Marketing And Sales Blunders Of Inept Agents

The real-estate is a huge market that has many options to offer the costumers who are looking for a place in which they can settle and start their own families. The diversity of choices has made finding a house to buy a very mind consuming, complicated process. This complexity has distracted some house-seekers and led them to buy houses that are not what they want. Buying a house could be a complicated process but you can change that by following some steps.

“Real estate is a year-round opportunity to help countless people realize the American dream” (“Why Real Estate”, 2012). Eighty-five percent of buyers believe that home purchases are good financial investments, and a majority of homebuyers and sellers rely on the services and expertise of real estate professionals to assist them with their transactions (Profile of Home Buyers and Sellers, 2010). “The primary job description for an agent is communicating with potential clients to determine what kind of property they are looking for” (Richard, 2012). This means, setting up interviews with clients to see if the agents firm possesses property that meets the client’s specific needs. Once it is apparent exactly what the client is looking for, the agent sets appointments to show houses to clients and many times the agent physically accompanies couples while showing off properties.

The problem is lack of awareness in the marketplace. Lazy Listers continue to exist because homeowners have not been given the questions to ask of, or shown what to look for in, a listing agent. As a result, there is a lower bar of expectation that listing agents have to reach and they get away with putting in less effort than is needed to sell your home for the highest price possible.

In August 2001, it was discovered that the McDonald’s Monopoly game was a fraud. Simon Marketing, which ran the game on behalf of McDonald’s was responsible for the fraud. An investigation was initiated pursuant to a confidential tip. The investigation was led by the Federal Bureau of Investigation and dubbed Operation “Final Answer”. During the investigation to uncover the fraud, the FBI used several different forms of surveillance. In this paper I will describe how the actual fraud was committed and subsequent aftermath of the investigation.

According to Levitt & Dubner “A phrase like “well maintained,” for instance, is as full of meaning to an agent as the code phrase “Mr. Ayak” was to a member of the Ku Klux Klan; it means that a house is old but not quite falling down. A savvy buyer will know this (or find out for himself once he sees the house), but to the sixty-five-year-old retiree who is selling his house, “well maintained” might sound like a compliment, which is just what the agent intends.”(70). So why would real-estate agents do this well theres a simple explanation the house is on the market for 400k and they make a 18k commission and make $4500 cash in hand or wait 3 more weeks do a lot more work sell the house for $410,000 and make $4650 cash. All this can be avoided, internet enables information transfer so that people can know more stuff that was once held by “experts”. Such “exposure” of information reduces the information imbalance, and causes the prices of experts’ service to collapse.

Two fears are associated with selling a house: that you will sell your house for less than its worth and that you will not be able to sell your house at all. The real estate agent has the responsibility of setting the price for the house because they know what sells and how the market is. Agents can see you as an ally, and sell your house for a deserving price, or they can see you as a mark and sell your house quickly for a cheaper price that does not affect their profit. They can convert information, say the market is not good for sellers at the moment, into fear, your agent might convince you to sell your house for less than you wanted just because you got an offer. The internet has made real estate agents have less of an advantage. Now, anyone can see how much houses in their area are selling

Buying or selling a house or an apartment is one of the biggest decisions of a person’s life. And when selling or establishing a price for real estate, people seek out real estate agents to do the dirty work. A real estate agent has to convince a prospective homeowner that he or she is trustworthy and knowledgeable. In many ways, the agent acts as a counselor to individuals and families about to embark on a huge commitment. Real estate agents have a thorough knowledge or real estate market in their community. They

One common expense that goes along with selling a home is paying real estate commissions. While real estate commission rates are hardly "set in stone", they average is 6 percent of the sales price in a typical sale. However, many sellers in a down market will try to maximize their net profit and negotiate commission down with an agent. In fact, I know many agents willing to reduce commissions down to 4 percent, giving a buyer's agent the standard 3 percent and taking only 1 percent for themselves. Yet, in all of my conversations with seller and with agents, reducing commissions can come with a price all its own. Volume Professional real estate agents take their careers seriously. If your agent is willing to reduce his commission, it is

The perspective of real estate agents differs between those who work in the industry and those who don’t. People outside of the real estate profession perceive the job as glamourous. A common perception is real estate professionals are overpaid for what they do.

