Marketing Assignment Task 1

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Unit 3: Marketing Assignment
Task 1

"Marketing is the management process responsible for identifying, anticipating and sufficient customer requirements beneficially." http://www.getin2marketing.com/discover/what-is-marketing
This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’.
It is a process and not just the production of a single piece of promotional material. Secondly, it is all about satisfying customer needs and those companies that anticipate the needs and respond to them first and/or best will win. Thirdly, the marketing department does not have exclusive rights
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Mainly through advertising campaigns with a consistent theme. Branding aims to establish an important presence in the market that attracts and retains devoted customer, and distinguishes it from its competitors e.g. Nestle (14% market share), Mars (24% market share).
Constructing strong brands and positioning brand are key marketing activities for companies, allowing premium pricing and making extensive distribution easy to attain. Brand positioning is trying to achieve a market niche for a brand or product using traditional marketing placement strategies i.e. price, promotion, packaging, distribution and competition. Brand loyalty helps make and withstand high sales and profits. This increased value is called brand equity. For instance, McDonalds builds its brand by constantly changing its happy meals e.g. Tom and Jerry themed happy meal early this year.
Relationship Marketing: Emphasizes customer preservation and fulfilment, rather than a dominant focus on sale transaction and building a relationship with the customer.
Transactional Marketing: Emphasizes maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer.

Cadburys (Dairy Milk)
McDonalds (Happy Meal)
Branding
Branding
Sir. Cadburys signature.
‘M’ golden arches so that McDonalds franchises standout throughout the world.
Corporate purple colour (Bright to attract the consumer’s attention.
On the Happy Meal box as well as in every
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