Marketing Assignment

Around the globe there are many different types of unique and delicious food. In America it’s extremely diverse, people around the world come to America to share and spread their cultural food so that Americans can enjoy. There are several Vietnamese restaurants in America that Americans love to visit once or twice every week. Vietnamese food are usually defined as inauthentic in America. Vietnamese food in the U.S are highly different than the ones in Vietnam. In Vietnam, the food texture, taste, and color are authentic because the ingredients are freshly made. Moreover, in America the spices and recipes are not like the original ingredients. The taste and color of the food is exceedingly essential because if people come in and eat, they wouldn’t want to pay for foods that are plain boring, colorless, and tasteless. That would be awful.

Knee Scooters of Houston is a home-based, medical mobility device sales and rental company. We provide our customers excellent customer service; including free delivery and pickup for rentals, free delivery for sales, competitive pricing, and ongoing support to customers. We have had tremendous success in our first year of business.

The restaurants setting is aesthetically pleasing and uniquely from other traditional fast-food restaurants. The restaurants’ food preparation area was equipped with stoves and grills, pots and pans, cutting knives, wire whisks, walk-in refrigerator and other kitchen utensils. Besides, the company support systems and functions include distribution centers, quality assurance department, training and risk management department, accounting and finance, internal team of real estate managers, administrative and general management. All of these let the company to maintain the daily operation and run the business

The strengths of the business would be having knowledgeable, trained, educated, and experienced staff. Lavish décor and great food and prices will add to those strengths. Location that is easily accessible and close to home for most of the guest. The restaurant would offer discounts to the college students and the travelers that are passing through, having a good reputation will be a strength and help build clientele. According to the data there is no other restaurant in the area with the same concept. The weaknesses of the business would be targeting multiple segments and trying to satisfy all of their wants and needs. Another weakness would be trying to keep the restaurant as trendy as possible but would be difficult with the changes in trends, what’s hot today may not be the next. The area is not completely in need of the type of restaurant and lounge in mind, therefore getting people to be open to and supportive of the idea is a concern. Poor reputation among customers by not giving a good first impression or not meeting their expectations would be a weakness for the company. Other weaknesses may include high costs, lack of access to key natural resources and distributors. The opportunity is that because of the current recession it would be the optimum time to open a business that would create jobs. Restaurant space can be negotiable and very

Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.

Vietnam opens new opportunity for food choices to its tourist and visitors but lead to repetition of the same foods. While food may be exotic tourist also have the risk of eating something they adore and have for a pet, dogs and cats. America has set rules and laws on eating these animals since they are adored so much. Both countries may have education, Vietnam’s education is focus mainly towards the middle or rich class in the population since the only way of going to school is by paying, unlike America where it is “free”. In the end, America is the better choice for a family if they want to focus on their kid’s

Marketing have the five different phases of the evolution from the beginning: the Simple trade era, the sales era, the marketing department era, and the marketing company era.

The Vietnamese immigrant’s cuisine mainly consists of rice, noodles, tofu, fish, pork, chicken, vegetables, and vegetable oil. Rice is always involved in any of the daily meals. Green tea, jasmine tea, and pure water are the daily drinks. In daily meals, a pair of chopsticks is always an indispensable tool with most of Orient. It takes the role of a fork in the cuisine Western. Among the Vietnamese immigrant’s cuisines in the United States, noodle soup has become the highlight of Vietnamese culture. In noodle soup, white rice noodles come together with sliced rare beef or chicken, meatballs, and brisket. The broth for noodle soup is practically made by boiling beef bones, white onion and herbs, such as cinnamon, ginger, fennel seed, clove, star anise, etc., Customers are served noodle soup with jalapeno, basil, bean sprouts, and lemon. In South Sacramento, among plenty of Vietnamese restaurants, there are dozens of noodle soup restaurants concentrated in the Little Saigon Supermarket and neighborhoods. Some restaurants are Huong Lan, Thanh Huong, King, Pho Bac Hoa Viet, Pho Garden, Pho Anh Dao, Bon Mua, Ho Tay, etc. Vietnamese cuisine has become a popular choice of food, for both those who have immigrated to the United States and those born in the United States. It has enriched the American

