Marketing Analysis : Target And Toms

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Target and TOMS are teaming up to create a limited time collection that gives back this holiday season. “Target’s holiday partnership with TOMS is the perfect marriage of both brands’ core values—great design that’s accessible to everyone and a commitment to giving back,” said Kathee Tesija, Target’s executive vice president and chief merchandising officer. Each purchase from TOMS for Target apparel, accessory and home good purchase leads to a donation of a blanket through the American Red Cross or Canadian Red Cross, or one week of meals through Feeding America or Food Banks Canada. () TOMS estimates that Target has the potential to give away $11 million worth of shoes, meals, and blankets to those in need. This collection is
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Summary Target and TOMS are both thriving companies, engaging in corporate social responsibility, and sustaining large profits. According to an article “Target: Through the Years”, the first Target store was founded in 1962 in Roseville, Minn., with a focus on high end shopping at competitive discount prices. Target currently is the second largest general merchandise retailer in America with over 1,301 stores in America, 366,000 employees, and global locations in India and Canada. Target also takes pride in being a corporate responsible citizen, with commitments to sustainability, health & well-being, responsible sourcing, safety & preparedness, team members, volunteerism. (quote target on corporate responsibility site). Most notably, Target was ranked no. 8 in 2008 on the Fortune 500’s list of most admired companies. Target is currently ranked in the top 7% of the Fortune 500 list. TOMS is a younger organization, yet TOMS created a distinctive competence. According to an article, “The TOMS Story” (date), the international company was founded by Blake Mycoskie in 2006 after a life changing trip to Argentina. While in Argentina, Mycoskie befriended children who had no shoes to protect their feet, wanting to help he created TOMS, a

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