Marketing Audit Guinness Nigeria

Our strategy is to have the best and necessary brands - Guinness Director. Vanguard, 2013. Vanguard News. [ONLINE] Available at: http://www.vanguardngr.com/2013/01/our-strategy-is-to-have-the-best-and-necessary-brands-guinness-director/

Nigeria is a very big country with very diverse culture. There are 36 states in Nigeria,

Nigeria is said that it is One-Third bigger than Texas, Nigeria is the biggest country in Africa. Nigeria’s current president is Muhammadu Buhari he’s been the president since 2015. Nigeria is runned by a multiparty Government meaning the Military can control the civilians if they wanted to and to tell them what to do. The population in Nigeria is 179 million people living in the country. People in Nigeria still have farms and they have jobs to provide for their

This means that this is a high consumer market with the opportunity to grow. Additionally a high percentage of the continent’s population is below the age of forty which means that this is a young market that is looking to identify with the rest of the world. As a highly and well connected continent in terms of ICT it would be remise to assume that this is a continent that lives in isolation, oblivious of the zeitgeist of the day. Trends like healthy eating have no doubt reached the continent and it is on this wave of organic food that Jamba Juice must ride into Africa and capitalize on the opportunity.

The economic condition of Nigeria has been damaged due to conflict among several competing ethnic, tribal and religious group has limited political stability and led to political strife. As per United Nations, Nigeria has low human development because of the high number of illiteracy among adult population and also due to low life expectancy rate.

Nigeria, located in West Africa, is a densely populated nation of over 100 million people. Since the nation’s independence from Britain in 1960, the country has been in the hands of various leaders ranging from religious to staunchly militant. Nigeria is the sixth largest producer of crude oil in the world and it has one of the largest deposits of natural gas (Wiwa, 2001). Oil accounts for ninety five percent of Nigeria’s foreign exchange earning and one-fourth of the country’s Gross Domestic Product comes from oil. A large percentage of this oil is located in the Niger Delta.

Nigeria has a population of around 180 million, making it the most populous country in Africa. Nigeria is located in a region with tropical climate and that can grow variety of crops. With their numerous resources and growing technology they have been able to have positive economic advancement. Nigeria has had improvements in five of the ten economic freedoms. This includes Freedom of corruption, labor freedom, and management of government spending ("Nigeria." Economy: Population, GDP, Inflation, Business, Trade, FDI, Corruption.). Nevertheless these large improvements in their economy has not brought human development, where most Nigerians live under the poverty line. This paper will focus on why Nigeria has not been able to use their economic prosperity in the sector of human development, this includes standard of living, health, safety, and basic necessity one needs to live a stable life. We will compare it to the state of Ghana whose economy has also flourished but has been success in human development.

Before we begin, let’s take a look at the country and its environs. Nigeria a former British Colony, located in the western part of Africa, it shares borders with Benin, Cameroun, and Niger. A growing population of 150million, labour force of 51million (70% Agriculture, 10% industry and 20% service), urbanisation is less than 40%, GDP is over $300billion, Per capita income is $2300. Nigeria is blessed with different cultures, languages and ethnic groups (252 in total); this was due to the colonization of the British in the early 19th century (Columbia Encyclopaedia). The British amalgamated its protectorates in 1914 to enable stable control and governance which made them create one Nation of Nigeria formed from all the groups, community and empires around the Niger area under their control. Nigeria had her independence on the 1st of October 1960 and since then various civil wars, political and religious unrest in the country to share power and resources amicably.

market share in the U.S. and U.K. markets) but also the fastest growing of Diageo’s businesses, with sales

Nigeria is the most crowded nation in Africa, it is in the west coast of Africa. It has about 120 million people living there, is the largest group of Africans Ireland. Nigeria is a federal republic country and has 37 states, which practice strict Muslim laws in 12 of the states. It’s considered to be the world’s 32nd largest country. The north side of the country is the Hausa and the Fulanses, the more dominated part, the west is the Yorubas, then the east is the Igbos and Calabaro. (Nigeria, 2013).

The million-dollar brewery is actually one of the largest in Ghana. This is an information that should have been well communicated in the media, through the engagement of a reputable PR firm. There were widespread damaging comments in the media about the brand over a year ago. Talks about fakes of the product and it being harmful for consumption filled the air, and yet no proper response came from the company to shut down these claims. Their inaction led to many losing confidence in the

“This essay will be written on Nigeria during the independence era to the present time of the country. What will be discussed about Nigeria is how they achieved their development, how they are now currently the African continent’s top economy. “The discussion that will be in this essay is the theories used after Independence in Nigeria to obtain development. Nigeria is also known for the country’s population growth; population growth has its advantage which has a positive impact on the country’s economic growth as it causes demand for products and also leads to an upsurge in human a country which is why Nigeria today is leading with their economic growth.” “Nigeria is a country endowed with human, agricultural, petroleum, gas and large untapped mineral resources” Nigeria was once a colonialized country, they managed to obtain their Independence. According to (Babs,1977) Nigeria is mostly likely referred as the “Giant of Africa” because of its population, the country is also culturally diverse and has a large economic growth in Africa.” Nigeria has relatively advanced power, road, rail and ICT networks that cover the national territory quite extensively, Nigeria has a good progress in their infrastructure and sanitation”

While liquor sales are generally growing weaker in North America, the Asia-Pacific region, Latin America and the Caribbean, liquor sales are rising on the continent of Africa. Spirits, as indicated by the head of advertising at Nakumatt Holdings Limited in Kenya, has "abruptly began getting to be something aspirational" The development of the African alcohol showcase has shocked worldwide alcohol organizations. Africa remains the final battleground for the global spirits industry. It has a potentially huge market that is largely untapped. The African liquor market is projected by analysts to grow by 45% to $2.39 billion from 2013 to 2017. With the dwindling of liquor sales in North America, the Asia-Pacific region, Latin America and the

Diageo offers scotch whiskey, other whisk(e)y, vodka, rum, liqueur, tequila, gin, local spirits and beer and brandy; Diageo has the market leading whisky (Johnnie Walker), Vodka (Smirnoff 1818) and rum (Captain Morgan) brands and four out of the top ten RTD brands (Smirnoff

Introduction: The renewal of Nigeria’s promise to its citizens is a process that requires a vision of prosperity, security, productivity and global pride. This cannot be achieved without serious effort, considerable sacrifice and extensive collaboration that harnesses capabilities across diverse sources to forge a nation of endless innovation and boundless bounties. The Nigeria of our dreams will be built on the creativity and