Marketing And Its Effect On Consumer Food Choices Essay

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Decisions are one of hardest choices a person has to make daily. People have to make decisions on various things in life. Companies must make decisions about developing their businesses on a higher level by using different marketing strategies. We as people probably do not realize that we using marketing in our everyday lives. According to Kerin and Hartley (2017), As a consumer, you’ve been involved in thousands of marketing decisions, but mostly on the buying and not the selling side (p. 4). Marketing has become more and more popular in today’s society. Marketing is a huge norm in everyday life. Marketing the activity for creating, communicating, delivering, and exchanging offerings that benefits customers, the organization, its stakeholders and society at large (Kerin, Hartley, Rudelius,2015, p. 5). Various companies use marketing to promote their business on various levels of marketing. Does marketing have an affected on consumer food choices? Celebrities, Healthy lifestyle, and food prices are a few to name.
Consumers makes food choices everyday based on various reasoning’s such as personal lifestyle, past experiences and perceptual differences. People of all ages even young children even make food choices at school, events and eating out. Social media has been a new outlet for companies to be able to market their products to various of consumers around the world. So many people are developing a skill of social media; people are being drawn into the world of
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