Marketing Analysis : Pinterest Is A Free, Online Bulletin Board

Pinterest, launched in March 2010 and founded by Paul Sierra, Evan Sharp, and Ben Silbermann, constituted its success in being a search engine designed to discover information on the internet, mainly utilizing images and on a shorter scale, GIFs and videos (“Pinterest, 2017). After finding this information, users can then formulate ideas through pinning these images, GIFs, and videos to designated pin boards. The pin boards can be organized by categories and subcategories. These boards can be shared with individuals you follow, so they can pin ideas to your board as well. These boards can also be shared with other members, so they can view your boards, but cannot post on them. Several of these boards include ideas for recipes, events,

Visual content is obviously gaining immense popularity and influence in the entire realm of social media. The majority of users of Pinterest are teens and young adults. The users of these visual forms of social media is the future community of consumers. Even with the versatile features, Facebook

Pinterest is a photo sharing website and mobile application that was released in 2010. The CEO of the company, Ben Silbermann, says Pinterest is a “catalog of ideas” and the saying is now used as the company’s slogan (https://about.pinterest.com/en, 2016). “In 2012, the website became the first website in history to break through the ten million unique visitor mark and it became the 3rd largest social networking website surpassing Tagged, and LinkedIn” (Matthews, 2015). The whole idea is to show people a wide variety of things to let them try and have new experiences.

Sharing on Pinterest means creating boards that will be of interest to others. If you're purely promotional all the time, people will stop following your boards. There are group boards you can join if you are sharing interesting knowledge in your niche.

You should use it because it is free, one of the most popular social media websites in the world, and sports fans love to see pictures or videos of the favorite sports team or even just of a sport they participate in personally. You can use Pinterest in other ways to promote your products, but if your business has ties to a professional sports team, and you post pictures or videos of that team, fans will be more likely to remember you. Who Uses Pinterest in Sports Marketing?

From sending letters by hand transforms into sending emails online. Technology has evolved little by little and is still growing with magnificent ideas. One of the ideas was the creation of Pinterest.

I can agree that Pinterest is a great website for getting ideas on what a customer would want or need. I can relate that I was confused at first with Pinterest. I am now addicted to the website. I was not raised with social media. In a lot of ways I am thankful for not growing up with social media. I can also agree that Pinterest is a great visual storyboard. Are there any other blog sites that you have found very useful in researching marketing ideas for your product? I believe you have made very good points in your discussion post.

This new service presents many positive implications for the socially driven photo-sharing company. For example, one of the greatest benefits to providing a “buy button” is the opportunity to build customer value. As the article states, Pinterest’s customers (so-called “Pinners”) have been “super clear” about wanting the company to provide a

Pinterest is a rapidly growing social media site ideal for marketing your business. While most perceive the site as primarily a tool for products and services with a focused visible outcome, you can use it to create a visual brand identity. Companies which use it effectively experience a greater level of referral traffic, increased visibility and higher sales.

Companies use social media sites such as Pinterest or Instagram to visually show their products. Once the consumer sees the product on a social media site or ad they are more inclined to buy the product. “Pinterest and Instagram are no longer nice-to-haves for retailers. Both of these visual social platforms have become selling channels in their own right. This is thanks to buy buttons on Pinterest, which allow users to purchase items directly from the platform, and a robust advertising offering on Instagram, which allows users to click through to branded product pages” (Wallace, 2018, para.3). In some instances, the companies contact popular social media entertainers to advertise their products on their Instagram page.

Social media is a huge part of technology in today's world. A lot of people rely on social networks to get information or even to get an idea from it. Social media such as Pinterest and Instagram, has become ways where PR and Communication professionals used their platform for their clients. With Pinterest you are able to understand your client wants and needs by what they pin on their Pinterest. Visuals are everything! You are able to create a board and pin various ideas which allows the PR and Communication professionals to find what you need based off of your board. You are also able to pin articles, stories, and blog post about your organization or company. Your clients could do the same as well which could help you out in the long run.

The information in an annotated bibliography is built upon scholarly review and recognition by those in a similar designated field of study. In Pinterest, the first pins on the board set the tone, and the floodgates open for a rush of ideas. This collaborative nature allows the research to move as a group conversation among individuals of all backgrounds . Given the popular appeal and brevity of Pinterest’s language, it may not be applicable for very specific topics.  (I’m researching the American state of awareness in regards to their

In this day and age , it is mainly teenagers and young adults that opt for this personalized approach. Pinterest also have a high amount of teenage and young adult users, but they also possess a larger range of mature people. Pinterest is able to offer more of a variety in their categories with things such as cooking, crafting and gardening. Pinterest doesnt have a larger audience then Tumblr, but it does have a more diverse one as it is easily accessible and not as complicated or personalized as Tumblr. As Pinterest is not as personalized it also attracts more diverse users as it shares no personal information except for a name, while on Tumblr you have the option to share much more information about yourself. Even though they have such a different audience they still possess the same purpose within the

Pinterest Inc. has now a new feature for buyable pins that will send notification to its users when the price drops on buyable pins which the user have already pinned. Pinterest is endeavoring into e-commerce .According to Pinterest more than one million Buyable Pins will daily show drops in prices. Now the users will be able to buy items directly through Pinterest. This new notification feature will encourage users to buy more items through Pinterest.

Pinterest. One of my newest infatuations. From fall fashion, to fixing your car, you can find just about anything on Pinterest. Pinterest is a website where you "pin" ideas to various "boards." It is like saving something you like to your own profile, so you can look back to it later on.