Marketing Analysis : Wal Mart

2538 Words11 Pages
Introduction Wal-Mart, known for its everyday low prices, drives out many retail stores like small entrepreneurial businesses and even larger firms like K-Mart. Unfortunately, even offering a variety of products at the lowest price, many consumers dislike shopping at Wal-Mart. Overcrowded with shoppers, unkempt shelves of merchandise in disarray or stolen, and merchandise in the middle of the aisles are a few issues. One specific group in the market, special needs, including the elderly, is at a huge disadvantage shopping at Wal-Mart. This is where Stacy’s Helping Hand, Stacy’s for short, comes to the rescue. Stacy’s solves the above issues, but can it succeed against a big name, such as Wal-Mart? To better answer this question, Stacy’s founder analyzes its market structure, the industry, specifically its profitability, and a huge competitor. These help the founder evaluate the best possible choices and decisions to gain and keep the business needed for its success. Background Stacy’s is a multi-product, general merchandise discount store similar to a Super Target or Super Wal-Mart, but with a couple of benefits: store design and layout, a Resource Center, and Innovative Creations. The first perk, the store design and layout are a major advantage over other similar stores, such as Target and Wal-Mart. The store’s physical size is approximately 200,000 - 250,000 square feet, providing wider aisles than other stores to accommodate at least five wheelchairs side-by-side.
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