Marketing Analysis : Sadlam Restaurant And Lounge Essay

The Marketing Mix provides an excellent framework for developing marketing plan. They are generally accepted as being made up of four parts which are:

The marketing mix concept often referred to as the “4Ps” (McCarthy, 1964), as a means of translating marketing planning into practice (Bennett, 1997) is one of the fundamental concepts of marketing theory. Marketing mix is not a scientific theory, but merely a conceptual framework that identifies thee principal

Marketers considered the Marketing Mix model as a tool to reach their mission in the marketing strategy. Traditionally, the Marketing Mix has four considerations known as the 4P 's — Product, Price, Place and Promotion.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

Marketing mix can be describes as "the use and specification of the 4 Ps describing the strategic position of a product in the marketplace… A prominent person to take centre stage was E. Jerome McCarthy in 1960; he proposed a four-P classification which was popularized. (wikipedia.com)" The marketing mix approach to marketing is a model of creating and implementing market strategies. The marketing mix stresses the mixing of different factors in a way that both organizational and consumer or target markets objectives are attained. The 4 Ps of marketing are Product, Place, Promotion and Price. Each plays a key factor in the overall successful marketing of a product or service.

A restaurant is characterized by their food standards and service standards. The way how food is cooked and its taste differs from restaurant to restaurant. The key to success for restaurants is by differentiation from other restaurants. For example, Manhattan fish market signature dish is their flaming seafood platter whereby their sea-cret agent would flame it up when it is served this. While in comparison fish n co serves up their fish and chips in different sauces according to the country’s favorite sauce such as for Singapore; Chili crab, India ; Curry and so on. This product differentiation allows for brand loyalty; when a customer likes a particular restaurant and is used to the taste he/she would come back again repeatedly. Thus since the product on offer differs from restaurant to restaurant it makes the bargaining power of buyers low as they are unable to easily find a

To meet customers’ requirements, Saudee Group Berhad has to modify the products to meet the cultures and preferences of the customers they are going to serve. As most of the citizens in Malaysia is Muslims, therefore, Halal is the primary requirement for their food. In this situation, Saudee Group Berhad had taken some alternatives to cope with this issue such as apply for the halal certification, set up halal committee to ensure the products, the productions process, trainings meets the halal standards and

Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something related to a methods and he described the marketing manager as a “mixer of ingredients”.

In 1971 the UAE attained independence from Britain and the states of Abu Dhabi, Dubai, Fujairah, Ras al-Khaimah, Sharjah and Umm al-Quwain came together to what is known as the United Arab Emirates. Since gaining independence, the UAE that has grown to be the most important economic centers of the middle east. Also, the UAE is one of the most liberal countries in the gulf with the country being accepting of other faiths such as Christianity, Hinduism, and Buddhism. Most of the marketing in the UAE is done by social media and the TV, “with 52% of internet users in the UAE having their own websites and blogs” (Istizada). Currently, the UAE’s economy is dependent on oil. However, before oil was discovered the country’s economy was dependent on agriculture. In our paper, we are sending out a marketing manager for our Italian restaurant we will make a strategic plan on how to market and present our restaurant per the UAE’s norms on religion, political system and language to get the highest number of sales.

Their distribution , allows them cater towards multiple target markets at the one location, by offering a segmented service, including exclusive 5 star accommodation, along with a high class wine n dine service all at the one convenient location. They use a premium pricing strategy, charging higher prices for high quality services, they effectively communicate the individual art of each room to validate consumers high prices paid for accommodation, and overall the business has an affective integration of all elements of the marketing mix.

Café and restaurant consumption segment was the most lucrative and most demanding segment. Alignment between the products and lifestyle was the basis in this segment. A high quality product without a prestige brand could not survive in this segment. Therefore heavy investment on adverting and

Punjabi Junction considers importance on developing a menu which customers want. Market research establishes exactly what this is. However, customer’s requirements change over time. What is fashionable and attractive today may be rejected tomorrow. Marketing continuously monitors customers' preferences. In order to meet these changes, Punjabi Junction will introduced new products and phased out old ones, and will continue to do so. Punjabi Junction will provide excellent service to their customers. Our restaurant

Instead of building a business around a preconceived concept, we conducted market research and built a concept around our consumers. Our market segmentation identified the following key drivers as areas of opportunity to serve D’Shuk Café customers with home delivery of D’Shuk Café collection of menus. The main target market is quite simple because we focusing of a regular local resident customer base. D’Shuk Café really concern and response to increased for quality food with fast service of home delivery. This is a recognition that many of the customers prefer to just use home delivery service because they do not have the time to cook themselves. Nowadays people have busy lifestyles that ask for something fast that

Restaurant N’Joy suppliers including 300 famous and prestigious restaurants and hotels. Example of family restaurant are such Bulgogi Brothers, Sichuan House and Morak. While

In this market research I am conducting the research on Mutiara Malaysian Restaurant. My main focus for this research is on increase in sales of Mutiara Malaysian Restaurant and the customer satisfaction level. For conducting this research I am going to conduct a survey by giving a questionnaire to the customers coming to Mutiara Malaysian Restaurant for having their meal. In this research I am going to feature all the parts of Mutiara Malaysian restaurant and will check which part is most likely and unlikely among the customers coming to Mutiara Malaysian restaurant. I am going to conduct this research to find the competitors of the restaurant in market and the ways to make Mutiara Malaysian restaurant better than other Malaysian restaurants. As we know that the main success feature of restaurants are the costumers who are visiting restaurants for having meal. The customers help to increase the sales of restaurant and to build a positive image in the market and to check the demand of Malaysian food in the society. This research is mainly focusing on helping Mr Boon Lai Lim to increase the sales of the restaurant by helping him to build a good relationship with