Marketing Analysis of Sony

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Introduction In 1945, after World War II, Masaru Ibuka started a radio repair shop in Tokyo. The next year, he was joined by his colleague Akio Morita and they found a company which translates in English to Tokyo Telecommunications Engineering Corporation. The company built Japan 's first tape recorder called the Type-G. In the early 1960s, Ibuka traveled in the United States and heard about Bell Labs ' invention of the transistor. He convinced Bell to license the transistor technology to his Japanese company. In August 1955, Tokyo Telecommunications Engineering released the Sony TR-55, Japan 's first commercially produced transistor radio. In January 1958, the company changed its name from Tokyo Telecommunications Engineering to Sony…show more content…
Other than that, Sony also target the traveling executive with the Sony VAIO, a laptop which is thin, light and has a long battery life. Sony also targets the people who are interested in staying up-to-date with the newest technology, usually men of the ages 15-30 with Sony Digital Entertainment with the newest and greatest technology to appeal to their customers. Marketing Mix Strategies (4Ps) Product Product is a broad concept that encompasses the satisfaction of all consumer needs in relation to a good, service idea. It not only decides what goods or services the firm should offer to a group of consumers but also includes decisions about customer service, package design, brands names, trademarks, patents, warranties, the lifecycle of a product, positioning the product in the marketplace and new product development (Kurtz Boone). Below are the images of package design, brands name and trademarks of Sony Home Theater System. (retrieved from http://www.google.com.my/imgres?num=10&um=1&hl=en&biw=1366&bih=667&tbm=isch&tbnid=bdFuUJR57915JM%3A&imgrefurl=http%3A%2F%2Fwww.groupon.my%2Fdeals%2Fnational-deal) (Retrieved from http://www.google.com.my/imgres?num=10&um=1&hl=en&biw=1366&bih=667&tbm=isch&tbnid=QbRXAsF5uPBuPM%3A&imgrefurl=http%3A%2F%2Felder-geek.com%2F2) Sony has tried to combine the latest audio and video technology by developing a

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