Marketing Analysis: Marketing Environmental Analysis Of Samsung Mobile

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

On being operational in the global market, Samsung has been subjected to various kinds of pressure. Therefore, the focus of this report is show while formulating an international strategy how Samsung should take both environment factors into consideration that will shape their business approach. The analytical business tools namely PESTLE and Porter Five Forces will be used to understand the micro and macro environment drivers of Samsung’s strategy.

Samsung Electronics philosophy is to impact its heritage of technology innovation to change our societies and human life, and to provide new chances to more people by taking care of the environment for the upcoming generations. According to this philosophy, they established three strategic ways for pursuing corporate

Samsung Company: Samsung was founded by Lee Byung-Chul in 1938 as a trading company. Those competencies for creating innovative items and enhancing market effort. To attain this, we need aid upgrading the competitive edge the competitive edge of our business by reorganizing our production network, strengthening our R&D department, and expanding our high-end product line-ups. Moreover, expansion profitability, we are additionally contributing to the improvement of premium appliances in the side-by-side refrigerator, cooling system and washing machine segments, same time underscoring our duty on personal satisfaction. As a business sector leader company committed to continually strengthening their competence in both the built-in appliance and home network markets.

3.1 Specific: Samsung follows a target-oriented simple approach and seeks first mover advantage and enjoys economies of scale. However, Samsung could more its functioning strategy more dynamic. Also, the way Samsung has dominated and swept aside competition in low-end smartphones market, it should employ similar methods to invade market share of the “Others” in the tablet market. This would protect it from its threats of competition and emergence of new

Company Background: Samsung may be a South Korean transnational company those beginning its business as alittle commerce company and immediately turning into world largest corporation. the corporate deals with its business in many sectors like advance technology, finance, organic compound, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical et al. the corporate was established in 1969 in Suwon, Republic of Korea and noted globally for its electronic merchandise (Kelly, 2011). the corporate is producing many latest technologies, electronic appliances like mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and different merchandise. the corporate runs its operations and sales its merchandise in sixty one countries with approx a hundred and sixty,000 workers altogether over the planet (SAMSUNG, 2014). Moreover, the corporate noninheritable the position of the planet biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue within the section of LCD and junction rectifier is that the highest within the world. moreover, Samsung conjointly becomes world leader within the section of tablets, mobile phones and gadgets.

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Samsung Company is a world leader in digital technology innovation. Samsung believes in innovation and continue to look after the new technology to grow their business. I believed that company wanted to build a market in which customers are more loyal to the Samsung brand and trust in the name of Samsung.

Samsung Electronics, Apple and Nokia are the competitive mobile companies. To compare each company's strategic position Samsung was chosen. Although many components are needed to make mobile phones; semiconductors and the operating systems (OS) which companies use will be mainly discussed because these factors have an effect on the function of a mobile phone. Therefore this essay

The global communications industry has been changing during the past few years, and quite dramatically. Wireless communication, as a result, proves to be a hot area for telecom suppliers. Accordingly, the demand for handset products, from businesses to consumers continues to rise. The question is how handset manufacturers have fit their global marketing strategies to win widespread acceptance as competition intensifies. Thus, this analysis highlights Samsung's recent success as a very typical case in point to the above question. In more focus, the purpose of this analysis is to examine:

Samsung is a most important provider of buyer Electronics, IT as well as many of the Telecom goods in the market. Samsung start processes in many countries, and also Samsung today houses services for Colour Televisions (counting 3D, and also Samsung LED and Samsung LCD TVs), and also the Samsung Mobile Phones, Samsung Refrigerators, and the Samsung Washing Machines along with Samsung Split Air Conditioners groups. The company commenced processes of its next state-of-the-art industrialized. (samsung, 2014)

Samsung is a multinational company with a range of subsidiaries and affiliated businesses, most of them united under the Samsung brand. Samsung has grown from its inception as a small export business in Taegu, Korea to one of the world’s leading electronic companies, specializing in digital appliances and media, semiconductors, memory and system integration.Samsung is a company in flux (Daniel S. 2010). Once the darling of the Android smartphone market, it has struggled to retain its dominance in recent years due to increased competition in the face of market saturation (Lance, W. 2015). The stakes have never been higher, but the risks have never been greater. Apple and Samsung have long been duking it out for the title of king of the smartphone market.

Samsung is a South Korean multinational company that was founded by Lee Byung-Chul in 1938. Samsung entered the electronics industry in the late years of 1960s. Samsung electronics is known as the world’s largest information technology company. Samsung manufactures a number of products such as:

Samsung is a leading smartphone maker in the world and is a South-Korean multinational aggregate company embraces numerous subsidiaries and affiliated businesses. The company is headquartered in Samsung town, Seoul and was founded by Lee Byung-chul in 1938 as an exchanging organization. The company has expanded itself in the areas including food processing, textiles, insurance, securities and retail during the last 30 years. The company entered into the electronics business in the late 1960s and advanced as a brand providing quality products such as washing machine, television, mobile phones, laptops et cetera. In the present period Samsung has its finished focus on its cell phones that is most honorable item in the business and with the headway of innovation the brand has differentiated its item scope of cell phone from the lavish ones to the moderate value ran PDAs.(Wikipedia, n.d.).

Communication is an essential part of our life and contributes to the world development. One of the best means of communication is by telephone and hence, the appearance of smart phones is considered as a great invention to help people communicate in the most convenient way. Many smart phone company occur but just a few companies can achieve their goal like Samsung, Apple, HTC… by the high quality products and customers’ belief. In fact, Samsung is one of the big smart phone company, which has a large market share in the world – 33% market share in the world, the first place in the smart phone market (Levram, 2013). Therefore, the global competitive advantage plays an important role in the road of mobile domination of Samsung. This essay was written to support people having a comprehensive view in Samsung success as well as analysing some important factor to develop their brand more popularly and effectively.