Marketing And Business

655 Words3 Pages
Marketing is one of the most pivotal parts of doing business in today's society. Marketing incorporates many different elements such as branding, customer relations, and promotions. Conventional brick-and-mortar businesses have learned that there is significant value in marketing their organization, product or services over the internet. Doing so allows them to reach a wide audience online, which can only augment whatever conventional marketing they are doing in the physical world. As such, it is quite clear that organizations should spend a great deal of their focus marketing online. One of the most effective means of marketing online is to utilize social media. Social media sites are more beneficial that simply operating and utilizing a corporate web site, because they are places where people go to congregate virtually. As such, there is a high level of traffic on social media web sites that savvy organizations know how to exploit to their advantage. One of the most important aspects about marketing via social media is to recognize what sorts of web sites have the biggest audiences and which prove to be the most efficacious in terms of promoting a particular product or brand. At this stage in the Web 2.0 evolution, the most important social media site for marketing is Facebook. This particular site is a more professional and better respected social media site than MySpace although there are a number of similarities between the two. However, there are several different

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