Marketing Analysis : Super Bowl Essay

Nationwide Mutual Insurance Company’s Super Bowl advertisement, “#makesafehappen” released on February 1st, 2015, has received negative attention because of its morbid yet practical depiction of a young boy who has passed away due to a “preventable accident” before experiencing the life in which a teen or young adult would otherwise. The advertisement also uses the death of a young child to appeal to parents; especially the mothers, largely using pathos to raise awareness of deadly accidents which could otherwise be preventable. Logos and ethos, although weak in this advertisement, also raises awareness on preventing avoidable accidents.

Advertising is used in the public to get the word out that a new product is here. Advertising informs people that this product may be something that they like and is useful to them. Without advertising, many companies would not be able to preserve their business. Companies have to make sure they efficiently inform the public what their product does because if the public has no understanding of the product, they most likely will not buy it. Advertisements are first used locally and can eventually become nationally if the business is doing well and properly informing the consumers about the product and its purpose. This can be done using social media, newspapers, magazines, or bill boards if they are wealthy enough.

The Superbowl commercial that was most persuasive and entertaining was Doritos Blaze v.s. Mountain Dew Ice. In the commercial the two have a battle, hot v.s. cold. Today everyone craves new foods from on TV and it all depends on the advertising of the object. The fun attractive thing about this commercial was the songs they chose and the famous celebrities for the commercial. The main two celebs in this advertisement were Peter Dinklage and Morgan Freeman who well known in the US. This commercial will surely make people dance, sing along, and persuaded to try both products advertised.

The 2017 Superbowl commercials tried to persuade it's viewers to buy it's products. They did this by making their commercials funny, entertaining, and/or by messing with the viewer's emotions. However, some of these commercials or ads were more persuasive than the others. The ads can be more persuasive than another by it being more entertaining than others or by it messing with the viewer's emotions. One example of this, which isn't a Superbowl commercial, would be the animal rescue ads, which make it's viewers sad and wanting to help the homeless animals. Many Superbowl commercials use different ways of persuasion to convince it's audience to buy something.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Imagine its 1967. The Green Bay Packers and the Kansas City Chiefs are playing in Super Bowl I and have just gone to commercial. It’s a quick 30 second spot and then one after another, more commercials appear. The cost of a 30-second spot back in 1967 cost $75,000. The cost of a one-minute ad would cost $75,000 on NBC and $85,000 on CBS, which were the two television networks broadcasting the first Super Bowl.

The Super Bowl, one of the largest sporting events in America is watched by millions of people. It shows some of the amazing talents that all the athletes have. But the Super Bowl is also a place for advertisements of ads for short. Every year companies spend millions of dollars to get just one ad in the Super Bowl. Some of these ads are hilarious to watch while others just fill you with emotions. And every ad has one main goal, to persuade the watcher into buying their product or service. Advertising is a powerful tool that most people don't even realize.

The Super Bowl is widely watched by millions of people and advertising giants use this opportunity to compete and showcase what they have got. Sadly, the Super Bowl has become less about the game and more about the ads. So ask yourself is it the game you’re watching or the ads? And as James Twitchell suggests the Super Bowl ads live on long after the game is forgotten, that is the power of advertising. The job of an ad is to market the product to the consumer making it as enticing as possible creating a demand for a product that otherwise would not exist. We are constantly bombarded with ads on TV, magazines, radio or the internet that are constantly trying to sell you a product and the internet has gone so far as to customize your ads based

Consumer behaviour of US and Western Europe expects domination of retirees in consumer and service demand. They are keen on spending their kinships’ inheritance. Graduate age consumers will show a shift in work life balance, quality of work and taking the time to help communities. Governments are also focused on stimulating birth rates. Japan also experiences decline youth and overall population. CSR is hugely essential for the company’s reputation, so the company will promote the CSR policies through investment in education and other social projects and investment in reduction of the carbon footprint of the business through initiatives.

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

Sports marketing are one of the most vital uses in the field of marketing nowadays. Many companies have a trend to use sports and sports celebrity in developing their marketing campaign because they have the ability to influence others and they already are role models for a wide share of consumers in the marketplace. So, companies benefit from their popularity and reputation for its brand awareness. Especially some companies in the food and beverages industry which are concentrated on the marketing campaign and make a huge number of expenditure and its budget. Pepsi have many product lines, it introduces a product line for soda which includes many versions such as Pepsi, Mirnda, Seven Up, and other version of Mirinda like Orange and Apple. The second product line is related to the juice. The third category is related to Aquafina mineral water. There are width of every line and versions for every product.

Business and Advertising is a career that leads to many different opportunities in the future. Advertising is attracting public attention to your business through selling products or certain services. Media is a popular form of advertising considering the audience is much bigger and easy to spread; other forms included broadcasts and printed advertisements. The basis of advertising and business is closely related to public relations and marketing.

The Purpose of Advertising The purpose of advertising is to familiarise the public with a certain brand or product. Companies spend millions of pounds a year on advertising so that when the public are searching for a product or service a certain brand is recognised and, as a result, their product or service is chosen. Companies need to ensure that their money is spent wisely. They do this by completing extensive market and physcological research.

Online marketing has many different definitions. However, the most straight forward is “Any positive communication between distributor and purchaser through the digital area (Internet, forums, chat, e-mail, the web, etc.) Which provides for the exchange of requested or necessary information directed to a potential customer’s purchase and a continuing and profitable customer/seller relationship.” (Forester, 1999, p.3) This definition gives the main idea of why many businesses have joined the online marketing segment and why businesses are still joining. On the other hand, the simple definition of marketing is “the process of planning the conception, pricing, promotion, and distribution of ideas, goods, and

But first, we should give a useful definition of advertising. According to the Encyclopedia Britannica (2015), advertising are ‘‘the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised’’. Meanwhile, Belch and Belch (2009, p.18) describe advertising as ‘‘any paid form of impersonal communication about an organization, product, service or idea by an identified sponsor’’.