Marketing Analysis : The Blood Sugar 10 Day Detox Diet

I grew up playing the game “Candyland”, and I dreamed of finding the golden ticket and living in Willie Wonka’s factory. I was also given a Gatorade after every sporting event I ever played in so what could be so bad about sugar? Sugar, real and artificial, can be found in almost every product we consume and although sugar is a simple carbohydrate that the body uses for energy, its impact on our body is far from simple. The consumption of sugar has been linked to a host of chronic health problems, including obesity, diabetes, and cardiovascular disease. The addictive nature of sugar is also a significant problem that leads to the other detrimental effects listed above. Sugar has also been useful to help preserve goods, fuel fermentation, balance acidity, and add flavor to other foods. Whether it’s cereal, spaghetti sauce, or yogurt, sugar is everywhere and has become unavoidable in our daily diets. As Americans, we have become accustomed to the sweet addictive taste of sugar, and our dependence on excessive amounts of sugar in its different forms has become alarming to many health experts. In analyzing preference and dependency with sugar, I will trace the addictive nature and major risks sugar has placed on society.

The past fifty years has seen a spike in the consumption of sugar, that number totaling a tripling increase. However, sugar is not the only risk factor here, alcohol and tobacco can also be attributed with the spike, albeit not as prevalent as sugar. The biggest question that Lustig et al. poses to its’ readers is this: “What aspects of the Western diet should be the focus of intervention”? (par. 3) The current USDA has been deemed “boogeymen” of diets, as well as the European Food Safety Authority (EFSA). Lustig et al. all believe that our attention should be turned towards “added sugar”, which is a sweetener that has fructose in it. Perhaps the biggest controversy from the past fifty years has been none other than a severe culprit that experts know as high fructose corn syrup or HFCS.

Sugary beverages suggest a poor dietary quality; they are loaded with added sugars and attribute to the body’s energy density. “A 20-year study on 120,000 men and women found that people who increased their sugary drink consumption by one 12-ounce serving per day gained more weight over time—about 4 pounds per year” (19). Through increasing the daily intake in trivial increments, the body substantially results in an increased BMI (body mass index) and an increased body fat percentage score. Another study conducted at Harvard found that a 60 percent increase occurs in children for each 12-ounce they additionally drink daily. (________) The growing correlation between obesity and sugar has led to further studies, and statistical data. Researchers have revealed that in total, “half the people in the U.S. consume sugary drinks; 1 in 4 get at least 200 calories from such drinks; and 5% get at least 567 calories.” It was additionally found that one-fourth of Americans are consuming more than 135 grams of sugar per day from soda and other sweetened beverages, which compares to people of the past who only had 10 grams of fructose a day (_____). Such a high daily intake of sugar and calories illustrates the risk that arises when people consume too much sugar; that is, sugary drinks result in weight issues and medical consequences.

In our daily life, we all have tasted sugar probably more than you think. Sugar is something we enjoy without having much concern, in fact this can be problematic. With the amount of sugar we take in, it can affect our health in the future. Therefore, the US government should create strict sugar regulations, in order to prevent future health problems of its citizens. The regulation can hopefully help prevent the increasing rate of diabetes, more risk of liver issues, and reduce people’s sugar addiction. Most people are unaware of these problems and it’s up to the US to make a change in people's health with a strict sugar regulation.

One in five children in America are obese. How is this possible? In Stephanie Soechtig’s documentary, “Fed Up” (2014), she brings awareness to a few of the causes of obesity and elaborates on the lack of effort people are putting in to end it. Food manufacturing corporations care only about strategic plans to put money in their pocket, not to help make America healthy. Obesity can be traced back to one main cause; sugar. The three things have been addressed through personal stories and physicians that support and increase sugar addictions of adolescents is the amount of added sugar in processed foods, junk food advertisements, and the lack of regulations relating to sugar. Sugar addiction is a real problem and is scientifically proven to be as addicting as cocaine.

Recently, people have become worried about the health issues associated with consuming sugary drinks, especially soda. The rate of people being diagnosed with type-2 diabetes and cardiovascular disease has been going up primarily because of beverages with added sugar (Cited in Crawford, 2016). Several studies have found that soda is linked to over 180,000 deaths per year (Cited in Crawford, 2016). An article by the Huffington Post (2011) said that an average American drinks about 44.7 gallons of carbonated beverages a year, which adds up to over 350 pounds of soda. Comparatively, in 2005 an average American drank only 0.5 gallons, making soft drinks the most consumed beverage in America (n/a, 2011). The way the government is trying to fix

The impact sugary sodas have on our bodies is known by everybody. But this didn’t stop people consume large quantities of sugary beverages. This is what the change observed in the consumption of such drinks appears to be curious. In accordance with the report, the average American has cut down on soda consumption by 25 percent in the last 25 years.

