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Marketing Analysis : Shutterfly Inc.

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Shutterfly Inc. is a multi-functional corporation consisting of multiple related product lines and services originally based out of Redwood City, California and recently expanded to Shakopee, Minnesota. Shutterfly Inc. acts as a “mother” company to its multitude of brands including “Shutterfly, where the photos come to life in photo books, cards and gifts; Tiny Prints, premium cards and stationery for all life 's occasions; Wedding Paper Divas, wedding invitations and stationery for every step of the planning process; Treat, personalized greeting cards that really stand out; MyPublisher, a creator of photo book-making software; ThisLife, a private, cloud-based solution that allows consumers to find, share and enjoy their photos and videos, …show more content…

In 2010 Shutterfly Inc. announced a partnership with “WMSG Inc.” a digital direct marketing company based out of Dallas, Texas. “We’re excited to combine WMSG’s data management and marketing analytics capabilities with Shutterfly’s state-of-the-art manufacturing resources. Together, we believe we can bring efficient, scalable end-to-end variable digital marketing solutions to direct marketing campaigns of any size and scope,” said Jeffrey Housenbold, president and CEO of Shutterfly (piworld.com). According to Shutterfly’s 2014 Third Quarter Financial Results, Third Quarter 2014 Financial Highlights published by Alan Muller, “● Net revenues totaled $142.0 million, a 16% year-over-year increase. ● Third quarter 2014 represents the 55th consecutive quarter of year-over-year net revenue growth. ● Consumer net revenues totaled $127.3 million, a 13% year-over-year increase. ● Enterprise net revenues totaled $14.7 million, a 47% year-over-year increase. ● Gross profit margin was 36.8% of net revenues, compared to 41.9% in the third quarter of 2013. ● Operating expenses, excluding $12.9 million of stock-based compensation, totaled $88.3 million. ● GAAP net loss was ($46.2) million, compared to ($10.1) million in the third quarter of 2013. ● GAAP net loss per share was ($1.20), compared to ($0.27) in the third quarter of 2013. ● Adjusted EBITDA loss was ($9.7) million, compared to ($1.1) million in the third quarter of 2013. ● At September 30, 2014, cash and investments totaled

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