Marketing Analysis Of Amazon.com, Inc.

In 1994, Jeff Bezos created Amazon with the idea of selling books online. Jeff Bezos was raised by his mother and stepfather, who was a Cuban immigrant that later adopted him. He quit his job on Wall Street with a New York hedge fund to work to fulfill his dream. In 1995, the dream became a reality. Bezos knew when he created Amazon, he knew what he wanted and that he wanted it to be an everything store.

Amazon is an electronic commerce and cloud computing company, that originally started as an online bookstore. Amazon sold an unlimited selection of books and in many instances directly from distributors to consumers. Today, Amazon sells countless goods and services, ranging from books to fresh grocery delivery in some areas. Headquartered in Seattle, Washington and as of 2017 is supported by more than 340,000 employees Amazon continues to thrive in today’s market. It was founded in July 1994 by Jeff Bezos and is known for Technological Innovations which is why it is a company that is in an Era of Incremental Change.

Amazon, founded in 1994 by Jeff Bezos in Seattle, Washington. Jeff’s launch of an online bookstore quickly revolved into the selling of clothing, electronics, video games, auto, beauty and health, just about anything you need, thus, making online shopping popular. Jeff launch Amazon out of his home garage, selling books in all 50 states and 45 different countries within its first month. But the name Amazon was not Bezos first or second choice for the organization, but settle on this name because like the Amazon river is the biggest in the world; Jeff was set to make his company the biggest on earth. Hence Amazon’s first logo stated, “amazon.com: Earth’s biggest bookstore”. This thought of Bezos lined up with his original vision for Amazon,

Sales and marketing. Amazon’s investment in the advertisement is high. The marketing message promises attractive prices, large selection and short lead delivery time for

Amazon.com is a worldwide American-based electronic company founded in 1994 by Jeff Bezos, the actual chairman and CEO. At the beginning, Amazon was just a small online book retailer, but thanks to the development of Internet at the end of the 90s, it grew quickly into a huge online retail store. Today, in the United States, one out of three online sales are made through Amazon’s website.

Books afforded Bezos, and his believers, a commoditized, simple products with little variance in size, shape, or content (Stone, 2013). The initial name of Amazon, was Cadabra, but this was replaced by Amazon after complaints from lawyers and customers alike that the name was indistinguishable from “cadaver” (Stone, 2013). The inspiration for the name Amazon was homage to the Amazon River, which is the world’s largest river. Bezos targeted his company to be the planet’s largest bookstore, and ultimately “The Everything Store” (Stone, 2013). May 15, 1997 Amazon filed for their Initial Public Offering (IPO) on the NASDAQ under the ticker symbol AMZN. Bezos established Amazon in Seattle, Washington because of the state’s minimal citizenship and scant requirements to collect state tax on out of state transactions (Stone, 2013). Amazon has evolved from a lowly retail ecommerce bookstore into one of the most successful companies on the planet with potentially limitless growth.

Amazon wasn’t always the company we’re familiar with. The company, then known as Cadabra, was founded in 1994 by Jeff Bezos, former vice president of the firm D.E. Shaw. Bezos decided to create Amazon after he saw an annual report that noted the 2,300% growth in the web. The internet had existed for years prior, and online businesses had already begun taking root. However, the web was an idea people were still getting used to, and few people recognized its potential. As such, there was plenty of opportunity for online businesses, and Bezos began considering the possibility of selling products on the internet. He concluded that he wanted the top book-selling brand online.

Amazon was founded in 1994 by a man whose name is Jeff Bezos. Mr. Bezos originally started Amazon in his garage. He believed that only the internet had the ability to grant consumers the convenience of being able to browse a myriad selection of book titles in the shortest amount of time. In 1995 he started the website Amazon.com which was primarily an online book store at the time. “During the first 30 days of business, Amazon .com fulfilled orders for customers in 50 states and 45 countries- all shipped from his Seattle-area garage” (Overview, n.d.). In Two years later in 1997 Amazon went on to become public being listed on NASDAQ under the trade

There are currently several platforms that have been developed to support a business that is primarily done via e-commerce. These platforms will integrate with the various business channels and centralize inventory. Since KOR’s sales platforms (i.e. Amazon, www.korwater.com, etc) are decentralized, inventory will be kept in one bucket; allowing for all inventories at various locations to sync together. This would mean, if a customer purchases a product on Amazon.com, the inventory will then sync to all channels.

Amazon.com, Inc. was founded by Jeff Bezos out of his own garage in July 1994 under the name of Cadabra. It went online in as Amazon.com in 1995. Since that time it has never looked back and is now the world's largest online retailer. It is an American multinational electronic commerce company with headquarters in Seattle, Washington, United States. With a total revenue of US$ 61.09 billion, it has a total of 88,400 employees as of December, 2012. At first it started as an online bookstore, but soon it diversified

Amazon’s core competencies are in its ability to effectively use and develop technology to drive site traffic and enhance the customer experience. Their distinctive use of website real estate coupled with their ability to leverage their brand and effectively use that leverage to deliver low prices and high quality products, makes them a leader in online retailing. Their partner brands and their ability to adapt and recognize deficiencies enable them to effectively cut out the middle man, or at the very least, partner with them.

The company was founded in 1994 by Jeff Bezoz. In 1994, Bezos left his employment as vice-president of D. E. Shaw & Co., a Wall Street firm, and moved to Seattle to begin work on a business plan for what would eventually become Amazon.com (Allenby, 2013). Bezos selected the name Amazon by looking through the dictionary, and settled on "Amazon" because it was a place that was "exotic and different" just as he planned for his store to be; the Amazon river, he noted was by far the "biggest" river in the world, and he planned to make his store the biggest in the world (Allenby, 2013).

Amazon started with Jeff Bezos’ idea on creating a company based around selling on the internet (Int. Directory). In the 1994, Jeff left the Wall Street firm D.E. Shaw, moved to Seattle. There, he created a business plan, from which Amazon was born. Jeff projected a 2,300% of annual web growth over time from selling on the internet. He took the five most profitable products and put them on his stock. At the time, books were a strong suit for Amazon, and where most of their profit came from (Int. Directory). Their competition was Barnes and Noble, who were large retail booksellers dominating the market. By 1995,

Amazon.com is a Fortune 500 company that has revolutionized the retail industry. In recent years, Amazon has faced increased competition in the highly competitive online retail space as competitors invested heavily in their online storefronts and infrastructure. Positioned in a highly fragmented industry, Amazon must find solutions that can sustain its long term profitability and maintain its market share. To that end, Amazon should grow the Amazon Prime membership base and expand on its media and mobile offerings.

Amazon.com was found by Jeff Bezos in July 5, 1994. Amazon originally called “Cadabra”. In 1995 Jeff Bezos Changed the “Cadabra” to amazon.com and also amazon site launched in 1995 after changes of name.