Marketing Analysis : Yogen Fruz

Consumers are increasingly skipping breakfast and morning food sales are on the decline. Yogurt tastes are changing as well, with many consumers opting for Greek yogurt as opposed to regular yogurt. GIS was greatly impacted by these changes in consumer preferences and saw US cereal sales drop 3% from 2017 to 2016 while US yogurt sales dropped 18% year-over-year. In July of 2017, GIS introduced a new French Style yogurt brand to appeal to changing consumer tastes and increase yogurt sales. One positive for the industry is that consumers are snacking more often. Consumers want convenient filling foods that fit in with their busy lifestyles. The packaged food industry can take advantage of this growth capitalize on the growing popularity of quick meals and nutritious snacks. Snacks comprise 21% of GIS’s total net sales and this is expected to continue to grow as GIS introduces more healthy options. Another concern is aging populations in the developed world. As consumers age, their dietary needs change. Older populations move away from many foods products with high levels of sugar and fat in favor of more nutritional products. There is slow population growth with birth rates below the replacement level in many developed nations. This decline in new consumers is a problem for the industry as they can no longer rely on consumer growth

Because there is such a variety of ice creams to choose from, the buyers have the power in this industry. The variety of options available makes it more prone for buyers to not be loyal to one specific brand. The all natural ingredients that Ice-Fili used could be used a competitive advantage if done so in an effective way. The natural ingredients also created an issue because they had a lower shelf life which made it difficult for people to store and transport and therefore increasing costs.

Frozen yogurt’s popularity has skyrocketed over the years, making it very well known to the public, maybe even more liked than another popular product. Ice cream isn’t the same as frozen yogurt and it just doesn’t receive as much love. There are also many benefits to eating frozen yogurt. Plus it just tastes so rich and creamy while ice cream is somewhat harder and not as good as frozen yogurt. More people are eating the swirly goodness of frozen yogurt because of the better health benefits, lactose intolerance benefits, and the fact that there are more fun frozen yogurt parlors to go to.

Mayo Clinic: is in the business of providing patient care through their many different Clinics and hospitals. They are ranked number two as one of the top twenty hospitals for heart and heart surgery per the Forbes list of top hospitals, and they ranked seventy one out of one hundred in the top one hundred places to work (Forbes, 2012).

The JW Anderson product range consists of menswear, womenswear and unisex garments and accessories. They currently produce six collections annually - two menswear and four womenswear.

Chobani is a U.S.-based, Greek-Yogurt company that was founded by Hamdi Ulukaya, a Turkish-American, in 2007. Ulukaya, an ethnic Kurd, grew up on a dairy farm in Turkey has a family heritage in the industry. He moved to the United States in 1994 to learn English, and after attending college in New York, Ulukaya followed the advice of his father and started a feta cheese company in upstate New York. After moderate success, in 2005, Ulukaya purchased a 90-year-old Kraft factory in South Edmeston, New York with a small business loan to start Chobani. With the help of four ex-Kraft employees and a “yogurt-master,” Ulukaya began to

When it comes to food in today's day and age it correlates with being convenient, fast, and budgeting because people are usually on the go. Generally, people are used to a grab and go routine between work, school, and a family life. Government regulations such as the FDA and other laws given to factories and supermarkets are being trusted to keep the population safe from any food dangerous; therefore, people don’t do their own research on the foods they’re serving. Authors Pollan and Schlosser in Food Matters, allows individuals to analyze and think about the intake of foods used in their daily life. Pollan shares some rules to be considered when shopping for foods in the supermarket. If people read in detail the theories and information given

Ice-Fili is a Russian company which implied that the company knows very well how customers behave and buy. So, the company can easily fit with the Russian demand (i.e. recipe)

The central pit of this article was to briefly describe the process in which Greek yogurt is made and the leftover asset in which many industries discard, in this case the whey. Based on the information presented, this article is meant to tell its readers about the unwanted whey, which is drained from yogurt and leads us to think from a different perspective of Greek yogurt. I feel that the way industries display Greek yogurt in society shows how they lack common sense and understanding. Not only are industries wasting precious economic opportunities with whey, but also they are oblivious of the fact of how it can be used for a variety of uses that can fulfill many people’s needs with the nourishment that is contained in them. Without it being

It is the second-quickest developing brand in Australia, the 34th biggest brand in Australian stores, and the business sector pioneer for packaged cream, dessert, solidified yogurt, curds and drinking yogurt.

The fast food industry has been growing dramatically during the last few years. For this reason, we should try to find out what are the several factors why fast food consumption keeps growing among young people and adults. Therefore, as we have seen, the popularity of fast food is spreading rapidly among many people due to the following three main reasons: good taste, convenient time, and price. Personally, working for a fast food restaurant for a brief moment in my life, I can attest to this. Marketing also plays a big part to more people eating fast food. It’s in our culture in America to expect fast food companies to market and strategize their ways to make us, the consumers, to buy more food and consume more food so they can make more profit. Especially now with commercials and social media. The fast food industry has thrived in the modern era. It’s thriving so much, the industry is growing faster than the U.S economy, at

Natureview has succeeded in the natural foods channel over the usage of sales brokers that send its yogurt to natural food stores. Nature View has prospered by apprehending 25% of the natural food market. To cement the success, the company has planned to raise the sales of its 8 grain and 32-ounce portions and to create apportion diversity by introducing the children multi-pack.

Frozen yogurt is back. To be accurate, frozen yogurt never left. However, since its start in the 1980s, the frozen yogurt industry has gone through cycles of popularity and decline (Franchise Help, 2015). After over a decade of success in the 80s, sales cooled in the late 90s and many businesses closed their doors. Over the last ten years, a new generation of frozen yogurt stores has spurred a revival. New flavors, toppings, and shop designs have revitalized the industry, opening opportunities for both franchises, such Red Mango or Pinkberry, and independent operators, such as Yaourt Frozen Yogurt in Dublin, Ohio. This revival also brings frozen yogurt into the social

Ice-Fili is a famous and one of the oldest ice-cream producers in Russia. Ice-Fili produces ice cream generally loved by consumers because its products contain 15% milk fat, compared to 10% found in the western ice cream. Ice-Fili traditional method of production adds to the unique flavor of its product. Typically, the company produces ice cream with natural ingredients with no preservatives making million of foreigners to consider Russian ice cream to be best in the world. In 2002, Ice-Fili engaged in an aggressive unique product offering, and the company offered up to 170 different kind of ice-cream products, and the company adds other

The total global retail value for Yogurt has reached $78 billion and it is growing as there is strong consumer demand for dairy products that help promote a healthy lifestyle (Johnson, 2017). The U.S yogurt market is also competitive where “the U.S. consumption of yogurt per person grew 645 percent from 1980 through 2013, as tracked by the U.S. Department of Agriculture” (Schafer, 2017). According to Statista, yogurt sales in the U.S has increased to $7.7 billion in 2015, which previously the figure used to be $6.2 billion in 2010. Companies that dominate the U.S yogurt market currently are Danone, Chobani LLC and General Mills.