Marketing Audit : The World 's Top Hotel Administrator And Business Sector Essay

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INTRODUCTION Accor, the world 's top hotel administrator and business sector pioneer in Europe, is display in 92 nations with more than 3,500 hotels and 450,000 rooms which includes 160,000 employees. Accor 's expansive arrangement of inn brands – Sofitel,Pullman, MGallery, Grand Mercure, Novotel, Suite Novotel, Mercure, Aparthotels Adagio, ibis, ibis Styles, ibis plan and hotelF1 – gives a broad offer from luxary to budget. The Group, which is situated in France, has been doing business for more than 45 years. Its fundamental worldwide challengers include InterContinental, Marriott and Starwood. This assignment concentrates on both the HotelInvest and HotelServices side of the Accor Group and and different analysis on the role of market auditing and and market planning. MARKET AUDITING AND MARKET PLANNING Accor would under take formal market auditing and market because it helps in the creation of more market plan and also align itself for the comppetion more accurately . Marketing audit is a systematic examination of a business’s marketing environment, objectives, strategies and activities with a view to identifying key strategic issues, problem areas and opportunities. Market planning is meant to address the most important issue facing corporation or function. The organisaton examines internal and external factors of its business and it utlises the output of market audit to outline the future direction. Marketing planning is a simply series of coordinated activites that

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