Marketing Analysis : Marketing Industry

Our technology is related to sport market, Targeting the attractive growth “Baby Boomer” market sector. Because Octacourt reduce the lower limb injuries especially in basketball, netball and volleyball types of sport. These sport involve sudden stopping which is main cause of ankle injury in young athletes.

(Glossary:) Definition: Brand Extension – when a successful brand has introduced a new product in the same broad market.

Brand extension is a technique in order to create a good brand image and increase the sales.

Numerous of announcements these days make the buyers feel like they have an amorous relationship with a products, and that the imaginary promise of advertising will always leaves them hungry for more. They can never be contented, because the purchase they love cannot love them back.

A brand is utilized by a company to differentiate its products from others in the market. Some techniques for accomplishing this are through the use of distinguishing

It will also provide the product mix for the new offering of features and benefits, branding, and any other products in line; it will show the differentiating characteristics from competitive or substitute products, packaging and

As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.

Brand extensions afford many companies the ability to introduce new products backed by a brands affluence, quality, or popularity. This greatly reduces launch costs, as new brand launches can reach astronomical costs. Ultimately, once a strong customer loyalty is established with one particular brand, consumers tend to purchase these new products as well (Kotler & Keller, 2016, pg. 325).

Published: April 23, 2012 Author: Carmen Nobel Upgrades to existing product lines make up a huge part of corporate research and development activity, and with every upgrade comes the decision of how to brand it. Harvard Business School marketing professors John T. Gourville and Elie Ofek teamed up with London Business School 's Marco Bertini to suss out the best practices for naming next-generation products. Key concepts include: • Companies often take one of two tacks in naming a next-generation product—the sequential naming approach or the complete name change approach. • Experimental research showed that each naming approach affects customer expectations. With a name change,

Diversification – By exploring and developing strategies to incorporate variety and diversify their product line to attract larger pool of customers, e.g. introduce new flavors.

Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.

Brand extension is a brand strategy which using the existing brand name to develop a new product or enter into a different product category market or industry. The new brand can be called as a “sub-brand”, and the original brand is referred as a “parent brand”. There are basically two different types of brand extensions. The first one is “line extension”, which means to launch a new product which is under the same product category as the parent brand. It usually involves more flavours or different sizes. For example, Coca-cola and Coca-cherry-cola. The other type is “category extensions” which means to launch a product in a

Brand extension entails the introduction of a new product with the same brand name as a strong existing brand, “Coca-Cola” for example, customers recognize the brand globally and products such as; Fanta, Sprite, Vitamin Water, and Powerade would be an example of sub-branding. This products were introduced by Coca-Cola, essentially creating a secondary product within a main brand which can help the consumer differentiate among the product lines.

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying

Down scale vertical brand extension is extending a brand with lower quality and price (Kim and Lavack, 1996). There are a lot of discussions between the researchers about down scale vertical brand extension. Great risk is involved in introduction of down scale extension, because it has sometimes a negative impact on a consumer’s mind, when a company comes with lower quality while using the same brand name. This can damage the core brand or parent