1.Introduction:
ConAir is a airline company and has encountered the problems with its successful marketing strategies, which gives rise to a loss of market shares. In this report, it is mainly focusing on coming up with two forms of marketing strategies embracing online marketing and newsletter marketing to solve the problem occurred in ConAir airline company. During the whole report, it is important to see the comparison of online marketing and newsletter marketing, and provide some effective and efficient methods to develop it.
The first part is literature review, it is essential to talk about what online marketing and newsletter marketing are in details with strongly findings and make it clear that how those two ways can help ConAir
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Therefore, there is a large amount of types of e-marketing including email marketing, web advertisement, mobile marketing and social media marketing. It is of importance and ubiquity in nowadays society because many business people who never sell anything online always complain there is not sufficient time to do all things in a day(Reyhle, 2015).
It is undoubtedly that e-marketing is able to assist in the ConAir by its popularity. For instance, email marketing, as one of types of e-marketing, is primarily taking advantage of emails to proliferate information, ConAir is more likely to send emails with its content of discount-rate and special flight tickets to attract people. In addition to that, so srtong is the power of social media that it can change the destiny of some people. Amanda Palmer, as a lead singer, pianist and lyricist, regards the Twitter as a promotion tool of conversing with her fans base online and inviting them to gigs. She sold 200 self-made shirts under the help of her brilliant 457000 followers in Twitter. As same as the way, ConAir also can hire a celebrity to do a advertisement online in order to accumulate the attention.
Overall, the development of electronic technology can capitalize on the fact that people have options to pick products to advertise their company by emails, at the meantime, the impact of celebrity in internet is also a excellent way to
* Online marketing is now the fastest-growing form of marketing. Marketers have ventured online to attract new customers and build stronger relationships with existing ones. “Brick and mortar companies” have now become “click and mortar companies. The technology boom is providing exciting new opportunities for marketers.
While this article places more emphasis upon the behaviour of groups and individuals, the theme is still centered on social media sites and celebrities. One of the aspects in this study is researching the characteristics of these groups and identifying reasons as to why these groups show continued support celebrity brands and marketing practices. This can be considered an outlook spawned from the increasing use of social media by celebrities and can be used as comparison between older methods and social media.
Thus we plan to undertake as many advertisement and promotion schemes as possible. One of the ways that we plan to advertise the product is through social media. Social media has become a very popular way that companies can interact with their customers. It is also a good way for companies to promote their product as well. Our Instagram page, Facebook page, Twitter page etc. has a very good following of people and one of the ways that we are also planning to advertise the product is through famous celebrities. For instance if we choose a celebrity like Lebron James to advertise our new product which is a celebrity who is adored by millions of people this will boost our products sales dramatically. Another way that we are planning to advertise our product is through billboards. It is basically the same concept whereas we hire a celebrity to advertise the product; however this is a way for us to reach the older generation who do not use social media. The billboards will usually be placed in places such as highways, main streets, as well as any other crowded
This business plan is for Reek’s Bistro, a new medium-sized restaurant located in the Triangle area of North Carolina. The Triangle is made up of three primary cities of the Research Triangle metropolitan region, Raleigh, Durham, and Chapel Hill. Reek’s Bistro will focus on Mediterranean cuisine in an American style restaurant environment. An emphasis will be on natural foods that taste good and are good for you. The restaurant will procure locally grown produce, while offering additional services and products, such as catering and Reek’s Bistro brand items sold in grocery stores.
The competition in your industry is fierce and you need to continually find innovative new ways for presenting promotional messages to your target market audience. Your marketing practices need to serve a dual purpose of capturing the attention of that audience while also giving you a competitive advantage that makes you stand out in the crowd in the process. One way to accomplish this goal is by combining powerful marketing words with a direct mail campaign.
After researching types on internet marketing to enhance our current traditional marketing, we’ve concluded that is it imperative to have an updated and interactive online strategy. In addition, we need to look for creative, yet honest ways to connect with a progressive, technologically advanced target audience.
