Marketing Analysis : Marketing Communications

There going to have to create more online ads. Or ads for Ipads, Ipods, and I think there going to need to start creating ads that will connect to peoples phone. Advertising is now branching out to social networks and I think thats the best way to advertise because almost everyone has an account on some social network. I think thats the best way to get the word out about your product, besides television commercials. For covergirl it’s easy for them to advertise because there product is sold at so many stores. They are also apart of every social network posting all there commercials,

As societies advance deeper into technology, so do the corporation and businesses that we as consumers support. The means of advertisement has changed significantly over the decades. For example before the television sets or radios were invented, general advertisement was commuted by word of mouth from shopkeepers, and posters, to the general populous. After the radio was invented, businesses could pay a fee to be promoted by local broadcasters over a larger radius than, word to mouth advertising would. Through the centuries many methods of advertising have spawned, however the most effective form of advertisement are televised commercials. Thanks to the use of television, companies and businesses have the ability to create intrapersonal commercials

The importance of developing an integrated marketing communications plan has become even more important in the modern era. With so many different touch points, or ways that a prospect can experience a company 's message or advertisement, it is important that the message be clear and consistent (Business Training Schools, 2011). Developing the proper lines of communication, especially with a new product is vital to a company. In this paper Team C will evaluate factors involved in developing and managing an effective marketing communications plan. We will also discuss advertising and promotion programs. Technology trends available to help market the product is

Now ads are everywhere. With the ads like that it increases the sales, how much their product is seen, and how much the company itself is viewed. They’re on just about every website on the internet, and they are even calling your phones to say, “hey buy me.” This all deals with how technology has changed. How we advertise is just a nice way of saying how we package details. “There is a simple way to package information that, under the right circumstances, can make it irresistible” (Gladwell P. 200). It’s amazing when you look back in research, or in your mind and see the difference in advertising then, and advertising now.

As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.

Communication in marketing channels can serve as the process by which influential information is conveyed, shared decision making is encouraged, programs are created, power is put into effect and commitment and loyalty are built. Communication is the bond that holds together channels of distribution. Marketing communication builds awareness of a business, its products and the business’s position through customer interaction materials such as brochures, press releases, web sites and other forms of direct, indirect and interactive marketing. Marketing communication represents the “voice” of the brand and is one way to establish a dialogue and build relationships with consumers (Kotler & Keller, 2007, p. 279). Altadena Computer Company must have an in-depth understanding of the company’s target audience and the process of buying, selling, and communicating to customers.

“Marketing communication is an ever changing field. New theories, new techniques, cultural changes and technological advances all combine to create a dynamic environment within which marketers try to ensure that their messages get through to their target audiences” (Blythe, 2006, p.2). Fill (2005) argues that marketing communications is the way in which organisations reach their target audiences or it is an “audience-centred activity” (Fill, 2005, p.9).

Background: Marketing analytics can give a company a vast amount of information in several spaces of marketing: website metrics, social media (SMO), web-analytics data and SEO. A company that gathers a wealth of useful data from marketing analytics can make effective marketing decisions, and create new marketing campaigns and programs in order to capture additional market share through in store and online purchases. Marketing analytics has the ability to answer the following questions which, if left unanswered, could be detrimental to a billion-dollar brand: Are marketing resources being allocated correctly? Are we targeting the right channels: mass merchandisers, dollar channel, super-markets, convenience stores or via online? How should we prioritize our marketing budget for next year or the year after? How influential and profitable are our marketing campaigns compared to our competitors marketing campaigns? Within marketing analytics the focus of this briefing will be on developing consumer relationships via social media/digital marketing.

De Efteling is the oldest amusement park of the world and the biggest in the Netherlands. Since de Efteling is an amusement park for children and families, they have a lot of competitors in that market.

Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.

Marketing and PR worlds are vastly related but somehow still are kept separate. There seems to be an un-crossable DMZ line we just cannot transverse. No matter how many times we group the two into the general “integrated marketing” void, there is a politically correct animosity between the two; at least in the scholastic circles. The marketing department takes us PR folk for airheads who just don’t have the mind-works for numbers and business crunching. We on the PR team secretly call the other side uncultured brutes (how dare they communicate as they do without considering all the repercussions! UGH!). Marketers are good-for-nothings who throwing vast budgets away on advertisements and promotions with no real savviness. PR fairies have a knack for evaporating on the spot the minute anyone mentions measurement or ROI. Say ‘KPI’ in any PR discussion and you will either be met with looks of confusion or disgust (dependent on how much real world experience the person boasts, of course). End of day, we are just as different as cats and dogs, though we refuse to admit that we serve the same purpose.

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.

Advertising agencies today are confronted with the ever-evolving nature of technology and new applications that are continually being devised. Traditional advertising methods such as billboards, newspapers, magazines, radio and even broadcast television advertising are becoming less effective due to the significant increase in the number of platforms for getting messages to target audiences. In my essay I will discuss the challenges that the digitalization of communications has had on advertising agencies and its effects on consumers, the media and brands, with examples of how these companies are overcoming these problems to solve their clients’ brand or business issues.

Over a century ago, Harper’s Weekly commented that advertisements were “a true mirror of life, a sort of fossil history from which the future chronicler, if all other historical monuments were to be lost, might fully and graphically rewrite the history of our time.” Today advertising is a part of our everyday life. It is all around us. We cannot escape looking at it or listening to it. Even if we are not consciously looking at it or listening to it, the message of advertising reaches and influences us. It is often recorded somewhere at the back of our minds and is recalled when we are buying something or looking for a particular service.

Consequently Marketing Communications Plan is the marketing plan which promotional plan incorporates two or more integrated marketing communications mediums aiming to reiterate the same goals and objectives. Marketing Communications Plans are considered by many professionals as an excellent way to effectively communicate with target audience. The development of a cohesive and integrated marketing communications plan demands the adoption of a systematic process to ensure that all dimensions of the plan are carefully and considered (Yeshin, 1998, p. 70). the