Marketing At Cloud Mobile App Development Platform Kii

1374 Words Nov 30th, 2015 6 Pages
Introduction:
"The 'connected world ' vision is no longer a buzzword — it 's already happening," said Waqas Makhdum, vice president of marketing at cloud mobile app development platform Kii. "Over the next few years, we see it becoming an integral part of our lives, whether it is through smart homes, smart cars or smart health care. It 's clear that the Internet of Things will disrupt most industries" (Fallon, 2014, para. 2). Today, many of us have, at least two or more connected devices like laptops, smart phones, tablets, including other devices such as TVs, cameras, etc. Then there is a rapidly growing range of other smart appliances that can now connect via the internet, such as, a fridge, washing machine, heating control appliances, all the way to a smart home. The Internet of Things is, thus, already poised to create a disruption in the way we live.
What exactly is the Internet of Things?
The term Internet of Things was first coined by Kevin Ashton in 1999 in the context of supply chain management. However, in the past decade, the definition has been more inclusive covering wide range of applications like healthcare, utilities, transport, etc. Although the definition of ‘Things’ has changed as technology evolved, the main goal of making a computer sense information without the aid of human intervention remains the same. Fueled by the prevalence of devices enabled by open wireless technology such as Bluetooth, radio frequency identification (RFID), Wi-Fi, and…
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