Now web based shopping and stores have the capability to reach more consumers and entail lower startup costs (Lang, 2016). However, one of the major drawbacks on online retail is drawing in customer awareness about your business. As, online businesses involves investing in vast amounts of innovative ways in which to market your services, products, and actual website or you will lack being nonexistent to consumers because they have no real active way of knowing about you. Marketing is a highly important aspect of online retail as it vitally important to build awareness and enticement to your business as well as build customer loyalty. Moreover, marketing in its traditional capacity of manufacturer to wholesaler, to retailer still is alive and well today, however customer demands for lower costs and ease of convenience have placed an added amount of pressure on all marketing channel intervenor to account for their existence (Ferrell & Hartline, 2014). Additionally, other forms of distribution have emerged more opportunities for more direct distribution such as catalog and direct marketing, direct selling, home shopping networks, vending, and direct response advertising (Ferrell & Hartline, 2014, p. 178).
Payers: We propose marketing to move toward negotiations with payers where possible, but this is not a straightforward task. Chars data (2012) shows Medicare and Medicaid were payers for 79 percent of acute-care patient days in 2012 (not counting swing beds; but our data might be skewed if including nursing home residents). Because hospitals typically are not able to set the terms of CMS’ payments, we propose investigation into additional pilot projects (adding to what Lincoln Hospital has already initiated), including the Community-based Care Transitions Program. Data about the existing payer mix is publicly available (inexpensive, neutral), but doesn’t look at the total market (see next section).
Every body wants to have a enterprise which is each profitable and decent, and electronic mail advertising and marketing is a excellent part of building your organization in the direction of your goals. The usage of the right strategies will make certain which you maintain the customers you already have and bring in new ones as properly. Read on to discover some recommendation you cannot market with out!
Chapter seven of the Integrated Marketing Communications textbook was discussed in great detail during weeks nine and ten of the semester. This section of the book addresses how online and interactive communications play a vital role towards interactions in the modern world. The goal of this chapter is to effectively incorporate online advertisements to deliver messages to dedicated consumers. Over the course of this paper, it will become clear as to how a current news article applies theory from lectures and the textbook to enhance online communications.
Organisations irrespective of their business model use various marketing and communication tools to promote their offerings and achieve financial and non financial goals. Companies have number of general objectives for their marketing and communication programs. Some of these objectives can be informing the prospective customers about their product offerings. Then an attempt is made to persuade these customers to choose their products out of the given basket of product offering available in the market. Finally, the objective of the marketing and communication program is to induce the customers to make a purchase. Moreover, it helps in communicating with the customers frequently in order to retain them to make repeat purchase.
Online marketing will make it easier for customers to carry out their daily transactions without necessarily going to the banking halls. Most customers find it cumbersome and time-consuming to do transactions employing paper work. As an alternative to walking into a nearby branch office and taking time to open an account in the course of banking
The dynamic e-marketing environment poses competitive, economic, and other threats even as it offers opportunities to develop new products, new market, new media, and new channels. Individual buyers have more power because of the television remote control, computer mouse, and the ability to compare products and pricing online. Communities form online to discuss products, share files, and more, and this activity is out of marketer’s control. Most businesses in developed nations have adopted at least some information technologies, however, they continue to strive for effective and efficient IT use to entice and sell to buyers. The Internet deeply affects the citizens of many countries.
The business world has drastically evolved over the years. This is mostly on how service providers market and sell their services. Marketing is vital as it makes a brand visible to potential customers. In addition to this, it helps separate different brands selling the same products. People were used to traditional marketing platforms until two decades ago when search engines were developed. This paved way for the development of online platforms. Online services have gained widespread acceptance within a short period because of improved technology. Studies have revealed a lot of people are using the internet to carry out different transactions. Numerous service providers running
The internet has truly revolutionized the way business is done. Marketing using this medium means businesses can reach a wider and even global audience without having to spend as much. It is these advantages that lure more businesses to conduct internet marketing strategies. In fact, it is an important component in a company’s overall business model.