Essay on Marketing Analysis of Fantasticc Golf Company

4175 Words17 Pages
Marketing Analysis of Fantasticc Golf Company

Table of Content
Section page
Executive Summary 3
Introduction 4
Mission statement 6
Consumers’ analysis 6
Target market 7
Consumers’ characteristics 8
Market demography 8
Target market by cities 9
External Analysis of Sweden/Infrastructure 9 Business-Related Infrastructure
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The geographic focus of Fantastic Golf has been very successful in the Southern and eastern portions of Sweden and our product line are golf balls

Introduction
The product that we have chosen to produce and sell is golf balls. We will produce a top of the line golf ball that will travel further than the average ball. Our goal is to produce a top of the line golf ball, which is created by cutting edge technology that will last longer and travel further than the average golf ball. The name of our golf balls is 2 Long. Our balls will be sold per sleeve (3 to a sleeve), per dozen and per case. The country that we have chosen to market our product in is Sweden. Sweden was largely unknown as a golfing destination many years ago but, thanks to a number of reasons, has turned the corner from its underachiever status to world-beater. Annika Sorenstam put Swedish and ladies golf on the map when she became the first woman in more than 50 years to feature in a PGA Tour event against the men in the Bank of America Colonial. But it doesn’t stop there, add Ulrik Johansson and Jesper Parnevik from the men’s game to Catrin Nilsmark and Carin Koch from the ladies game, and you have a country that has produced more than its fair share of talented golfers.
Golfing in Sweden is both a pleasure and an eye opener. The first Swedish golf club, Gothenburg, was founded in 1902 and was quickly followed two

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