Marketing Assignment: Domino's Pizza

Domino's Pizza is an American restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park campus in Ann Arbor Township, Michigan United States, near Ann Arbor, Michigan. Founded in 1960, Domino's is the second-largest pizza chain in the United States (after Pizza Hut) and the largest worldwide, with more than 10,000 corporate and franchised stores in 70 countries. Domino's Pizza was sold to Bain Capital in 1998 and went public in 2004. Domino’s Pizza offers customers a full menu to choose from, including four types of pizza crust (thin, hand-tossed, deep dish and Italian Style), Domino’s

Italian foods are very popular especially pizza. One of the most well-known pizza companies is Dominos. Patrick Doyle CEO of Dominos plays no small part in Dominos success. “We have to wake up every day and figure out how to get better,” proclaims Patrick. Although it’s safe to say we all like Dominos are pizza from anywhere in general.

In India, Pizza Hut has 137 restaurants across 36 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country

Domino's Pizza, Inc. is an American restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park (the campus being owned by Domino's Pizza co-founder Tom Monaghan) in Ann Arbor Charter Township, Michigan, United States, near Ann Arbor, Michigan. Currently, the franchise is the second-largest pizza restaurant in the USA, the first being Pizza Hut but Domino’s being the largest worldwide. Moreover, Domino’s pizza has more than 10 000 restaurants in over 70 countries globally. The pizza franchise was sold to Bain Capital in 1998 and went viral in 2004.

Firstly, I would recommend that Domino’s Pizza should shift the position to concern in healthier product. As the company has internal weakness in high fat contain and less organic food as well as there is a threat of changing customer habit for food consumption, as doing so, the company will minimize this threat and weakness and develop new strength. Healthier product will become new strength for the company. Moreover, the opportunity of leveraging supply chain & distribution system will help to introduce new product to the market. The new product should contain with organic product and use the local supply such as vegetables that available in the particular country in order to lower cost and maintain freshness.

To get very deep into the Indian market and win more customers, both the companies decided to make changes in the recipes of pizza and make it suitable according to the flavours of India. Moreover, Domino took a step ahead by making pizza’s according to the different regions of India.

This gave them an advantage because provided healthier alternatives to fast food, providing customers with nutritional contents. Dominos also had a different approach to advertising their products. They used the ability to provide a range of pizza, satisfying a customer’s particular want, as a way to lure in customers. Pizza delivery “30-minute guarantee,” was also services Dominos had, that attracted many customers. However, the time limit rule was ERASED when it took a negative impact on Dominos, due to employee’s accidents trying to meet time limit. They then launched a website that customers can use to order and pick up pizza or get home delivery, and made it applicable on mobiles. Dominos used competitive advertising as well, making sure their better than others, which FORMED intense competition with other pizza selling brands. However, Dominos success also came from the help of domestic and international franchises who invested in advertising efforts. These food chains creative advertising and marketing techniques seek to capture the audience’s attention, which is main cause for their large quantity of loyal consumers, that made

While the report considers Domino’s overall strategy, it also focuses on the daily operations of different stores across India and its location specific operational stratgies. Particular focus has been placed on the daily operations processes of the Domino’s store located near Gahziabad, Delhi & NCR region.

Domino Pizza is a chain of restaurants and delivery of the International Society pizza franchise based in Domino Farms Office Park (campus held by Pizza co-founder of Domino Tom Monaghan) in Ann Arbor, Michigan, American States MEMBERS, near Ann Arbor, Michigan

Domino’s Pizza is the No. 1 Pizza Delivery Company in the world and the undisputed pizza delivery expert. The Company has a unique business and operation model and is a pioneer in the fast food industry. Since 1960, Domino’s Pizza has successfully expanded from 3 outlets in the United State to 9,350 stores operating in seventy countries. Domino’s operation in Malaysia and overseas uses the franchise model. The parent company, Domino’s Pizza LLC is head quartered in Michigan, United State of America. It maintains overall control on the sourcing and supplying of raw materials to the master franchises and enforces quality of the service and products sold. Founded in 1960, Domino's Pizza is the recognized world leader in pizza

Domino’s has come a long way after starting its first store in Australia in 1983 and later being taken over by Silvio’s Dial-a-Pizza in 1993 which then rebranded its own stores as Domino’s pizza as well. It was listed on the Australian Stock Exchange (ASX) in the year 2005. It is run successfully by the CEO Don Meij who was once a delivery driver at Silvio’s Dial-a-Pizza and later merged 17 of his stores into Domino’s for getting a shareholding in the company which was privately held in 2001. It has expanded globally now and has operations with more than 1500 in Australia, New Zealand, France, Netherlands, the principality of Monaco and Japan.

Domino’s Pizza Group plc is a leading company in the fast-developing pizza delivery industry .Except its own stores, it has the exclusive master franchise Domino’s Pizza stores in the UK, Republic of Ireland, Germany, Switzerland, Liechtenstein and Luxembourg.

One of the international pizza delivery corporations having head quarter in Michigan is known as Domino’s Pizza, which was founded in the year 1960. Domino Pizza has gained a marvelous business all over the world including USA, UK and Spain too. Recently, is actively increasing and spreading its business and sale of its products across numerous geographic boundaries.

Domino’s Pizza’s strong financial performance during 2006 and into 2007 has given the company a significant amount of flexibility and freedom given the increased revenues and earnings in defining its strategies for the future. For continued growth however Dominos has to reduce customer churn, drive up same-store sales, continually reinforce and strengthen their brand, capitalize on the sociocultural shifts occurring in the United States and elsewhere, and finally continually redefine its in-store dining strategies relative to the growing rise of online sales. What is remarkable about Domino’s approach to marketing is the 14.6% same-store growth the company has achieved from 2001 –

In India, Pizza Hut has 137 restaurants across 36 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country