•They are the most famous and one of the few outlets available in area and footfalls are generally heavy due to these•The places are usually visited very frequently by local people, students, etcPromotion•The joints rely on word of mouth publicity•There is no promotion done through ads for these joints. The promotion at maximum is limited to local newspaperSUGGESTIONS•McDonalds could increase the number of items served on its menu. Currently there are only 6 vegetarian and 6 non-vegetarian items served on the menu. It is also evident from the survey that many people feel that the variety of menu available is average and could be improved. Some of the customers prefer something new every time they visit. These potential customers could be targeted by increasing the number of items in the menu.

When I visit in Vietnam, I will like to travel to the Western Vietnam because over there are a lot of fruit trees, so I can go inside the farm to pick the fresh fruits by myself. Also, I will like to travel to the southern, central, and the northern of Vietnam to eat all popular and recommended food. The food is very varying from different parts of Vietnam. For example, in the Northern Vietnam’s food we can enjoy to eat: Pho (chicken, beef), banh cuon, banh gai, banh da (crap), bun cha, banh com, etc., in the Central Vietnam’s food we can enjoy to eat: banh xeo, mi quang, bun bo, com hen, banh loc, etc., and in the Southern Vietnam’s food we can enjoy to eat: canh chua ca loc, banh canh cua, hu tiu nam vang, banh mi, etc. In the United States also have a lot of Vietnam’s food from 3 parts of Vietnam to, but the Vietnam’s food in here isn’t tasty as good, so I’m very missing the food and fruits in Vietnam. I remember before I came to the United States, my dad had a small farm, and he plants a lot of fruit trees like: avocado, coffee, banana, pepper, tea, custard, rambutan, durian, and taro plants. Every summer, I always went to my dad’s farm and picked fruits to eat, and sometimes I picked mushroom by a termite nest to cook. In conclusion, my family, my friends, and food are the

Wai-Ling is considering two big changes to his restaurant business. One is the possibility of adding a delivery service or to open a new unit a few blocks away from the current restaurant (Rao, 2004). Wai-Ling has a variety of challenges with both of these options; marketing, operational issues, inventory, and financial concerns. I recommended that Wai-Ling starts a delivery service because he would have quicker return on his investment without much capital needed for start-up. Also Mongol BBQ can increase business without significantly increasing regular operation costs or require expansion of their facilities.

Changes of Law affecting social factors. Effects of the brand, company and technology image. Media views. Religious or ethnic is one of the factors that leads to changes. Advertising and publicity. Increasing need for communications. Changing population demographics. Hamper sales produce as comprehended by regional issues in place like India where Subway had faced difficulty in offering meat in sandwich. No pork products in area like Muslim population, salmon at Norway shop, chicken salad with curry in British Subways and chicken satay with peanut sauce in Australian location.

The company that I have initiated for my business has named as TOP Take Away Restaurant. The restaurant located in Chadstone Shopping Centre. It is the very strategic and overwhelming location the Chadstone Shopping Centre has been newly renovated with wide range of facilities. Also, it is the biggest shopping hub in Southern Hemisphere. Therefore, I have chosen this location to operate my restaurant. As of now, I have hired one manager, 3 front staff, 3 kitchen staff as my total labor force. The restaurant has been newly renovated, mainly the front part to have a presentable and welcoming appearance for my

Diversity in Products: Oriental Restaurant will select the most popular Chinese and Vietnamese cuisine to provide to the restaurant’s customers. The restaurant also will expand to Thai food within one year. I

Indeed, Hanoi is introduced as 10 greatest street food by CNN (Goldberg, 2012). The gastronomic tourists find street food tasteful and available. Moreover, its price is quite affordable, not to say very cheap for the international visitors. When experiencing a culinary tour, the tourists do not just enjoy delicious and new dishes; they want to discover culture of the destination also. Hence, street food is a good way to satisfy that. The friendly sellers tell to tourists stories about tradition of the nation or their daily life which provide traveler with knowledge of local culture and lifestyle.