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Marketing Analysis : The Business World Marketing

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Introduction In the business world marketing is the key to whether a company’s product will sell off the shelves or remain there for the rest of the season. Unlike the other fractions that make up a company such as; accounting, finance, and management, marketing has more at risk than the other branches of business. Other business discourses such, as accounting and finance are all number related and numbers don’t lie, so there would be no risk involved in those fields. However when it comes to my discourse community of marketing this is where the gamble comes in. It’s not about numbers it’s about how clever and cunning your techniques for advertisement are and how you market the product itself. Marketing knows no boundaries, with each …show more content…

This subject of advertisement is constantly changing with each passing decade, with the new technological advancements that are being invented constantly. Half a century ago the only marketing tools that were used to target children were television and comic books now decade’s later companies have social media and videogames as well as the old fashion television on their arsenal of tools to manipulate the youth. There are multiple ways to market to the young, but there are methods that prove to be more effective than the rest. The young mind can be easily manipulated so it doesn’t take much to brainwash the youth into asking their parent into buying them a specific toy they saw on television. This might sound easy but marketing to children can be trickier than it seems. Children’s minds aren’t fully developed like their adult counter parts, which makes them a huge target for companies like Disney and Hasbro to sell their products to. For my research I’ve complied up the most heavily used techniques in marketing in today’s world which consists of television advertising, online advertising, cross promotion, and gender based marketing.

Television advertising Television advertising is the most classic form of advertising. “Children and teens spend more time watching TV than they do using any of media on average of approximately one hour a day among 2- to 8 year olds and more than two and a half hours a day of

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