Marketing Audit

The audit will assess each function of the business and how it would affect the company overall if the function were unavailable, interrupted, or changed. The types of events that may significantly impact the business function, the advantages and disadvantages of failure for each function, and alternatives for each risk if it fails. The following aspects of the business will be considered: Safety, Revenue, Costs, Legal, Related Exposure, and Security Breaches.

Finally, we can say that the marketing audit, apart from focusing on a particular part of business operations, should analyze and assess the effectiveness of the overall marketing function. From past experience, it has been observed that problems arise in other areas of focus than the ones that the marketing audit procedure seeks to evaluate.

In this Assessment Task, you are required to prepare for a marketing audit by developing a plan

Compliance and audit are centered on helping the organization accomplish responsible and effective ethics and corporate governance, and ethics, best practice corporate compliance and internal audit functions

Assessment of an individual’s strengths and weaknesses makes it possible for the individual to grow

|Marketing Audit |starting point since the primary purpose of your analysis is to produce a superior marketing |

The audit will discuss the current objectives and future strategies of the brand, current promotional, product and price

a) What events or condition above may cause substantial doubt about the entity’s ability to continue as a going concern?

First of all I would like to thank you for providing this tremendous opportunity of expressing my views on Marketing Audit. As we all know, Marketing Audit is a systematic, critical and appraisal of the total marketing operation of the objectives and policies and the assumptions which underlie them as well as the methods, procedures, personnel and organization employed to implement the policies and achieve the objectives. It evaluates mainly three key areas i.e. external marketing environment, internal marketing environment, evaluation of current marketing strategy. The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning as well as a review of the plan itself.

A marketing audit is a comprehensive and methodical examination of a company’s failures and successes in terms of marketing. An audit, evaluates the market environment, the marketing strategies, and the company’s goals to better see where the company may be falling short, and similarly, it shows what is working. In this Audit we will be observing several fields of marketing relative to the Sony Corporation, it will examine and focus on the Marketing Mix, Environmental Analysis, and SWOT Analysis. These Analyses will enable us to better understand Sony’s strategies in regards to marketing, what influences affect the company, and what changes may need to be made in order to correct negative impacts.

Marketing Audit: Marketing audit, as the name suggestsevaluates the marketing activities, compares it with past performance and develops a possible course of action on the basis of structured analysis and review. Tesconeeds to analyze its product, market share, profit margins, competitors, distribution methods etc.

This marketing report for Whitcoulls calculates the businesses present situation by examining the threats, weaknesses, strengths and the macro environment. The analysis of these factors displayed that the opportunities Whitcoulls has would change the image, quality, and market the business currently has. With over 50 stores nationwide and 130 years experience, Whitcoulls has a firm understanding of their market and their competitors. With this knowledge Whitcoulls are able to create a range of products that suit the needs of their diverse target market, which therefore increases their market share in the book industry. A large percentage of Whitcoulls cliental are made up from the low to middle population scale.

AMA’s website (2004) approved and defined the role of marketing as a linkage between buyers and sellers through a flow of information which is used to identify and define the marketing prospects and issues from generating, refining and evaluating marketing actions to monitoring marketing performance as well as improving the understanding of marketing as a process. Therefore, the study in marketing involves the information required to

This report is being completed for the marketing unit. The purpose of this report is to produce a marketing audit of a company, which will consist of SMART objectives and aims. As well as showing a SWOT and Pest analysis of the company, this will give a good insight of how the company is doing. The audit will show what the company can do to improve themselves. The company that has been chosen for this report is McDonalds, this is because they are one of the most successful brands in the world and the number one fast food restaurant. The research that was carried out for this report mainly came from reading a range of books on Marketing, the Internet was used to research the company.

Regarding to your request of 1 August, I hereby affix our report conducting the marketing audit regarding to implementation of company’s marketing strategies. As been decided on the meeting of the board of directors, we have put under special scrutiny the impact of an external and industrial environment, current trends and an anticipated future opportunities and challenges in the market.