Marketing Anlaysis of Shangri-La Hotel

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The economic growth rate of China rate grew by 1.8 percent following the measure of economic growth which is the GDP growth rate. The GDP growth rate is one of the adequate economic growth measures. It indicates that the rate expanded 1.8 percent in the second quarter of 2016 increasing from the previous quarter of 1.2 percent growth. It also surpassed the market projections of 1.6 percent expansion (Levchenko & Zhang, 2016). It was the strongest economic growth

In 2014, China’s GDP (Purchasing Power Parity) was $17.62 trillion. However, China’s per capita income is below the world average. China’s GDP per capita stood as $12,900. According to Magnier (2014), “The country’s gross domestic product last year totaled

trillion, accounting for 38.1% of the global total. Over the 2008-2013 period, China’s manufacturing production expanded at the fastest rate globally, at 84.6% in real terms. Blog.euromonitor.com

21 Apr. 2016. . The Editors of Encyclopædia Britannica. " Li Qingzhao." Encyclopedia Britannica Online.

Respondents ' preference partworths. The most preferred profiles sum up to 100, the least preferred to 0. Respondents / Small Suite Large Room Room Office Internet access Speaker phone Attributes and

Report projects population growth as well as retail sales growth, along with a demand for additional hotels. Such growth will increase demand for other services and products. Also, with emphasis on room types, outdoor or indoor rooms, overlooking the beach.

Kotler and Armstrong (2010). The marketing mix is often crucial when determining the MOGH unique selling points and how to market them correctly.

This clearly shows the fast paced growth of the China economy. Chart 2 (adapted from National Bureau of Statistics of China 2012) indicates the average GDP growth rate has shifted from 2.1% to 2.5% from 2011 to 2012.

There are currently 80 hotels and 16 resorts in 35 countries including India, USA, Egypt, Italy, Turkey, Russia, Malaysia and China. Since 2001, every resort includes a spa complex.

Encyclopedia Britannica: The Encyclopedia Britannica neglects to include a great deal of China's modern politics, current events, military data, and economy. These issues are discussed but only superficially. The site lacks much of the data and statistics found on other sites like the CIA World Factbook. Information and perspectives on modern Chinese culture and everyday life in China are mostly not addressed.

“Leafing through various journals and books in Chinese, I find there have been remarkable achievements

A. China 's GDP has remained strong, maintaining at least 8 percent growth and surpassing 10 percent in 2006

The Hyatt Corporation was founded by Jay Pritzker in 1957. The first hotel purchased was located in Los Angeles, California. Hyatt is a management company that runs the operations of each hotel even though most of the Hyatt hotel properties are privately owned. They currently have two hundred sixteen hotels around the world and recently purchased one hundred forty three AmeriSuite hotels which were renovated and are being operated under their new name, Hyatt Place. Hyatt is known for specializing in luxury hotels that also provide meeting facilities and special services. The Hyatt Regency in Columbus Ohio was built in 1980. This hotel has six hundred and thirty one guest rooms, which makes it the largest hotel in the State, based on

In line with this fascination, in 2012, I chose history as my major and started my college education. As I took more history courses—including both pre-modern and modern history—I gradually realized how consistent the historical world and the contemporary world are. Although I’ve always considered myself a good student of history, I have not really had a thorough understanding of contemporary China, nor of what its future might be like. For that reason, in my future research, I really would like to undertake a deep exploration of Chinese public policy and humanities. I was attracted to the Chinese Health and Humanities program soon after I read its description. For example, I really found that the optional course Chinese Law and Health, and History of Chinese Medicine motivating, and I instantly realize what I want to learn and my future study field. I firmly believe that this program could provide me with such opportunities and help fulfill my education expectations.