A buyer’s efforts may not be thwarted if the buyer failed in their due diligence and if the physical inspection of a property failed to find a discoverable material fact. Daly v. Kochanowicz, 67 A.D.3d 78 (N.Y. App. Div. 2009). In Daly, the buyer’s inspector discovered evidence of water intrusion on the property and recommended that the buyer “talk to neighbors and contact knowledgeable local officials” regarding the defect. Daly v. Kochanowicz, 67 A.D.3d 78 (N.Y. App. Div. 2009). The buyer failed to perform due diligence as required to investigate the possibility of water intrusion affecting the property, consequently the seller did not thwart the buyer’s efforts because the buyer unilaterally failed to perform their duties under the doctrine

The fall of the housing market should not have come as a surprise at all, when you place more weight on any object than it is designed to hold you would expect it to break. Right! The housing market crash has hurt and continues to hurt a lot of people. The crash appears to have come out of nowhere, like a sudden category 5 hurricane. The truth is the market crash was not all that sudden, it started much like a chip in a car windshield and grew to the shattered windshield investors, homeowners and lenders are try to see through. The initial chip was the unprecedented risen in home values. Though the sudden rise was most unusual, there was no real investigation into what cause it. The failure of the government, bankers, and investors to validate

This paper will seek to provide an overview of the real estate process and its affects on the real estate agent. An agent needs to be knowledgable about the steps required to make a sale, and the risks involved when the sale does not go as planned. Real estate sales require much of the agent, including sacrifices in their personal lives and in their financial stability. Agents must be teachable and willing to seek to see others succeed. A successful real estate sale consists of many steps, sacrifices to personal time, and an agent’s ability to work well with others while remaining incredibly flexible.

For the past several years, the housing market has been mutually beneficial for both buyer and seller. The cost of real estate has risen but has maintained or gained value. People who have owned their home for quite awhile are seeing astronomical amounts of money to be made off the sale of their home, and so the market has been inundated with housing for sale. It leads us to wonder whether this boom is heading for the crash. Is now still a good time to buy? If so, what type of property will continue to gain value? Will new buyers end up stuck in their home as the value drops? As a homeowner, I am nervous about the state of the real estate market. This is not the house my family wants to call its home forever, but could we get stuck here? Yes, we could. If the housing market drops, then so will the amount of money we could potentially make off the sale of this house. If it drops enough then it would be possible to end up owing money upon the sale. Unless you are independently wealthy, you hope to make money off the sale of the home to help finance the purchase of the next home. Real estate agents will tell you that now is still a good time to buy. While it is speculated that the market will drop within the next year or two, if you are willing to sit on your new purchase for several years, an upswing will occur again. There is never any guarantee that you will recoup the money paid for and put into a home. If you intend to purchase a home soon, it would be a good idea to

The overall health of the economy has a significant impact on the real estate industry. The economy is measured using indicators such as the GDP, employment percentages, manufacturing activity, and price of goods. When these indicators identify a sluggish economy it translate directly to declining real estate sales. RE/MAX and the customer alike are directly affected by the economy. A slow economy consists of decreased homes sales while a flourishing economy affords the customer the opportunity to buy, which relates to an increase in home sales for the realtor. (Amadeo, 2016)

Market research: ethical danger points in marketing research include: - Invasion of privacy – Stereotyping Market audience: ethical danger points include - targeting the vulnerable children, the elderly - Excluding potential customers from the market: selective marketing is used to discourage demand from undesirable market sectors or disenfranchise them altogether. Pricing ethics: list of unethical pricing practice: - Price fixing - Price skimming - Price discrimination - Price wars - Bid rigging - Dumping