Marketing: Arizona Green Tea

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

1. The target audience are ages 10-49 because a baby and young folks are featured in the commercial.

“Honest Tea seeks to provide bottled tea that tastes like tea a world of flavour freshly brewed and barely sweetened. We seek to provide better-tasting, healthier teas the way nature and their cultures of origin intended them to be. We strive for relationships with our customers, employees, suppliers and stakeholders which are as healthy and honest as the tea we brew.” (Honest Tea Mission Statement)

Customer Demographics:•Female•14-18 yrs old•middle class• high school education•have average 2 siblings•parents both work, have college degrees•outdoor active lifestyle•interest in surf, skateboarding, and/or snowboarding•personality is free spirited, spontaneous, social, and sport orientedIn regards to the statistics of the buyer profile compared to the actual product consumer profile is influenced by outside factors.

The target market is easily seen as young kids because of the adventurous flavours they have. However, anyone can easily be a part of their market, anyone who has a sweet tooth for ice cream.

The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.

Identifying the target market: the business’s target market is 50-65 year old females, however this is not appropriate anymore for the current demographic characteristic of the area the business is in. The business’s market segment must be encompassing of younger females as well. The business will include clothing that is suitable for females from the age of 20 all the way to 65. The business is known for selling clothing that is targeted at older women; hence it is essential that the business’s original clothing range is not completely abandoned. An expanded range which caters for women of all ages is more appropriate for the

Whom are we talking to? 18 to 34-year-old men and women, $75,000-$99,000 income for single person homes, $100,000-$149,000 multiple adult homes, Bachelor’s degree or higher, upper middle class, Non-Hispanic Whites, who live in areas where the brand has locations

could be geared towards females in an attempt to capture drinkers of Coca Cola’s Tab. In addition, males’ ages 35 to 54 consume energy beverages at a rate slightly lower than males under age 24. An energy beverage with similar stimulant effects as most energy drinks but has other health benefits (i.e. Vitamin Water, Odwalla, Naked) could also attract the abovementioned consumers.

My target population would be college kids and younger adults in bigger cities that are lower income

The tea can be made from the crushed leaves or, reportedly, even better, the roots of Sassafras albidium, a plant native to the Americas. The root has been made into a tea used heavily in Creole dishes in Louisiana. The flavor evolved with an influence from European cooking techniques, thickening and flavoring in gumbo. However, in the last 50 years the plant was banned for commercial use in the US for about 20 years. Researchers found that rats were getting ill from excessive oral doses. Some believe that the FDA was looking for a reason to ban the plant because of its rising popularity as an abortion inducer. During that time is when we removed the plant from Root Beer, formerly called ROOT TEA, and started using an artificial substitute

An opportunity lies in the 35-54 year old range. It is a market that does not receive much attention and is not specifically targeted. Since this target market consumes only slightly less than the 24 and under market, there is a great opportunity to promote a product that suits their needs and advertisements that speak to them. By capturing that market, DPSG will stay consistent with its brand image and give it the awareness and experience to begin transitioning into the 12-34 year old market in the

The global tea supply chain includes three parts: production, trading, and blending and packaging. While Unilever is involved in all three parts, key companies in production include McLeod Russel and Tata Tea (Groosman, 2011, p. 2). Approximately 60% of tea is consumed locally within production areas and in developing countries as shown in Figure 3 (Groosman, 2011, p. 2). One key distinction from other popular beverages is high consumption in developing

Each and every player of soft drink industry mainly targets the age group of 15 to 30. Though some brands only focus to the urban people and some targets only to rural people. Some targets only to female and some targets to male only.

For my target market for this product which will be competing with the 3-D printing industry I will be promoting it to a target market of individual’s male and female artists, engineers, and students between the ages of 15 to 35 years old. Most these individuals will be in urban and inner-city throughout the country. Is based upon the lower to upper middle class pay ranges for the affordability of this product. This product will have many uses and could have different uses with private or commercial consumers. This product will be targeting everyone from the tween’s who relate to the social media market and the use of apps. Then there’s the millennial’s or generation Y group who is computer and tech savvy also into conserving and green products, biodegradable, or environmental friendly materials can be used with this equipment.