Marketing And Advertising For Pharmaceutical Products Essay

The pharmaceutical industry is one of the most powerful and greedy industries in our country, with a goal to make as large a profit as possible, at the expense of the sick.

“So, you’d need more sick people. Or else– and it might be the same thing– more diseases. New and different ones. Right?”

Woodroof shouted at the FDA during a town hall meeting “People are dying. And y’all up there are afraid that we’re gonna find an alternative without you.” This was Woodroof’s way of saying that the FDA only backs up the pharmaceutical companies because they will give the FDA incentive to put the stamp of approval on their product. “You see the pharma companies pay the FDA to push their product. They don’t want to see my research. I don’t have enough cash in my pocket to make it worth their while” he explained. This is the error the patients see in the American healthcare system, the FDA was hesitant to license new drug therapies and also didn’t want to let patient’s tryout with their own medications. AIDS patients felt like they were denied access to life-saving drugs by an insensitive federal government. Author of the book, HIV and The blood Supply, Lauren B. Leveton suggested that “The evaluation of policy decisions and actions taken over a decade ago is a problematic enterprise.” Even Woodroof’s doctor has concerns about the pharma company that makes AZT when she asks another doctor “Doesn’t it drive you a little bit crazy to see these guys talking about curing the sick while flashing their gold

Bell continued to interview a journalist named Greg Critser, who authored the book “Generation RX,” which is about the relationship between America and pharmaceuticals. He exclaims that drug companies advertise their product so much that it internalizes inside individuals that the drugs they’re selling are good and not poison, then he continued where the drug is somewhat of a poison where it kills another thing off to benefit another. Pharmaceutical companies also lobby the political side of their ambitions to cover up the negative side of their

Commercialized on TV as the only solution to our numerous problems, Big Pharma preys on people who struggle through life. Although seemingly meant to heal, pharmaceutical drugs have destroyed countless American lives instead because gullible patients rush to their doctor demanding prescriptions. Want to lose weight? Give me a pill. Want more intense sexual encounters? I need a pill. Want to grow longer, shinier hair? Hey, I’ll just pop a pill. Although some medical conditions do require medication, not every case of discomfort should be treated with highly addictive prescription meds nor should those drugs be trafficked via commercials that target a hypochondriacal nation of couch potatoes too lazy to put forth the time and effort to prevent disease. Instead, far too many Americans simply find a quick fix at their local pharmacy. These prescriptions lead to addiction and in the end death. Therefore, if I could take away any one invention from mankind it would be the crass commercialization of pharmaceuticals.

Annually, the US spends $300 billion dollars on pharmaceutical drugs. This is due to the over-diagnosing of certain conditions. Everyday, Americans are exposed to an enormous amount of advertisements for medications of all kinds. For example, 1 in 10 Americans are taking

We in America tend to take medications for almost any problem we have, from headaches to gastrointestinal pain, to more serious chronic disorders such as depression and attention deficit disorder. While many of the uses of such medications may be necessary and legitimate, many are not, and due to this fact, many people become dependent on medications, mentally, and or physically. This problem is not simply the fault of the individual; in fact, the blame can also be placed upon the medical community, and the pharmaceutical companies who produce the drugs. How often can one turn on the television to see advertisements for Claritin, Aspirin, Pepto-Bismol, or even Zoloft or Ritalin? The pharmaceutical industry is motivated by monetary

The pharmaceutical industry along with the manufacturers of healthcare products and technologies often encourage the misappropriation and distribution of marginally beneficial products and technologies in the healthcare industry. These companies often use various advertising methods to influence members of the public to request their products and services without adequate knowledge of their effectiveness and implications to their medical condition.

Effective medication helps with the rising cost of health care. When medication is working, the patient’s visits to the hospital and doctor’s office will decrease. The cost of new medication is exceeding the buyer’s ability to pay for it, and pharmaceutical companies begin to lose money when the drug loses its patent. However, generic drugs become available for the medication, and patients can afford to purchase it to treat their disease or condition. National discussions with providers, payers, and health policy makers have seriously considered various solutions for mitigating drug cost, with the ultimate goal of allowing patients to access appropriate and necessary treatments (Li & Shane, 2017). The government no longer has to decide who gets the medication, and certain therapies because of cost. Insurance companies will now cover the drug in its generic form. On the other hand, the pharmaceutical companies can no longer profit from and generic drug, and are forced to make new and improved drugs for profit. The patient will benefit by getting the medication that is needed to have a better quality of

Many have accused that Food and Drug Administration is not aggressively monitoring drugs prices, the FDA is in charge of regulating devices and drug production. Big Pharma spends billions of dollars annually on direct-to- consumer advertising which entitles manipulative strategies (4). The theory behind such good progress is the company attracts doctors, scientist, and other health related personnel’s. Medical research teams and doctors conduct extensive research with funds from Big Pharma. Even though many accuse Big Pharma for not following their mission statement it has not restricted them from purchasing their prescriptions medications. Big Pharma a company with many tactics and strategies, have been hiring former government workers whom have authoritative links to gain political influence. Currently, they have hired, 36 who worked for a member of Congress, 13 who worked for a federal agency, 2 who worked for the White House (4). With influenced members from Congress, they use their connection to reach their company goals. Unfortunately, U.S law permits drug manufacture companies to set prescriptions drugs prices without any restriction from the FDA. On the other hand, other countries set a limit on what companies can charge bases on the benefit of the drug (4). There are many hidden facts, which Big Pharma does not reveal; for example, the company spends double the amount of advertising then they do on research. Persuasion is the key to pharmaceutical industry, paying physicians/surgeons to incorporate their names on research articles, with the intent of getting published in

In Marcia Angell’s book, The Truth About the Drug Companies: How They Deceive Us and What to do About It, she reveals to readers the truth about what the pharmaceutical drug companies do to make money and how it effects us as customers and patients. Angell shows through her use of facts from credible sources and her use of statistic and knowledge on the subject that the pharmaceutical industry has transformed into one that is more profit based than one that is trying to help out people with innovative medication.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Even though the pharmaceutical industry has made great improvements to human health and quality of life, like creating drugs for the treatment of AIDS, cancer, and other diseases, an increasing tension is growing between the public and the industry. These thoughts are fueled by issues such as drug pricing, affordable health care, and the battle against epidemic diseases in third world countries; social critics wonder whether this multi-billion dollar industry is giving enough back to the community and fulfilling its social responsibility.

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

Pharmaceutical companies should attempt to be as transparent as possible when marketing prescription drugs to the public. Their marketing efforts should not only convey the benefits of the prescription drug, but also easily convey the possible risks associated with the prescription drugs. Many patients may tend to think the benefits outweigh the potential risks of prescription drugs and may pressure their physician to prescribe it. Due to the way the prescription drug is marketed, the consumer may believe the