Marketing Analysis : The Business World Marketing

No matter where children are or what they are doing they’ll always find some sort of advertisements. It can be when their casually watching television, reading a magazine or just playing games on their computer. Advertisements are different forms of communication whose purpose is to make their product known to the public. Marketers aren’t partial to certain people; they target anyone and every age group, but recently there has been an upsurge of advertisements aimed towards children. In Eric Schlosser’s article, Kid Kustomers, he demonstrates how child advertising has boomed by the tactics marketers use to get children to want and demand certain companies’ products.

In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”

One of the most successful marketers is quoted in the article “Get kids to nag their parents and nag them well”(260). In the initial few sections, he discussed the present time effects of the advertising on youngsters. Through this he contend that, previously, there weren't numerous child based marketing organizations that concentrated exclusively with respect to children and have their own kids' divisions, while now, they have huge amounts of organizations that makes a whole advertising division for the

Nowadays advertising has been a big deal for children, because it can lead children to adopt certain consumer behavior which can result in negative impacts on children’s physical and mental health. Marketing directly to children is a factor in the childhood obesity epidemic, it also encourages eating disorders, previous sexuality, youth violence and family stress and contributes to children’s diminished capability to play creatively. Marketing children is a huge business because they are an easy target. In the following articles I will talk about how there is different types of consumers through advertisements. Advertising can effect children in a positive way but mostly in a negative way at a young age.

In order for advertisers to gain consumers of their products, the advertisers know they have to use certain strategies to reach out to all the different ages. Children today consume vast majorities of media spending up to 44.5 hours or more per week watching television, on the

In the field of marketing, there are two major objectives. To first figure out what a customer might be in need of. Once that is established, the second main goal is to come up with creative ways to sell customers products. Marketing is all about searching for a purpose of a product and figuring out how to best brand a product for maximum profits. This can be done in many forms. Although, the most common way of persuading a client would be through verbally presenting your thoughts through a conversation or idea pitch. Marketing can be done well through aspects of writing. Peggy Lux, a freshman business seminar profession and a previous Eli Broad College of Business advisor, states that in her years of experience in the business field has allowed to fully understand marketing in many format. She believes that marketing is heavily based off of personal presence, and giving off this presence can be done through well writing. Michigan State junior Julian Makowski ending his third year of marketing classes speaks highly of the process of marketing through writing. He reciprocates Peggy’s ideas of being professional can be in any formats. It is not uncommon for someone in the marketing line of work to sort through ideas and propositions before they would meet with a customer. This is often where a marketer would incorporate writing into their professions. A marketer would not only write down their ideas of how a particular product would work in a customer’s business, they would

In the past years advertising through media has significantly impacted the marketing industry. Industries have successfully accomplished impacting children through media by simply incorporating the four p’s of marketing, product, place, promotion, and price according to The American Marketing Association (EBSCO1). Nevertheless, companies thoroughly research information to learn what comes across as appealing to children. For example, companies advertising media incorporated attention grabbers including flashing banner ads, contests, sweepstakes, google sponsored links that matches the individual’s search history, tv commercials, are sneakily capturing the youth’s attention (Media). Cartoon network and Nickelodeon devote all their time entertaining and

Marketing and branding a product is a very practical practice for any business that wants to generate revenue, and ultimately become successful. Corporations have a plethora of methods to attract consumers to their products that they use to appeal to all demographics in order to maximize their profits. However, there is one demographic in particular that draws the majority of the attention from large corporations from its sheer size alone, children. During the course of this essay, information will be drawn from the views of Naomi Klein, Ann DuCille, “The Merchants of Cool” documentary, and Episode 14 Season 5 of The Simpsons “Lisa Vs. Malibu Stacy”, regarding methodologies of marketing that business use to make profits, that actually end up negatively affecting children.

Many people believe that everything is black and white, especially when it comes to advertisements. What many don’t understand is that everything has an underlining meaning. Every advertisement has been thought out thoroughly to catch the attention of the consumers it is aiming towards. Advertisements aiming towards children has definitely been a topic that many people can’t seem to wrap their mind around. It’s been a topic that many have exposed because of the way marketers are willing to manipulate children in ways that only benefit their own. This whole issue began after the progression of marketing to children during the late 70s and early 80s with the advertisers’ intentions of making children lifelong consumers of products.

As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.

Throughout the decades, marketing to kids has been becoming very intensive. There are several reasons to back up this statement. Marketers infiltrate kids lives, and advertisers use personalized advertisements to a child while using technology.

The amount of money that is spent marketing to children is outrageous. Companies purposefully market to the young children 's tastes in a variety of ways through package design, typefaces, pictures, and content. Key elements for successful

In this section I will take highlights from the CIW 2013 Report to compare and contrast my findings and conclusions from my interview and survey with my marketing professional with what the report found in regards to the Marketing field.

The advertising business views teenagers in society as a viable market section, due to their immature understanding of the media and its dazzling impact on teen and young undeveloped brains. The media is progressively specializing in children and adolescents to captivate with advertisements. according to market research corporations, teenagers are vital to marketers because they can pay a considerable open income, spend family cash easily, and they are easily able to influence their families to spend on massive and little household purchases that are appealing to them. furthermore, children are also a viable market because they 'll easily influence, lifestyle, and overall trends; and supply a view of society and how it 's currently and

Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. There needs to be something done to