And though this diet surged in popularity (Remember the low-fat craze in the 80s and 90s?), many are convinced it’s actually the exact opposite of how we should be eating, and that sugar is biggest problem when it comes to weight gain and health problems. A recent article in The Guardian explores this controversy, and ventures to explain how we could have gotten so tangled up in this wild web of fat versus sugar.

When most people think about sugar, their first thoughts are not: heart disease, addiction, or slow and painful death; yet, unfortunately, these conditions are very real consequences of the unregulated and excessive consumption of sugar. In Nature’s article, “The Toxic Truth About Sugar” (2012), Robert Lustig, pediatric endocrinologist; Laura Schmidt, Professor of Health Policy at UCSF; and Claire Brindis, Professor of Pediatrics and Health Policy at UCSF, evaluate the world’s ever-increasing and toxic struggle with the substance sugar – also discussing counter measures to promote healthier diets amongst American’s and other societies. Lustig and his colleagues develop their argument using statistical evidence as they address the global impact of sugar, refuting minor oppositions, before dissecting each harmful aspect of the substance – even comparing it to substances more known for their toxicity. Eventually, presenting readers with possible routes of regulation, the authors firmly suggest government intervention in the production and sale of sugary foods. Although the argument is well executed, I remain unconvinced that government intervention is actually necessary.

Professional triathlete, Sally Edwards said “If we will not settle for junk living, we certainly shouldn’t settle for junk food” (Don’t ask). Suggesting that we consume so much processes food without thinking twice, but wouldn’t in other aspects of life. In today’s society, these harmful foods are easily accessible to the general public. One might find it easier to purchase a pre-made meal rather than cook at home. Advertisers are well known of that preference and use it to their benefit. With the movement of healthy eating many companies are falling behind to provide that clean eating many of their customers are asking for. Instead they try to deceive customers with their ads seeming to be healthy. In the February issue of

The U.S. government is playing a key role in curbing America’s sugar consumption. This was initially created through a new version of our dietary guidelines. Dietary guidelines are created through the USDA to help guide food choices and encourage healthier foods. What was once a pyramid has now turned into a plate, a resource called MyPlate. It provides a visual (pictured below) and an interactive website with daily food-intake values and tips. This has helped American’s with their eating habits but some areas but has also pinpointed areas that need to be more addressed… such as sugar. In fact, poor diet is responsible for more disease than other lifestyle choices.

Aspartame is found in over 6000 products that are on our supermarket shelves, it goes by the brand names of Equal, and Nutra Sweet. First one would have to look at why aspartame came to be in over 6000 products world wide. In today 's society everybody is looking for that short cut, that way eating anything they want and staying thin and healthy. So instead of skipping the cookies we now reach for "sugar-free" cookies, and Diet soda so we can still eat what we want without all the calories. In a society where obesity is on the rise, there is a huge market for products like aspartame. Aspartame gives you all the sweetness you want without all the calories you don’t want. So if it says "sugar-free" or a diet product chances are aspartame is in it. This paper intends to look into how aspartame was discovered, the steps the company took to seek the approved to use in dry goods and eventually in soft drinks, and the controversy surrounding its approval, as well as the side effects of using aspartame along with how consumers are being affected by it and what companies are doing as a result of how consumers are reacting to it.

Summary: This documentary showed how sugar is as addicting as cocaine. By 2050, one in three people will be diagnosed with type two diabetes, where in 1980, there was zero reported cases. Companies know this information and reduced the fat, but doubled the sugar in their product.

NutraSweet, Equal, Spoonful, and Equal-Measure are all brand names for aspartame, a low calorie sugar substitute used in more than 90 countries to sweeten foods and beverages. Aspartame is a synthetic chemical that is created through the combination of the amino acids phenylalanine and aspartic acid, and a small amount of methanol. Aspartame can be found in several products, such as soft drinks, over-the counter drugs, vitamin and herb supplements, instant breakfasts, candy, breath mints, cereals, sugar-free chewing gum, coffee, juice, and tea beverages, tabletop sweeteners, and gelatin desserts. This product may have seemed like a dream come true when it was first invented in 1981

“Artificial Sweeteners: Sugar-Free, but at What Cost?” Harvard Health Blog, Harvard Medical School, 12 Dec. 2016, www.health.harvard.edu/blog/artificial-sweeteners-sugar-free-but-at-what-cost-201207165030. Accessed 28 Feb. 2017. Holly Strawbridge is an author for Harvard Health Blog. Strawbridge’s purpose in writing this article was to inform the general public of the dangers of artificial sweeteners. The article mainly briefs over the negative effects of consuming artificial sweeteners, specifically the diseases potentially caused by them. This article speaks more negatively of artificial sweeteners than any other source used. It is also fairly short and direct. It can be determined unbiased and credible due to the fact that it was published through Harvard Medical School. This source would not be optimal for this essay because it provides information showing that artificial sweeteners are unhealthy and lead to weight