Marketing Analysis : Random Digit Dialing Essay

10. Conducting a Market Opportunity Analysis (MOA) is the first step in developing a marketing strategy.

Competitive advantage - Nundies is an innovative product which provides an alternative to visible panty lines; no other company produces the same type of product

Pam and Susan’s is a chain of discount department stores. There are currently 250 stores, mostly located throughout the South. As the company has grown and wants to expand, Pam and Susan’s is in the search of the most profitable location for the new stores. Store locations decisions are based upon estimates of sales potential. The company is currently considering two sites A and B for the next store opening. Using the information gathered on demographics and economic trading zones, size, composition and sales of the 250 existing stores we will built a regression model to provide the best estimate of sales from the two sites and recommend the most profitable one for the next store opening.

In order to succeed, it is fundamental that businesses satisfy consumers’ needs (and desires) for goods and services. Appropriate market research provides the data necessary to understand those needs and respond to them effectively and profitably. Kudler Fine Foods (KFF) has performed market research in the past. Some of that research has been helpful; some has not. Additional market research is needed for KFF to reach a larger share of the market and increase profitability.

The companies that were chosen for a company analysis include Macy’s, Kohl’s, and Burlington. Since the retail industry has been lagging behind lately, these companies will help determine the prospective financial investment in the retail industry. As Macy’s as our primary company, we chose Kohl’s and Burlington to be the two comparative companies. These companies are comparable due to the same SIC code of 5311 in the subgroup of department stores. These companies offer similar products and services with little differentiation between the three.

First, obtaining information from Linda James was crucial to the success of the retail business; however, it would have been beneficial to also interview lower level executives who are closer to the front line of the retail business. This change in information gathering may have generated more useful data. Likewise, the facts and statistics that were collected were a wealth of information, but could have included supplementary perspectives. Brainstorming or Group Think techniques, for example, could have been used with both the junior and senior employees to make them feel more involved and to let them know that they have a voice within the organization. Working together, they may have been able to come up with other ideas that would help inspire the staff using lower cost motivation methods. Finally, the Urgency-Criticality Matrix was useful for setting priority, but utilizing Decision Tree methods could have also been valuable in this circumstance. Decision trees would have helped to assess the financial impact more completely by creating a tree of possible options and assigning an estimated value, cost or savings to each choice.

MATH 533(Applied Managerial Statistics) Project AJ Davis Department Stores; Part C: Regression and Correlation Analysis

When dealing with several segments, a product can target one segment to specifically to exactly what

however, because it has so many brands under it, users are confused as to specific goal and vision this

By analyzing consumer preferences and satisfaction across different areas of fast food and especially those of Wendy’s fast food stores and those in the macro fast food environment and employing proper analysis to gain an in-depth understanding into these trends, will allow for the understanding of trends in the market and to then be able to target weaker areas where Wendy’s might be lacking. The successful application of strategy to this areas could potentially lead to a number of results or a combination of, including an increase in profitability, market share and/or customer satisfaction, among others.

The case study is Macy’s Department Store Repositioning. The key problem is that the traditional department stores sales and profits are declining. There are specialty stores, discount stores, and online stores that offer similar products at a fraction of the cost for the most part. However, in the declining market for the department store industry, Macy’s consolidated stores, established a national department store and continues to make a steady profit. It is usually the time to divest, sale,

Problem statement: In 2002, market exploration has exposed that Starbucks has an opening in gathering its consumer’s outlooks in relations of customer pleasure. On explanation of the marketing research statistics, Christine Day, Senior Vice President determined that the speediness of service was the foremost motive for this deterioration in customer contentment. So she proposed to increase the service period such that each order is served within 3 minutes. Nevertheless, this explanation would price Starbucks 20 supplementary employment hours per week thus $40 million per year. Is the 20 seconds escalation in speed of service actually worth $40 million per year? I am trying to examine evidence in this brief case, while looking for different methods, in demand to accomplish greater profits.

The Aural Plus is a shock and water resistant cell phone with high quality speakers that eliminates the need for an additional Bluetooth speaker or headphones. In a culture in which the cell phone has nearly become an additional appendage, offering a product that remains one step ahead of the rest of the competition makes it much easier to establish a name for oneself. The Aural Plus does this with its enhanced features while at the same time appealing to both the youthful, fun loving crowd as well as the conservative socially responsible. With such a wide ranging demographic and potential consumer base, the Aural Plus has significant potential to become a major competitor in the cell phone market.

Although brands do not solely refer to businesses and their products or services (e.g. charities, countries, celebrities), this essay will discuss their relevance to profits with regards to business operations unless specified. Where most companies must at some point make a decision (consciously or unconsciously) whether to brand their company or not, that question is often rhetorical. Brands are established whether the marketing manager says they should or not. The decision really is whether to implement conscious brand management within the business or not. That is the difference between a strong brands and weak brands. Where

The third approach considered in this study is the real-time experience tracking developed by MESH planning. This is an approach to record 360-degree touchpoints of brand by respondents in real time. There are three stages of data collection. The first stage uses the pre-online questionnaire to collect information about brand health and relationship quality. The third stage uses the same questions to ask respondents’ perception after brand encounters in order to identify any change. While the second stage for data collection is the most crucial process in the approach. Respondents are asked to send SMS message to report any brand encounter via mobile phones. And the online diary also helped to expand these experiences (Willis et al 2010). Meanwhile, for identifying the CIs, weekly questionnaire will be sent to respondents about the CIs happened in the past week.