Marketing Analysis : Target Audience

Monica and Andy is a Chicago based brand of boutique baby and toddler clothing, blankets, and accessories made of organic fabrics. M+A was founded by local Chicago mom, Monica Royer in 2013. Originally, what started as an online baby blanket company, Royer expanded her store into an organic baby and toddler clothing line, along with opening a retail location in Lincoln Park, at 2038 N Halsted, during the summer of 2014. Monica and Andy is now also home to the renown “cuddle box”. The “cuddle box” is a beautifully hand packaged box of 100% certified organic newborn essentials including the first outfit (hospital outfit) and a blanket that is the perfect gift for a baby shower or hospital gift for a new mom and her new baby. Hats

In business, it is important to create a relationship with the customer. Stating that Cuddles Are Us with be watching the customers “babies”, it is important that they feel comfortable with the company. For the first month of operation, our business will distribute coupons into mailboxes for a free stay at Cuddles Are Us, all expenses paid. All it takes is one time in order for the customer to spread the word about their experience and hopefully return. Cuddles Are Us will also advertise on social media. An Instagram account will be created in order to take pictures of the animals and of the experience. This could also be a place where customers can get in contact with the staff. Furthermore, the staff will

The Suburban Select segment comprises of Canadian parents between 35 to 49 years of age with university level education or postgraduate degrees; the life cycle is considered to be middle-aged achievers. This segment consists of Canada’s up-and-coming business class families; an affluent suburban family with dual-income couples (Household income $75M+) typically living with at least one child aged 12 to 17 years (Household size 3+). Given the segments’ high percentage of professionals, senior managers, and business owners there

The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men, women, and children (Yahoo Market Guide, 2001). Under the Gap, are the Old Navy and Banana Republic brands (Yahoo Market Guide, 2001).

Continue Mission ensures that military Veterans and their families are the main focus of their mission and that they are given an opportunity to reduce their stress, improve their relationships, and prevent suicide. We utilize a three-pronged approach focused on improving and saving the lives of veterans through one-on-one services, group activities, and a large referral system of community resources that support and educate Veterans. Continue Mission is a 501C-3 non-profit organization founded by Joshua Hansen, U.S. Army, Retired and Laura Cantin.

All across America, in towns metropolitan and suburban, you will probably be able to hunt down a Target. Identifiable by its glowing red bullseye logo, Targets normally sprawl across city streets, and stand anywhere from 1-5 stories tall. Out of the many superstores consumers these days have to choose from, I chose to review Target.

Target is a General Merchandise Retailer, and sells its products through stores and online(digital channels) Chief competitors include Amazon.com, inc., Best Buy Co., inc., Costco Wholesale Corporation, CVS Health Corporation, The Gap, Inc., The Home Depot, Inc., Kohl’s Corporation, Macy’s, Inc., Staples, Inc., Wal-mart Stores, Inc. I selected Target because they offer a wide variety of items(both name brand and offbrand). They’re one of the few stores I consistently go to for Everyday, and specialty needs.

Target Corporation is among the top ten largest retail outlets in the U.S. offering clothing apparel, produce, home décor, and other household goods. The utilization of its infrastructure and information technology systems provides Target with one of its greatest strengths of forecasting consumer needs, which establishes repeat customers and consumer loyalty. “Making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences” (Target Corporate, n.d.). The firm is supported by a strong IT department, a phenomenal leadership team that develops concrete operational planning, and consist of an organizational structure that is one other firms can model to achieve success. Target’s physical locations existence within a foreign market was short lived when Target ventured into Canada in March 2013. After closing its 124 stores in 2015, the firm is in a better position for a global expansion into Ethiopia, which has become an emerging and back into Canada where it first experienced failure.

In this article How Does Target Know so Much about Its Customers? Utilizing Customer Analytics to Make Marketing Decisions, the authors describe the kinds of data needed to recognize changes in a consumer’s habits, privacy concerns that occur when data mining, and marketing decisions made from the information. Whenever shoppers make a purchase or browse their Web site, Target gathers customer information, analyzes it, and might sell the data to other businesses. In fact, all three authors explained, “Target Corporation is a leader in analyzing vast amounts of data to identify buying patterns, improve customer satisfaction, predict future trends, select promotional strategies, and increase revenue.”(Corrigan, Craciun, Powell 159). Along with other stores, Target has created a

We are on target this week. Leslie has completed the problem statement, Merari has completed the Target Demographics/Population, and Dwayna is on schedule to have her slide on the impact of the Problem completed this week. Our communication this week has been outstanding. We had several email conversations as well as our scheduled Skype conversation Thursday evening. We have worked well together to ensure our presentation would reflect a common theme. At this point in time I do not foresee any issues that will prevent us from successfully completing our team

In terms of the VALS the target audience will be markers, believers, experiencers, achievers, innovators who enjoyed outdoors, who love doing activities and spending leisure time with people. The target audience of Gourmet Traveller (Fig.1) that are range from the age between 25 to 49 years old. The magazine currently has a total of 230,000 readers as stated by Morgan, R. (2016), the magazine was mostly read by women with the percentage of 62.7% in comparison to the men at

A target audience is a format small businesses choose to target their niche market (Porta 2015). The target audience perceived for the brochure is aimed at the older demographic, this can be shown by pictures in the brochure and also the text accommodating to seniors. The brochure states the venue is ideal for the elderly, and is fully wheelchair accessible, however there is only one wheelchair available to hire. Hence the booklet does state it is fun for all ages and great for school groups wanting to explore “the great outdoors”. People ranging in there 70s plus would be an ideal audience for the Wild Rose Cottage. The cottage located in Victor Harbour states it is an award winning rose garden with an amazing scenery all year round, however

I actually stumbled upon an article before choosing my store. In article titled "Target to move away from gender-based signs," Target basically stated that it would be moving away from doing gender in departments where it was unnecessary(i.e., toys)(CNN.com, August 8, 2015). I have never been one to frequent a target, but according to your observations only small, or no changes at all have been made to this section of Target

The Right Target Market One of the most important marketing functions for a firm is finding

Marketing plays an important role in the success of the business. In 21st century, marketing became most the fastest growing field and interesting many employees. As a result of this report, my audience will be showed the perfect marketing strategy of Rolex - the leading name in luxury wristwatches, it becomes well known in over the world and some of the world 's most famous people have used.