Marketing And Sales Of A B2b Business

The strategy has not been successful to deliver sustainable, attitudinal and behavioral change amongst the chosen demographic, which restricts the organization from achieving the description of bold as their brand personality.

This business plan is for Reek’s Bistro, a new medium-sized restaurant located in the Triangle area of North Carolina. The Triangle is made up of three primary cities of the Research Triangle metropolitan region, Raleigh, Durham, and Chapel Hill. Reek’s Bistro will focus on Mediterranean cuisine in an American style restaurant environment. An emphasis will be on natural foods that taste good and are good for you. The restaurant will procure locally grown produce, while offering additional services and products, such as catering and Reek’s Bistro brand items sold in grocery stores.

The purpose of this article is to analyze and explore the characteristics of the marketing plan. Firstly, it will identify the role and nature of marketing plan. Secondly, it will outlines the structure of the marketing plan. Moreover, the paper will determines the each elements in the marketing plan and the linkage between these elements. Additionally, the two misconceptions will be examined. Last, it will conclude the marketing plan is indispensable to the organizations.

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This report will look over all the business and marketing decisions made during the past 10 years of Allstar as a company. The group's objectives were to increase Allstar’s stock price, capitalize in new market opportunities by expanding our product line with new products, increase the net income maintaining it positive, and also increase our market share. These objectives were measured by different actions and factors, such as brand awareness, consumer satisfaction, brand perception, reports purchased market updates and our performance summary – where we could find values and information on the company, such as sales force spending, promotional spending and net income.

Today, Easy Run produces approximately one million pairs of athletic shoes annually. All sports footwear are categorized under the brand of Easy Run, including running, training, walking, hiking, baseball, basketball, tennis, golf, and soccer. Work shoes, sandals, boots, and casual styles are available through the company’s Easy Life brand, which joined the Easy Run’s family in 2011. The company launched its unique custom-made running shoes service in 2012 and customers could personalize the colors or even knit theirs name on the shoes. In future, Easy Run plans to offer sports apparels and equipment.

Marketing ultimately depends on who you are delivering your message to. With Business to Business (B2B), an organization has to know the businesses needs, its current situation, competitors, trends, technology and costs. Business to Commerce (B2C) is also about knowing who you 're selling to. You have to know their wants and needs, your competition, distribution, supply chains and costs.

Business to Consumer or B2C, electronic business activities that focus on retail transactions. An example of a B2C company would be Starbucks. Business to Business or B2B, companies doing direct business with each other instead of having consumers involved. A great example of a B2B company would be the Intel Corporation. The Intel Corporation is an American Global technology company, whom headquarters is located in Santa Clara, California. The overall marketing goal for both B2B and B2C companies is the same, increase the profit margin, but the marketing strategies of the two types of companies will differ based on their company’s needs.

Business to Consumer or B2C, electronic business activities that focus on retail transactions. An example of a B2C company would be Starbucks. Business to Business or B2B, companies doing direct business with each other instead of having consumers involved. A great example of a B2B company would be the Intel Corporation. The Intel Corporation is an American Global technology company, whom headquarters is located in Santa Clara, California. The overall marketing goal for both B2B and B2C companies is the same, increase the profit margin, but the marketing strategies of the two types of companies will differ based on their company’s needs.

Lusch et al. (2007) describe as marketing emerged in the beginning of the 20th century, it embraced the goods-dominant (G-D) logic. The concept of the Four Ps of marketing mix – product, price, place and promotion became treated as the basic model at that time. (Grönroos, 1989) Today, this paradigm is beginning to lose its position. Service marketing is one leading new approach to marketing. Four main characteristics of services defined by Kotler et al. (2009) are intangible, perishable, variability and inseparability (see Appendix A). Thus, Booms and Bitner (1982) turn services marketing into 7Ps by adding people, physical evidence and process.

In marketing, the business model a firm chose can be one of the ways that reflects the process of value-creating into the market. It defined the physical elements of the enterprise and the procedure about taking apart in the marketplace and market shares acquisition. Strategy and tactics are the two key components of the business model. Philip Kotler(2001) said that, “marketing plan plays an important role in the course of strategic planning, which is the basis for all marketing strategies and decisions.” In words, marketing plan is the key strategy of products or brands and there are two kinds of it. On the one hand, strategic marketing plan depicts the total business goal and strategies with a basement of the current market atmosphere and analyses of possible opportunities. On the other hand, followed the strategic marketing plan, tactical marketing plan formulates a series of specific activities like brand building, incentives and communication.

The term “marketing” is a function unusual to business firms to most of the people but it is an important part to the success of business whether large or a small and its most important focus is on quality, consumer value and customer satisfaction. It is a business function that identifies consumer needs, determines target markets and applies products and services to serve these markets. It is seen as the task of finding and stimulating buyers for the firms’ output. It involves production development, pricing, distribution and communication. In the more progressive business organization, continuous attention to the changing needs of the customers and the development of new products with more product modification and services to meet these needs are focused. The marketing mix variables of product, place, price and promotion are the four elements of a marketing mix strategy that determine the success of a product in the market place. Here we take the example of “skechers” focusing on to give quality shoes to all ranges of customers where the marketing mix is made applicable determining the values of Market segmentation, targeting and positioning to support the selected industry and product.

“…carry a broader array of merchandise than the factory outlets, consisting of branded and designer-labeled merchandise that includes manufacturer’s overruns, closeouts, or damaged goods.” (Kaikati, 1985) Most items acquired to be sold at Ross are excess items from other stores that they could not sell, items that are not the latest fashion anymore, and sometimes some defective products that are not completely perfect but still useable. When these items are bought for Ross, they are generally bought in bulk for deep discounts. This then means that Ross does not always check what is in the bulk of clothes/products they are purchasing. There are times when these purchased products are not appropriate for example having offensive graphics on clothing or bad quality of apparel that may already be damaged. Although buying in bulk may be cheaper, it may result costly as well because if the company does receive items as the ones explained above, then they are obligated to discard the products immediately which results in a loss of profit.

2. Failed advertising campaigns weren 't the only problem 's, they also had internal problems. Management lacked focus and direction and has struggled with marketing mix decisions.

Our focus and marketing message will be the services offered. We will develop our message, communicate it, and fulfill our commitment to excellence.