit significance to the company’s effective marketing plan (Blythe, & Megicks, 2010). Essentially, market audit involves the process of analyzing the specific details on the marketing approaches embraced as realizing the best path to follow for effective operations on the same. Additionally, the audit process is of such great significance as it accords the organization the chance to answer the question of their current position. By answering the question “Where are we now”, the company is in a better position to understand the environment as well as identify the manner in which the operations are

As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.

Convenience Products - products a consumer needs but isn 't willing to spend much time or effort shopping for.

A marketing audit is a function, in the context of management operations, by which the assessment of the implementation of strategic marketing at tactical level is attempted. The application of marketing audit results in testing the compatibility and comparability of the objectives, sought to be implemented within the marketing strategy, with measurable targets which are achieved in reality. This can be implemented through the presentation and analysis of results in different areas of business operation which affect the application of marketing throughout the company. Thus, a marketing audit is implemented in the following areas:

I have selected the Braddock Carnegie Library of Braddock, PA (Pittsburgh-area) to analyze through the relationship marketing audit.

Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.

Sarto’s gourmet pasta process good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. Sarto’s gourmet pasta will leverage this information to better understand who is served, their specific needs, and how sarto’s can better communicate with them.

Student Name:_____________________________ Student Number:___________________________ INTERNATIONAL PROGRAMS Conduct a Marketing Audit BSBMKG515A Assignment • This assignment comprises 60% of your final mark in this unit. Assignment |Competency: |Conduct a marketing audit | |Code: |National : BSBMKG515A | |Title of Report: |Conduct a marketing audit – Aussie One Travel Agency

|Marketing Audit |starting point since the primary purpose of your analysis is to produce a superior marketing |

This is an examination of an organisation’s marketing environment, objectives, strategies, performance and activities. It identifies strengths and weaknesses and it aims to identify key strategic issues, problem areas and opportunities. To be effective the marketing audit must be continually carried out. It is not a one off activity, it has to be

Marketing Director to report quarterly on marketing strategies implemented by aligning business outcomes, i.e. units sold, during review period against prior set targets. Also to be considered is direction and influence marketing strategies have on company vision of being a ‘local, organic and sustainable’ producer, i.e. is marketing through large retailers detracting from public opinion that Alissa’s Artichokes is a local producer.

The tutor will not take part in disputes between group members except to make a final judgement about the allocation of marks if not agreed. No proof means that the tutor will award equal marks to all group members.

• 1. The Marketing Audit and the Marketing Plan Systematically takes stock of an organisation’s marketing health and plans the direction and scope of marketing activities

Bearing in mind, ‘the most valuable part if the marketing audit often lies not so much in the auditor’s specific recommendations but in the process that managers begin to go through to assimilate, debate, and develop their own concept of the needed marketing action.’—The Marketing Audit Comes of Age by Philip Kotler, William T. Gregor and William H. Rodgers III

Marketing strategy audit is about the marketing objectives of Kinh Do and how it relate to overall objectives. It also concerned about whether Kinh Do has enough resources to achieved these objectives or not. Marketing systems mentions the procedures for formulating marketing plans and management control. The structural capability to implement the plan is belonged to marketing organization. Marketing function is a review of the effectiveness of each element of the mix. The last area in marketing audit is marketing productivity about how profitable and cost- effective the marketing program is. Kinh Do should use some techniques such as value chain, marketing mix or SWOT as a tool to audit the internal environment. The value chain will show the marketing systems, marketing organization and