Marketing Analysis : Staples, Inc.

Staples and Office Depot Inc. are both office supply chains. Today both companies are doing great considering where they came from and their competitive market. It is safe to say Staples has more than 2000 stores while Office Depot has above 1600 stores throughout the world. According to the case they were both originated in 1986 and while being founded early on over the next decade they and additional office supply chains have contended belligerently in order to provide a suitable, unfailing and inexpensive supply of office materials to smaller industries or businesses along with other persons who have home offices. Staples and Office Depot have been extremely victorious in the field of office supplies. They have kicked out hundreds and thousands of individual privately owned businesses out of selling and abolished even few competitors in the office supply market by getting hold of their business or economic failure of their business. By 1996 they had only one existing contestant which even till today I remember and that is OfficeMax. Office Depot has been very insistent, in addition, Staples and OfficeMax are to participate more assertively as well. The office supply prices for staples are the cheapest in the cities that all three of the nationwide office supply chains staples, office depot, and office max compete. Prices reach higher in the markets that only the additional competitor is OfficeMax. Office Depot incriminates drastically with increased prices that comes

Yogen Fruz is a frozen yogurt company attempting to expand its number of stores within China. The brand is built around the idea of using high quality healthy ingredients in their products while creating a unique environment that customers will enjoy and want to return to. While most frozen yogurt competitors are just entering the Chinese market, Yogen Fruz is already established

Mayo Clinic: is in the business of providing patient care through their many different Clinics and hospitals. They are ranked number two as one of the top twenty hospitals for heart and heart surgery per the Forbes list of top hospitals, and they ranked seventy one out of one hundred in the top one hundred places to work (Forbes, 2012).

The JW Anderson product range consists of menswear, womenswear and unisex garments and accessories. They currently produce six collections annually - two menswear and four womenswear.

Today’s office superstore industry in the United States provides a convenient one-stop shopping experience for small businesses and individuals with home offices. The main competitors in the industry are Office Depot, Staples, and Office Max. All of them offer a variety of office supplies, as well as computers, office furniture and other business related items.

Eddie Bauer, Inc. focuses their attention on products for men and women. Those who are seeking Eddie Bauer products are interested in “versatile, classically styles, high-quality merchandise” (ENTERCITATIONINFORMATION). To determine the best geographic locations and demographic of the market segment Eddie Bauer, Inc. focuses their products toward, secondary marketing data is ideal. The company has already identified their primary market segment as men and women, narrowing those individuals down we have to identify those who are interested and able to afford the products which Eddie Bauer, Inc. produces. A combination of internal and external marketing data is going to identify these consumers.

Evaluate the company's past performance marketing their product using the six pillars of the marketing code of ethics honesty, responsibility, caring, respect, fairness, and citizenship.

Target Corporation has recognized itself as one of the top retailers in the United States market on the basis of excellent service quality, customer experiences, operational excellence, strong financial position, and a wide array of product offerings. Through its high degree of service orientation at physical outlets and adoption of fair business practices, Target Corporation has become the most distinctive retailer in the eyes of its potential customers. Being one of the top-notch retailers in the United States, Target Corporation has to carefully strategize on its business operations and marketing tactics so as to keep itself in the row of competitive brands of the industry.

The business-level strategy of Staples is one of differentiation. Staples will target mid-market business customers which the company defines as those business customers with 10 to 200 employees. It will do this by offering a deep assortment of products

Most office supplies have little brand loyalty, low end-user switching costs, low government regulation, and easy access to suppliers and distribution channels attracts potential new entrants.Economies of scale provide a significant advantage over the larger office supply that allow them to compete with high-volume to lead the market. Company with a strong financial able to gain better profit by negotiate better contracts with suppliers.Entry can be achieved on a smaller scale by focusing on specific productrange or by developing an online retail shop. The low growth in this industry also makes it less attractive to new entrants. Overall, the threat of new entrants is strong (Merketline, 2102)

General Mills is a company that has strategically developed and growth through mergers and acquisitions. Mergers are the fusion of two companies that join forces to compete in the market. There are two types of merger: Horizontal merger on which the company acquires a competitor and vertical merger, on which the fusion is with a supplier. Acquisitions, on the other hand occurs when a company buys another company and become the property of the buyer. Thorough study of the market has made General Mills maintains a leader position on the food industry through more than 100 years in the market. According to a business encyclopedia, Strategy is a plan a company develops to reach a determine objective and reflects the company’s strength,

Staples, Inc. is the world’s leading office supplies company. The firm is committed to making it easy for customers to buy a wide range of office products and services. “[Staples’] mission is to bring easy to

Also, shopping mall popularity is shrinking, with some retailers focusing on and consumers preferring stand-alone locations similar to Kohl’s. Over the

Staples is the #1 office supply superstore operator in the US. selling office products, furniture, computers, and other supplies through its chain of some 2,280 Staples and Staples

Krispy Kreme Doughnuts Incorporates principal activity is to produce and market doughnuts and related items. The operations are carried out through three segments, company stores operations, franchise operations and Krispy Kreme Manufacturing and Distribution. The stores are both retail outlets and highly automated producers of over twenty varieties of doughnuts. The company is a branded specialty retailer, and produces more than three million doughnuts a day. In addition to its Krispy Kreme stores, the company sells its doughnuts in supermarkets, convenience stores and other retail outlets throughout the country. The Krispy Kreme Manufacturing and Distribution segment sells doughnut-making equipment, mix, other ingredients and supplies