Marketing Assessment Britvic Case Stu

Morrison’s is a food retailer which was established in 1899. Morrison’s started off as a stall at a local market in Bradford run by William Morrison and has since grown to be the UK’s fourth largest food retailer. Morrison’s aims to, “attract, motivate and develop people to ensure that Morrison’s becomes the ‘food specialist for everyone’”. In addition to Morrison’s being a supermarket it also offers a range of other services; cafés, recycling, dry cleaning, photo printer, petrol station and pharmacy. Morrison’s is highly customer orientated as they try to provide the best service to their customers by providing them with high quality and reasonably priced items.

There is a new sheriff in town in the arena of the online gaming world and its name Is Flash Fight, this multiplayer video game changes the way online gaming world has represented its self, Flash Fight is the most popular online gaming system yet. This is a game in which multiple amounts of individual fight random individuals around the world and when and if you win the match you move up to the next strongest individual which is determined by the number of wins versus losses there are. This games promotes the sport not violence so after every matches hands are shaken and or hugs are giving to show respect.

The objective for this project was “How can I create an effective sales presentation to encourage my potential client to hire me to style and makeover them and their wardrobe?” I did this by first making outfits tailored to Miss. Diaz’s style, color analysis, body shape and face shape. I used pastel pink, dark red, dark green, and yellow to make her hair stand out and to go well with her skin color. I also added belts to accentuate her waist and give her more of an hourglass shape. From the interview I learned that she prefers lose and soft clothing and more country styled clothing. I also learned that she does not like to wear rings or too heavy earrings.

| | | | |Q2. Using the case study information and visit the Avis Singapore |How do sustainable practices undertaken by Foster’s |

Marketing Research can be designed for many scenarios. It is often referenced in existing companies to understand how clients purchase their product, competition or how to best communicate with the audience. This type of research is also necessary in a successful world-wide expansion as it provides a company with a blue print of how to grow. This paper will examine a global expansion case study and how to perform marketing research in a global economy.

Social Influence like social class and culture will also affect the consumer decisionmaking process.  Social Class: As per Exhibit 2 in Case Study, 53% of population in the Northeast region lives on less than two minimum wages when compare to 21% in the Southeast. This shows that more than half of the population was implicated by low wages in the Northeast region. This leads people to think on buying detergent based on their affordable price or living class. So, the social class plays a significant

In marketing concept, company tries to bring right product for the customers but in selling concept company tries to find right customers for their existing product. So products, following selling concept are normally avoided by the customers.

This concept generally works in a developing country like India. Companies assume that consumers need this product so they buy it and see its features.

Selling Concept – the idea that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort

In the marketing industry it’s always smart to take advantage of opportunities to gain more customers while at the same time looking for weaknesses amongst their competitors. These are the building blocks on which corporations strive to survive and flourish. Once a company has produced a flagship product they gain name recognition along with customer loyalty and a strong following, which usually has a deep connection to the company’s product. This connection is so immersed into a product they provide free advertisement via word of mouth, social media or the wearing of logos on their clothing.

have interpreted the detergent in six different attribute and expects these attributes to be attained in the detergent powder. So, perception plays a critical role to make a decision on buying the detergent powder. 2.2.2. Social Influence

Marketing is usually understood as a bridge between the companies (offering products and services) and ultimate customer or consumers. Through marketing sales of goods and services take place between customer and a company in exchange of money. Companies generally use typical or traditional selling approach for their offerings. Traditionally company gather knowledge of and target the needs and wants of a particular group of people and then market their products and services to that targeted group and then through their sales professional sell their goods and services to the people of targeted group (William, 2011). This is the general practice of all most all the companies and it is referred to as typical selling.

When most people think of marketing, they think of selling, distributing and advertising, as we are daily swamped with sale calls, Internet pop-ups, and television commercials. Although these tactics of marketing are true, they are ineffective with no the sound basis of knowledge about the market, the environment, and most importantly having a solid understanding of how customers behave, their motivation for purchase, their awareness and their preferences. All these strategies must be

Selling concept: Consumers will buy products only if the company aggressively promotes or sells his products.

a. The production concept: This concept is one of the oldest philosophies that guides sellers. The first occurs when the demand for a product exceeds the supply. The second situation occurs when the product’s cost is too high and improved productivity is needed to bring it down.