Marketing Analysis Using Bcg Matrix

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Marketing Analysis Using BCG Matrix Introduction BCG matrix is also referred to as growth share matrix, Boston matrix, portfolio diagram or product portfolio. BCG matrix is a graph created by Bruce D. Henderson to help corporations analyze the business units and the product lines being created for Boston Consultation Group. The matrix helps in the group allocation of resources and is also used as an analytical tool in the product management, brand marketing, strategic management and the portfolio analysis. Market performance analysis by the firms using the principles has called for the matrix usefulness into the question. For the use of the matrix, one plots the scatter graph so as to rank the business units and products on the market share basis and the growth rates. The matrix uses several tools in the analysis process, and these are cash cows, dogs, question marks and stars. The dogs level Dogs represent businesses having weak market shares in low-growth markets. Dogs neither create money nor require tremendous measure of money. Because of low of the market share, these specialty units face cost weaknesses. By and large, conservation methodologies are received on the grounds that these organizations can pick up piece of the overall industry just to the detriment of contender 's adversary firms. These business firms have feeble piece of the overall industry as a result of high costs, low quality, incapable promoting, and so on. Unless a dog has some other vital point,
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