Marketing Assignment : An Introduction To Customer Service

May include any type of travel that the individual may need on a daily basis; typically, by operating a motor vehicle

Nowadays, for a company to be successful in the business world one must have a good marketing plan to be successful. One way to accomplish a successful business plan is to use something known as the marketing mix or the four P’s of marketing. These four P’s of marketing are known as the product, place, price, and promotion. If one uses these four P’s one will notice that each of these cover their own part in marketing, which will help make a successful marketing plan. In this paper one will see what each of these four P’s are in marketing. Also one will see how each of these four P’s is used in the marketing plan for Dutch Bros Coffee.

We will also be responsible for obtaining the arrivals and departures manifest from the selected travel company to insure appropriate staffing levels for airport arrivals/departures and hotel check-in.

Mariotti & Glackin (2013) provide that development of marketing strategy and competitive advantage is from the "Four P's". The "Four P's" include product, price, promotion, and place. This paper further outlines each of the "Four P's". Mariotti& Glackin (2013) recommend continually referring to the mission statement and vision statement while developing the marketing strategy. This reference helps to build the marketing strategy and form the core competency for the business. The first part of the business plan, the mission and vision statements, are stated below:

Marketing strategy with details of the 4Ps (i.e. Product, Place, Price, Promotion) and with justifications based on the above.

The marketing mix is for the most part made up of four elements, and they are product, place, price, and promotion. These elements are time and again referred to as the four P’s. Countless sources will portray the marketing mix as a formula used in creating a feasible marketing strategy, with each component utilized in various ways and in different intervals supported depending upon the product or service the group or individual is attempting to market. The marketing mix will be described using three sources to illustrate the elements of the marketing mix. It will also express how each one of the four elements of the marketing mix impacts the expansion of an organization’s marketing strategy and tactics.

The travel and tourism industry is one of the most important industries for the global economy, in 2012 growing faster than financial services,

n the following essay I will be writing about the Cohesive Nature of the following three topics: International Tourism, Hospitality and Travel Businesses’. Each of the topics will be discussed throughout the rest of the essay and will be supported by examples gathered through secondary research. I will be looking at International Tourism, which is tourism but across international borders. International Tourism is essential to the industry, it is a way of showing people cultural differences outside of their motherland countries. Hospitality, the industry with the widest variety. The industry of hospitality applies to essentially any companies that have a focus on customer service and satisfaction. Lastly Travel Businesses, what I would consider the unappreciated backbone in the industry.

• Transport providers – negotiating and agreeing contracts with airlines (charter and scheduled), rail operators, coach companies, taxi operators, etc. To supply transport services for holidaymakers.

research can do the magic to get the desired outcome a service oriented business always looks

When it comes to providing customer service, customers want quality, assurance and their demands met. Companies have a commitment to give good customer service. GE (General Electric) is ranked one of best companies that provide excellent customer service. Their commitment, training and quality to the customers for decades is how they gotten to the top. Meanwhile, AOL is ranked as one of the worst companies that provide poor customer service. There rude deposition, unethical guidelines and disgraceful quality is why they are going out of business.

This model involves analyzing data about a customer’s shopping habits and presenting relevant discounts or product selections. For this strategy to be successful, your team must first gain key information about the customer. Then, offer the right product or service in a personalized fashion using an appropriate communication channel at the right time.

This is the list of services Susan had used and is planning to use. The services were classified based on the nature of the underlying processes it takes to take effect, namely; People processing, Possession processing, Mental stimulus processing, and Information processing.

According to Barbara Blumenthal and Philippe Haspeslagh in “Toward a Definition of Corporate Transformation”, they say that “While the goal of all transformations is to improve performance, many efforts to performance are not transformational. This is proposed to qualify that a majority in an organisation must change their behaviour, where for more employees that mean being paid more” By giving the example of British Airways and taking the step by “focusing on marketing and customer service”. Where in the employees had extensive training to change the way they performed their jobs by attending a “Customer First” seminar which is focused on managing people. They give the definition of transformation which gives a feature based on their

Auckland is easily navigable with a variety of transportation options that include personal cars, an excellent public transportation system, and taxis.