Marketing At Hardee's Food Systems, Marketing Department From 1978-1989

The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area.

Kudler Fine Foods has continued to grow and is now poised to make significant internal changes to increase revenue and customer satisfaction. Kudler Fine Foods is a gourmet grocery store and recent market surveys have shown they have continued to exceed customer 's satisfaction in every area except one: the cost of merchandise. By exploring ways to reduce costs Kudler Fine Foods will experience an increase in customer satisfaction.

Implementing a customer relationship management (CRM) program should fulfill each aspect of expanding Kudler Fine Food’s services, which should increase the company’s revenues and customer base. With the increase in the customer base, implementing a consumer database is necessary.

Kudler Fine Foods is a gourmet food store which also offers in store parties in order to introduce customers to their products and also teach customers how to prepare their specialty foods. They have expanded to three stores and are continuing to see growth opportunities in their industry. Kudler Fine Foods has planned on contracting with local growers to obtain their produce and now they want to add a catering service. Before they can do so, they must run the possibility fully through a marketing standpoint in order to assure the success of this project. This study will comprise of the opportunities Kudler Fine Food has in its marketing mix that will help them operate a successful catering business.

Marketing research is important for all companies. A company must research the areas they hope to expand and know if they can be successful in that area before they ever decide to open up a new store. Marketing research will inform a company what will sell and what will not sell in an area and the main focus of a company should be researching the customers in the area and knowing competitive intelligence. If a company uses great marketing research it will give them the best chance to put together a great marketing plan and be successful. Kudler Fine Foods is a company that has been around since 1998 and currently has three different stores in the San

Kudler Fine Foods is an upscale store in the food retail industry,that was founded in 1998 by Kathy Kudler. They have now established three stores in three major locations in the San Diego Metropolitan area those three locations are La, Jolla, Del Mar and Encinitas. ( Apollo Group, 2009)

In the documentary Food Inc. declares that most americans have no idea where their food comes from because the food industries does not inform the people on how they process their food to make it look as appetising. Chicken farm owners that work for Tyson are required to follow the rules of Tyson because if any Tyson employee’s, break any type of rules they are required to follow they will be fired or being threatened with getting fired. For example, Tyson requires that if they let anyone video record inside the chicken houses they would be fired because chickens are trapped in a tent, and the chickens are standing in their own feces. These chickens are so big that can only walk up to 3 steps, and then sit back down.

Kudler Fine Foods is an upscale specialty food store that is located in the San Diego vicinity. Kudler Fine Foods has three locations in La Jolla, Del Mar, and Encinitas. Each location boasts 8,000 square feet of retail space filled with a fine selection of bakery and pastry products; fresh produce; fresh meat and seafood; condiments and seafood; and cheese and specialty dairy products. Kudler Fine Food is owned by Kathy Kudler who first opened a store on June, 18, 1998, with the aspiration of delivering fine products with excellent customer service.

The three questions listed above identified some key areas of opportunity for Kudler Fine Foods. It is obvious that Kudler Fine Foods needs to conduct further research in the areas of product selection, value of products, and customer service. Kudler’s current marketing strategy identified programs to focus on high end products and services through specialty cooking clinics and a high-end frequent shopper program. With the results of the 2008 survey it would be a waste of resources to implement these marketing initiatives. Through survey responses it seems that Kudler customers would much rather see a wider variety of products in the stores with better pricing. Kudler customers are looking for more selection and more value. One of the marketing initiatives did include customer training which was also identified by the survey. The Kudler customers stated that the employees were not very courteous, which will keep customers away from the stores. No matter what products your store has, if the customer service is poor, you will not be successful.

The definition of marketing as stated by the American Marketing Association is that: “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” (marketingpower.com, 2008) Marketing is not a choice but yet an essential part of any business. Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has a large amount of retail space located in a stylish shopping center. The stores are stocked with the

Kudler Fine Foods product offering includes various high end, organic, and fresh gourmet food. They have a wide range of specialty meats and cheeses along with 4 different kinds of aged, wine vinegar and of course wine and spirits. (Kudler Fine Foods, 2013) Kudler Fine Foods travels all over the world in hopes of bringing their customers an extensive and balanced collection of domestic and imported wines and spirits. Their wines vary from red or white, sweet or dry and come from the best grapes picked in perfect conditions. The wines they carry fit most budgets and pair well with meat or dessert. Their dessert wines, for instance, Prosecco, go great with a well known Italian desert, Tiramisu.

MARKETING MARKETING MESSAGE Meal M8’s mission is to provide individuals and families proportionate, healthy, and simple-to-create meal choices that are stimulating. Meal M8 aims to make the services inexpensive to target markets by allowing subscription fees to be relatively low cost, while still including Whole Food’s sale items as part of weekly new recipes. With inexpensive and healthy choices provided by Whole Foods, along with simple instructions considering portion size and dietary restrictions, Meal M8 will be able to convey their message with ease. MARKETING STRATEGY The company’s marketing strategy will consist of a strategic partnership with Whole Foods, along with traditional and online marketing tactics.

Given the nature of the organizational challenges facing the Roanoke, Virginia branch of Phoenix Advertising, it is appropriate to gain a better understanding of the experiences of those most closely involved. Therefore, the method proposed for the following examination is the use of the survey as an instrument for gathering qualitative data on the various systemic challenges currently obstructing the branch's effective performance. This would require the cooperation of management and personnel at the Roanoke branch and would additionally require the candor and feedback of loyal long-term clients of the firm.

My interest in Food Science is never-ending and I am really looking forward to finding out more about the food industry. I hope to gain the scientific knowledge and practical experience from this course so that I will be able to contribute to achieving a better quality of life in the

The aim of this literary review is to look over the knowledge and ideas that have been established on the topic of what makes advertising effective, and to discuss their strengths and weaknesses, using a critical approach of it.