Marketing Analysis : The Marketing Industry, The Target Market, And What The Competitors Offer

In the field of marketing, there are two major objectives. To first figure out what a customer might be in need of. Once that is established, the second main goal is to come up with creative ways to sell customers products. Marketing is all about searching for a purpose of a product and figuring out how to best brand a product for maximum profits. This can be done in many forms. Although, the most common way of persuading a client would be through verbally presenting your thoughts through a conversation or idea pitch. Marketing can be done well through aspects of writing. Peggy Lux, a freshman business seminar profession and a previous Eli Broad College of Business advisor, states that in her years of experience in the business field has allowed to fully understand marketing in many format. She believes that marketing is heavily based off of personal presence, and giving off this presence can be done through well writing. Michigan State junior Julian Makowski ending his third year of marketing classes speaks highly of the process of marketing through writing. He reciprocates Peggy’s ideas of being professional can be in any formats. It is not uncommon for someone in the marketing line of work to sort through ideas and propositions before they would meet with a customer. This is often where a marketer would incorporate writing into their professions. A marketer would not only write down their ideas of how a particular product would work in a customer’s business, they would

“Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion—most of it $1 at a time—for 170 children’s hospitals across the United States and Canada, which, in turn, use the money where it’s needed the most. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all to save and improve the lives of as many children as possible, the Children’s Miracle Network mission statement is we increase funds and awareness for local children’s hospitals and there vision statement is together we save kids’ lives. ” (http://childrensmiraclenetworkhospitals.org). Strategic planning plays an important role with the Children’s Miracle Network because it determines where the Children’s Miracle Network is going in the 10 years or longer also what better goals they want to accomplish such as raising more money to help sick children, building more buildings on to the hospital, purchasing better medical equipment and coming up with medications that can save these children lives. With the Children’s Miracle Network they are there to help save lives and to help children enjoy their lives as children.

The brand promise of Summit Bhavioral hospital is to promote“Improved Health”. The hospitals mission statement robes the hospital with a statewide

Through partnerships and alliances with other hospital, physician, and healthcare organizations they are able to influence member hospitals to benefit child health and children’s health care (childrenshospitals.org). By doing this they are emphasizing children’s hospitals as a vital

In healthcare promotion, Nationwide Children’s Hospital emphasis is on all of the 5Ps of marketing, however it is very clear that their attention on patients and the public. They look at the public for huge donations to keep them in the black. Currently there is over 110,000 donors that raise close to 100 million annually. In addition, there in a large patient base from a vast amount of foreign countries (Nationwide Children's Hospital, n.d.).

a. What process elements do you believe are critical to ensure your organization understands the target market and its needs today and remains knowledgeable and informed about trends as your business grows and technology and market forces change the market? Are there specific tools (e.g. CRM, big data tools) that should be part of your firm’s toolkit? If so, explain what value they bring, how they fit into your process, and way they are worth the investment of time, money, and mind share during the critical startup phase.

For this report, I participated in three kinds of activities exploring the field of marketing. I went to an association event in Toronto, attended the Partners4Employment job fair, and met with industry professionals for informational interviews.

As I grew older and learned more about the business world and what it had to offer, I instantly grew interest in the marketing field. The other majors seemed too boring and dealt with too many numbers, I enjoyed the aspect of marketing and how creative you can get with it while interacting with many other people. Marketing and Sales is something that I have wanted to do for a few years now after growing up and seeing my Dad in that field, and now seeing my brother develop in that field. I love the idea of researching a topic, gaining new information about that topic, and than selling your pitch or idea to a customer. I like to believe that I have good communication skills and I am a people person, which can help significantly when it comes

Everyone needs to eat, but how we obtain our sustenance varies. Many procure their food by going to their local grocery store, corner market, or even the farmer’s stands and co-ops; while others may hunt, gather, or grow a garden. There is a variety of methods and locations to buy food, however, a large majority of the U.S. purchases their weekly, monthly, and sometimes daily groceries from chain supermarkets or grocery stores. An observational comparison analysis of two chain grocery markets that are considered vastly different lead to some striking similarities as well as some stark contrasts.

| |Write a 700- to 1,050-word paper in which you describe the importance of marketing

Retail is usually classified by type of products as follows: Food products Hard goods ("hardline retailers") - appliances, electronics, furniture, sporting goods, etc. Soft goods - clothing, apparel, and other fabrics. There are the following types of retailers by marketing strategy:

In the realm of the business world, there are many industries that offer to provide products and services to their customers. In addition, each industry has a list of firms that that specifically provide consumers with their needs and wants. The soft drink industry in particular, includes carbonated beverages, juice, bottled water, ready-to-drink tea and coffee, and sports and energy drinks. To understand how well the industry is doing, strategists must analysis the industry and help determine what factors are affecting profits.

In attempt to better understand the field of marketing I read many articles by renowned scholars. However, two articles in particular caught my distinct attention. The first was by Michael Czinkota who researches international marketing issues at Georgetown University and the University at of Birmingham. International marketing has always intrigues me due to the professors that have expressed the need to become international due to globalization. Czinkota asked international executives on views of international marketing that brought up some enlightening terms to my mind. The first that spoke to me were opportunity and contentment. The article speaks about the opportunity that international marketers have to, “…unite the world with a better era of the human race as competitive cooperation supersedes the rules of total competition.” It is in the duty of international marketers to help nations with limited resources to overcome such inequalities and provide opportunities. The next was the term innovation in the sense of international marketing. This form of marketing allows for a rapid growth in innovation and thus further enhances prosperity for the people. Marketers can introduce a product to vast group of people at a rapid pace with use of international tools. Lastly was the description of fairness that is provoked through the use of international marketing in today’s world. With international marketing, the market has gained a better conscious for its products and how they

Segmenting, targeting, and positioning are some of the approaches that are used by business organizations for the purpose of building relationships with their customers. All these methods are referred to as the target marketing process. Market segmentation identifies bases for segmenting the market by developing segment profiles. Target marketing deals with the development of measures of segment attractiveness as well as selecting target segments. Market positioning on the other hand develops positioning for each segment while at the same time developing a marketing mix for each segment (Cant, 2006). Most advertisements are designed carefully to incorporate all the three elements of the target marketing process. A good example of this is the McDonald’s TV advertisement known as “My Dad.”

Ufone changed the picture of cell telephones from an extravagance just moderate by the first class, to a need reasonable by the basic man. Since its initiation, Ufone has situated its image for "MASSES" on the premise of administrations it is giving and its least call rates. It makes them trust that it fulfills the needs of everybody (via all classes, age and gender). It lets them know that Ufone arrives when anyone needs it. The brand name UFONE itself is a situating articulation.