Marketing Analysis : The Vodka

Yogen Fruz is a frozen yogurt company attempting to expand its number of stores within China. The brand is built around the idea of using high quality healthy ingredients in their products while creating a unique environment that customers will enjoy and want to return to. While most frozen yogurt competitors are just entering the Chinese market, Yogen Fruz is already established

Producing and selling high-quality products is the company’s marketing philosophy. Although Brown-Forman was the fifth-largest distiller in the United States, it spent a lot of money in advertising support in order to build best brands in the world. In a while, the whiskey market was in a depression. Brown- Forman faced a big challenge to overcome this period. In order to expand its product lines, Brown-Forman chose several of products which has fast growth in the alcohol

Super-premium segment: The first two bestsellers in this segment were Grey Goose and Belvedere, accounting for 48.7% and 23.9% segment market share respectively. Yet none of them were distilled in Russia, where vodka had almost become the country’s emblem.

The dynamics of the global wine industry are better understood through a brief history of wine as well as an overview of the wine making process. Some countries have longer historical and cultural ties with wine then others and that can affect the quality and perception of the product in the eyes of the consumer. Also, the conditions in which the wine grapes are raised and the processes used to make the wine can create a superior wine and therefore a competitive advantage.

In basic terms, Anheuser-Busch can be regarded a market leader in its industry. This is more so the case taking into consideration the company's market share as well as market capitalization. This text analyzes Anheuser-Busch's marketing strategy and type of competition.

The buyer’s power within the wine industry varies between different places in the world. There are for example strategic differences between Europe and the “New World”. The “New World” includes countries like the US, Australia, Chile and South Africa. In Europe there is a big competition

Vincor does market wine alternatives itself, as a way of dealing with substitute demand. Vincor makes cider and has a wine kit business division (Spagnols) that gives Vincor some product diversification. Partly because of the ease of competition and as part of the differentiation and protection of the Canadian wine industry, Vintners Quality Alliance (VQA), a quality assurance program that identifies Canadian premium grape content, assists in making start-up more difficult for those wishing to emulate Canadian wine brands. The dollars spent on marketing and brand loyalty play a large part in protecting market share and there are certain absolute cost advantages that contribute to establishing some barriers to new competition. Ultimately, there is little cost to the consumer when considering switching brands. Experimentation in wine drinking is often a characteristic of the wine drinking market and thus can contribute to promoting new substitute entry into the market.

In 1998, entrepreneur and MBA Guillaume Cuvelier was preparing for the launch of his new distilled spirit, Svedka Vodka. Cuvelier has decided to start a vodka company after working many years in the spirits industry. Vodka makes up a large share of the spirits American’s drink at 24% of all alcohol consumed (Zuckerman). Vodka consumption is also rising across the US. Svedka is going to be a newcomer in the vodka marketplace going up against many big opponents in products such as Smirnoff, Grey Goose, Stolichnya and Absolut. Cuvelier’s Svedka has gotten rave reviews from many critics for its quality, so a successful marketing campaign will not depend much

Vodka, an alcoholic beverage believed to have originated in Russia, is one of the most consumed spirits in the world. Vodka that was once rarely consumed outside of Europe before the 1905s has captured the international markets including the United States and by 1975, vodka market has

Lower priced market segments like jug wine accounted for 44% of the table-wine, while it consisted only 17% of the total revenue in 1999. Popular

1. Throughout the 1990s, several developments contributed to the loss of market-share of the Central Selling Organization, which inevitably led to diminishing profits for De Beers. In 1991, the Soviet Union collapsed and this disintegration brought down the exclusivity that the CSO had enjoyed for so long. Indeed, the fall of communism made it difficult for the cartel to protect its trading agreements. As such, only limited shares of the Russian production reached the CSO, the rest being supplied to the competition by Alrosa (which became the worldwide dominant non-African producer) and other Russian enterprises. In 1996, as a consequence of the CSO’s reluctance to satisfy demand for very

The Republic of Poland, also known by its shortened name of Poland, has strong ties to the United States. America has been a very powerful ally to Poland for many years. The spirits sector of Poland’s alcohol market is quickly growing with the vodka segment as one of the country’s largest sources of income. As a lucrative business already established in the US and attempting to enter Polish markets, we will enter a joint venture with Pernod Ricard, a very successful alcohol and spirits company with operations here in America and abroad in Poland. Through an in-depth look at Poland’s spirits market we will provide support for why we are choosing to enter Poland through a joint venture and how we plan to control our abroad operations. A strategic plan detailing how we will use our joint venture and then market, position, price, and promote our products are also included..

Nowadays, in the “Old World” countries of Europe, where the bulk of the volume is still produced, this is of great concern. However, consumers, especially younger drinkers, prefer the high quality wine from famous brands which are imported into Europe by the “New World” player, and the growth rate is at average10% per

This paper will outline an executive summary of a marketing strategy of a new wine brand to a targeted audience that will incorporate the buyers motivation, psychographics, and demographics. A description of the overall marketing strategy will include advertising, customer relationship manager and a Public Relations campaign. Finally, a an overall strategy to position the brand against the competition will be outlined.

Our project work is focused on external and internal analysis of the Carlsberg Company. The external analysis is meant to cover seventy percent of the work putting less emphasizes on the internal analysis. As well as we will be discussing the position of Carlsberg mostly on the Danish market, but we cannot avoid looking on other markets for comparing company’s performance as Carlsberg Group is an international company. In our BCG matrix we will look to 3 SBU’s that we think are the most important in Carlsberg Company. We are not using all theories and models that we have learned during this semester as long as not all of them are connected to our research and sub questions and would have given us unnecessary information.