Marketing Assignment 2011- Perfume

1337 WordsDec 22, 20116 Pages
Sunderland Faculty of Business & Law Undergraduate Programmes MKT306 Marketing Strategy Assignment Monday 9th January 2012 – Individual Report Please read all instructions and information carefully. You are required to submit your work within the bounds of the University Infringement of Assessment Regulations. Your assignments must be submitted to your Study Centre in hard copy with an accurately and clearly completed Assignment Cover Sheet and an electronic copy on CD in an envelope, hole punched or safely secured into your plastic file or assignment wallet Please do not include the plastic CD case/box and remember to write your student code and assignment code clearly onto the disc and envelope. Hand-in Deadline: Word Count: Task This is…show more content…
Write it in plain English. Current Situation. (Your SWOT/TOWS Analysis and Differential advantage/ Competitive edge sections belong here; remember your giving a view of the organization as it is now) This is where you report the facts as they are now. It will probably have several sections or sub-sections each with its own subtitle. It is unique to your report and will describe what you discovered about ‘the problem’. Take care to answer the exact question which has been set – if you write about retail outlets when the question is about a specific brand you will lose valuable marks and possibly fail. If in any doubt ask your tutor! These sections are most likely to be read by experts so you can use some appropriate jargon but explain it as you introduce it. You are supposed to be demonstrating your understanding of the topic so this is a great opportunity to arrange the information logically, putting things in order of priority -- most important first. In fact, follow that advice in every section of your report. You may choose to include a Discussion in which you explain the significance of your findings but remember to use a report style structure throughout your work. Recommendations. (Your suggested strategy for future development belongs here: Segmentation Targeting & Positioning (STP) - Marketing objectives and goals (SMART) -Marketing strategies and programmes – the marketing mix). This is the

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