Marketing And Programming Of The Arts Essay

Competitive advantage - Nundies is an innovative product which provides an alternative to visible panty lines; no other company produces the same type of product

The performing arts have easily been the most influential factor on my life. Theatre has transformed me from a shy, quiet child into an outgoing going, confident young woman. Picking up the flute and piano helped me become well rounded musician with a solid background of music theory. Henceforth, I am extremely passionate about the arts being accessible to all.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.

     Race and racism have been around since mankind made its first steps on the planet and it has brought upon violence, submissiveness, cruelty, and sexism into the world. A great representation of these themes and issues was brought by LeRoi Jones, who wrote “The Dutchman”. The play itself is a great representation of the relationships of races in America during the 60’s and can even been connected to today’s society. The Dutchman mainly focuses on the black-white relationship but can also be drawn to other cultures and races. I, myself, can also relate to what LeRoi Jones wrote in one way or another. Being a different culture and not being accepted was the first façade of America that I got

In the Travel and Tourism Industry, the experience tends to be interactive; therefore attractions need a great amount of marketing by organisations in order to encourage people to believe that their attraction is the one they should choose to visit. For example in my personal opinion, I feel that the Science Museum in London tends to provide better interactive and attractive marketing than that of the Victoria and Albert Museum. The difference in marketing activities could be due to the fact of the market segmentation, and that the Science Museum is marketed at the family segmentation group, where as the V&A Museum would tend to be marketed towards the A and B socio-economic groups, which would consist of middle aged, middle classed citizens. Therefore marketing focuses upon finding the relevant customers to market goods and services

In today’s world marketing can be define in many ways. It has been changed in way of its market but definition rarely states the same. Marketing can also be defined as the process of creating value for customers in order to building

In the Winter of 2000 Yves Evrard and Francois Colbert, two experts in marketing and the arts published the article ‘Arts Management: A new Discipline Entering the Millennium’. This article was one of the first to examine the rise of arts management and to solidify its place as an independent discipline. The researchers cited the emergence of the International Journal of Arts Management (Est 1998) and the International Association for Arts and Cultural Management (Est 1991) as major advancements in the discipline’s quest for legitimacy. Between 1979 and 1996 the number of articles about Arts Management tripled and continued to multiply exponentially as the 21st century dawned. As Arts Management has emerged as an independent discipline

TRIBE was founded in 2015 by three friends and ultra-runners Guy, Rob and Tom, who took part in a 1000 mile run across Eastern Europe to fight against human trafficking. Their journey is what inspired TRIBE and together with a simple mission, they decided to set out and develop the highest quality performance nutrition products from 100% natural ingredients to help prepare others for their own though journeys. They have since then launched 25+ natural products; protein bars, energy blaze trails, protein shakes and trail mixes. Today TRIBE is growing fast (Tribe, 2017). TRIBE is currently an online retailer, adopting a direct-to-consumer online subscription model (Holloman, 2016). TRIBE specifically targets runners and

Desk research allows us to collect information from competitors’ websites in terms of promotional methods and industry monitoring, information is also collected through Census, the Bureau of statistics and Council statistics.

The term “resource management” is an umbrella term that encompasses all forms of resources and how they can be developed and managed to create an effective and efficient use of the organizations available resources. Resources are typically thought of as including tangible things such as goods, buildings, equipment, technology, financial resources, and people, or non-tangible things like creative ideas, vision, and mission. Each of these resources can be broken down to fit into a more specific category heading such as human resource management, material resource management, facility management, financial management, strategic planning and development, and legal management.

Marketing and advertising go hand in hand with each other when it comes to selling a new product. Marketing involves preparing the product for the marketplace. The firm must first identify the potential customers and what are they looking to get from the product or the service. Marketing also defines the brand and attracts the market share the company wants. Having bright color, logo, and different elements to help customers align the image of the product at the target audience. The picture will stay in their mind time they want the product or service they can think back to the image. Advertising is the process of making your product and service known to the marketplace. Spreading the word about what the product has to offer to the customers. Marketing is the way the company convinces the potential buyers that the company has the right product and adverting is how you communicate to them the existence of that product.

The birth of ‘Marketing’ happened centuries ago where vendors in ancient times tried to seduce the oncoming customer by chanting in loud noises and catering to the customer needs by negotiation of price or assumption of what they might need aside from what they were actually looking for. Over the years, this process has been refined, given a

Marketing is not just about buying, selling, or advertising. It is about exchanging value to meet the needs of stakeholders. Marketing includes product, price, promotion, and place (or the four “P’s” of marketing). The marketing mix includes a variety of tools that a marketer can use to enhance their brand (Solomon, 2015). Broadcast television, print, radio, and outdoor are traditional forms marketing. Banners, microsites, email, and search are considered tradigital marketing. Networks, communities, blogs, and microblogs are the platforms that make up social media marketing (Tuten & Solomon, 2013).

Singapore is a thriving port for businesses and its arts sector is more dynamic now than ever before, with arts organisations enjoying various degrees of success in the consumer market, as well as in markets for sponsorship and donations, and government support. Even though the three main sources of revenue may have come to an end, the number of arts organisations competing for financial support is continuously rising. In view of marketing, one could say that the life cycle of the arts sector has not only reached maturity, but is saturated; where supply exceeds demand by a wide margin (Colbert