Marketing Analysis : Paradis Adventure

Our recommendation would be for Greywell to focus on family diving. This is because 45% of divers now prefer to travel with their families. With the median age of divers (36 years old) steadily increasing, the resort could focus solely on a niche market that could bring higher revenues by attracting a premium category of vacationers and charging a higher premium price. To encourage a whole family diving experience, young adults below the ages of 18, and even below 13, will be encouraged to sign up for low-risk diving classes - as part of the whole family package - and they will be watched under the careful guidance of the resort’s qualified diving instructors in swimming pools and shallower diving spots. While the Family Resort only has a 43% return on investment (very low compared to the

This firm falls within the family entertainment center (FEC) industry and opened its first location in 2010. Currently, the business has three open locations: Tampa, St. Petersburg, and Orlando. It offers services specifically for trampoline usage but also diversifies by providing an arcade and a café. During 2011 the company’s revenue was higher than expected,

This alternative provides quick cost cutting to reduce CDR’s expenses, provides additional revenue through the new adventure diving option, and is very easy to implement into its operations. This solution manages to post a positive profit in the first year of implementation (Displayed in Exhibit 3). However, this alternative does not provide a sustainable revenue stream into the future because the lack of competitive advantage it builds and the intense competition of other shark diving focused resorts in the area (See decreasing profits from years 2010 to 2011 in Exhibit 3).

Our staff’s hospitality best compliments our yacht’s beautiful curves and clean cabins giving you superb relaxation for your intimate getaway. Things you can’t find elsewhere at the same prices.

Core divers Resort (CDR) should focus on making their current business operation more efficient by keeping an eye on operating costs and partnering with adventure resorts for customers who wants adventure diving. The company financials cannot support any expansion for family oriented resort with the company being over leveraged with little cash and liquidity. Secondly, this strategy has ease of implementation and provides a profit increase of 10% with little capital expenditure

The third and final option would be for Greywell to pair with Rascal’s, a travel company and target the rapidly growing family market segment. The current average age of a new diver is 36, and many of them have children. A Rascal’s strategy would give busy parents the option of bringing their children with them on a dive vacation. The Rascal’s option offers many strengths, and promises Coral Divers Resort an increase of 40% for off-season business. Rascal’s is well-established in the industry that would bring a brand

P&R Ski and Snowboard Shop will stock a range of ski clothing, footwear and equipment.

Paradis Adventure Snorkel and Dive Shop was founded in February 2009 and is a partnership which comprises of two (2) shareholders – Mr. Antony Howard and Mr. Frank Lewis. Paradis Adventure is located at the end of the Tucker Valley Road, Chaguaramas where Macqueripe bay is located. Macqueripe Bay is a small pocket beach just 117 metres long and 16 metres wide tucked neatly in a bay which makes for great bathing, snorkeling and scuba

The main objective of this report is to build strategic marketing plan for Paradis Adventure - Snorkel and Dive Shop. The strategic marketing plan and the analysis of the situation of the market are the main parts of the report. This report will help the case company to develop their business and an aim to understand the snorkel and diving market and study the feasibility of starting up a diving-oriented business. Snorkelling and Scuba diving is a fantastic leisure activity that enables people to explore and experience the world of underwater. This report is a formulated marketing plan for the new SeaView 180° Snorkel Mask for adults and children being rented and sold at Paradis Adventure Snorkel and Dive Shop. To summarize the marketing report

Marketing is a management function which involves creating, communicating and delivering value for an organisation’s customers (Kotler, Brown, Burton, Deans & Armstrong (2010). Although many earlier academics define marketing as merely a process of satisfying customer needs in order to gain profits, more recent developments of the definition include its inherent connection with delivering superior value to customers in order to maintain ongoing relationships (Webster, 1992).

Other tour packages involving water include packages with water sports such as parasailing, jet skiing, snorkeling, diving and so forth.

Resort facilities are divided into 3 categories: General Resort Facilities, Resort-based X Games, and Mountain-based X Games. All of them can be accessed through cable cars. Resort-based X Games are opened to hotel guests only and it’s free of charge. They can also enjoy couple mountain-based X Games free as illustrated in the X Game price list (See Appendix III). Safety gears are provided for all X Game participants. For example, helmets, eyewear, harness, and special suits. Operation staffs and professional instructors are located in X Game kiosks for monitoring and guiding

Watersports are also available in close proximity to the hotel’s location; these include canoeing, deep-sea fishing, kayaking, and

Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.

Adventure Travel International (ATI) will begin operations this year and provide adventure and sport/travel packages to people in the Pacific Northwest, specifically the greater Woodville area. An opportunity for ATI 's success exists because the national tourism and travel industry is growing at 4%, and adventure travel at 10% annually. Further, the Woodville adventure travel market is growing at least 12% annually and there are no providers who specialize solely in adventure travel in the greater Woodville area. ATI is poised to take advantage of this growth and lack of competition with an experienced staff, excellent location, and effective management and marketing.