Marketing Analysis: Tango Spal

Singaporeans tends to have a busier life style as compared to others and thus they’re opting for healthy yet fast food. Healthy living are rising as a trend.

A product is anything that can be offered to the market to satisfy a customer needs and desires. Product include physical goods, services experiences, events, person, place and etc. It is

In my opinion, the first P i.e. ‘Product’ is the most important component of the marketing mix. It is an instrument using which value is delivered to the customer. It is a ‘bundle of benefits’ that can be offered to and appreciated by a particular set of consumers. Products or services lie at the heart of a marketing strategy; they serve as means of differentiation for the company or a brand representative of a firm. If a customer purchases a product and it does not meet her expectations, then she

Despite these statistics only 31% of SME businesses actively operate a social media engagement strategy, this is an opportunity for the already tech-savvy company (Ravensdale, 2015). Doughnut Time 's social media team regularly posts photos of its gourmet treats on Instagram, where it has more than 80,000 followers, as well as on Facebook, where the Doughnut Time page has received more than 55,000 (Schlesinger, 2016). When analysing these main factors, Doughnut Time appears to be posed for product development, taking advantage of opportunities through the use of menu innovation and promotion deals (Newstex, 2014).

Marketing our service-oriented business will require establishing a reputation for expertise and excellence along with the implementation of the four P’s including:

Being able to know our customers and their characteristics is very important to having a successful business. To know how to reach the greatest amount of people and be as cost efficient as possible, we need to know which target markets to reach. By knowing our customer characteristics we can find the markets we want to advertise to. We have also laid out the groundwork to our market-product focus, marketing and product objectives, and points of difference and positioning. By knowing these helps us to know who we want to be as a company. Knowing where to advertise our company and our new product is very important. We set up a marketing program, product strategy, price strategy, promotion and place strategy, otherwise known as the four P’s of the marketing mix. By knowing what product we want to sell, how much we want to sell it for, where to promote it, and where to place the product helps us to create the most revenue as possible. Finally we established our financial projections and our three year projections. In the end, with all of our costs associated, we hope to make an estimated profit of $215,838,000 in our first year of business. We want to be more than just a profit seeking company, but we wouldn’t be a business if profit wasn’t our end

Marketing Analysis: Be our guest is an established service sector business. The company rents party equipment to other businesses and individuals for varied occasions, such as marriages and parties, which makes the demand for it being cyclical. The company is known for the high quality equipment they deliver and the extra ordinary services they provide in comparison to their competitors. Over the last three years from 1994 to 1997 the net sales for Be Our Guest have increased by 11% in 1994-1995 then by 9% in 1995-1996 and by another 23% from 1996-1997. There are number of factors causing this rapid escalation in sales. Having a strategy of providing high level of service and quality developed long-term relationship with the clients. Furthermore, those loyal and satisfied customers’ help in the promotion of the business as new clients come from a word of mouth of existing clients.

The 4Ps make up a marketing mix - Price, Product, Place and Promotion. Nowadays, the marketing mix also includes several other Ps such as Packaging, People and Positioning. This essay focuses on

Each of the four P’s interrelate with each other because each component is necessary to move forward. With any type of media or advertising related plan, there needs to be a product in mind. Once a product, whether it is a good or service is created, planners then can come up with the price, place, and promotion. By carefully looking at all four, companies can come up with the best plan of action to launch a product that creates revenue due to a successful promotion. All four of the marketing P’s are important because they set up a foundation for other analytical tools such as a SWOT analysis or communication

The 4 P’s of marketing, product, price, place and promotion, together these four make the marketing mix, They are mostly the main elements of marketing and most, if not all, of what you can control about a marketing campaign. These are a set of strategies to achieve an organizations objectives and make sure that customer needs are satisfied. Just like different organizations Rock Jam uses the most basic way of a marketing mix , and that’s considering the product, price, place and promotion. The product which is the artist, a record, a song, a concert, a T-shirt, a download, a physical CD, a ring tone, access to an exclusive online portal or fan club, these are the things sold. In fact, the idea of a music product has become increasingly

Product, Price, Place and Promotion also commonly known as the 4P’s are the major factors or tools with which a firm or an organisation operates in the market by offering a superior value proposition to its clients and customers and thus earning value back from them in return to achieve the objectives of its shareholders. These 4P’s are combined together to form the marketing mix of a firm.

Mariotti & Glackin (2013) provide that development of marketing strategy and competitive advantage is from the "Four P's". The "Four P's" include product, price, promotion, and place. This paper further outlines each of the "Four P's". Mariotti& Glackin (2013) recommend continually referring to the mission statement and vision statement while developing the marketing strategy. This reference helps to build the marketing strategy and form the core competency for the business. The first part of the business plan, the mission and vision statements, are stated below:

The marketing mix is composed of the combination up to four controllable factors which include product, promotion, place and price. These four are commonly termed as the four P's. Product is normally regarded as a tangible good or in other cases an intangible service. All products follow a logical product life cycle which is vital for marketers to comprehend and thus plan for several stages and thus any of their unique challenges. The price is the actual amount the buyer is expected to willfully pay for a product. How a product is priced will directly affect how it sells. The promotion entails sales promotions, public relations, special offers and . Whatever the channel used, it is necessary for it to be suitable for the product, the price and the end user it is being marketed to. The place concerns where the product will be provided by to the customers. Distribution is also a key factor and element of placement. In most cases, the placement strategy will normally help assess what channel would be the most suited to a product. They are known as variables because they change over time and takes different values in different occasions.

The four P’s of a marketing mix are as follows, product, price, place, and promotion. Each of these offers a marketing parameter for the management and company team to control. With each marketing tool there are decisions that should be met as far as the business is concerned. Therefore, there is a list for each one that should be analyzed to meet the business standards.

Undoubtedly, strategic marketing supports Continuous improvement and product evolution and it is one of the most important functions in a company, if not exactly the most important, strategic marketing, which is concerned with the relationship of a company with its competitors, particularly with creating and maintaining competitive advantage over rival companies. Michael Porters Generic Strategies cannot be left when saying literature of strategic management. According to Porter (1985) there are three generic strategies for achieving above-average performance in an industry: cost leadership, differentiation, and focus. According to Kotler, 4Ps: Place, People, Price, Product, Marketing strategy is the best way with STP: segmenting, targeting and positioning. Kotler develops following 8-steps of planning process for marketing strategy.