Marketing Analysis : Marketing Mix

1682 Words Jul 31st, 2014 7 Pages
Marketing Analysis:
Marketing Mix is the set of tactical marketing tools that can be blended by an organization to establish strong positioning in the targeted market. An effective marketing program blends each marketing mix element into an integrated marketing program designed to achieve the company’s marketing objectives by delivering values to consumers. [1]

Figure 1: Marketing activities covered under four P’s [2]
Product:
Quality: Coca Cola was formulated in 1886 by John Permberton, a pharmacist in Atlanta, Georgia, who sold it at drug store soda fountains as a “potion for mental and physical disorder”. In 1891, Asa Candler acquired the formula and began brand advertising. The formula of Coca-Cola is the secret recipe for the company. This formula is the most closely seized trade secrets ever and only some people are having access to it. Pepsi-Cola was formulated in 1893 by Caleb Bradham, a pharmacist in New Bern, North Carolina, who sold it at a drug store as a drink that would “aid in digestion and boost energy”. Both the products were formulated by a pharmacist and were sought to provide some kind of health benefits to its customers. [3].
Variety: Coca-Cola and Pepsi both have been very innovative in the variety offering for their customers. Some example of Coca-Cola’s products are Coca-Cola Blak, Coca-Cola Vanilla, Coca-Cola cherry, Coca-Cola with Lime, New Coke, Coca-Cola Black Cherry Vanilla, Coca-Cola Citra, Coca-Cola Orange, Coca-Cola Life. They have also…

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